Ocean Of Sameness, Lake Of Differentiation

Ocean Of Sameness, Lake Of Differentiation

Ocean Of Sameness, Lake Of Differentiation

By Elon Law | December 9 2015

Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” The reason why 99% of all new businesses fail within the […]

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