balancing sharp knife

The most important thing in business and career, is standing out more favourably, strategically and attractively in your client’s eyes. You need to present a compelling reason why clients and employers should choose you over your competitor. The more clearly and frequently you communicate why you are a superior choice (offering more benefits, value, and…

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marketing analytics

Adopt winning strategies Why waste time figuring out everything when others have already done it for you? Avoid the costly learning curve by borrowing the successful methods and processes from other industries. Then, pick the most effective, powerful and suitable breakthrough approaches to apply to your own business. You would likely be the only competitor…

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juke box design-min

The web has its presence in every part of our lives. Be it banking, shopping, sports, learning, entertainment, and more, we can have almost everything with only a few clicks on websites. As the web is evolving constantly, the changes are happening in the way websites are being designed & built. A few decades back,…

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Google search on iphone

The world of SEO is extremely intricate. By imposing complex jurisdictions Google has made things even more difficult. It has made an arbitrary module of set norms that need to be adhered to. Google is entitled to enforce manual spam actions broadly known as penalties, to the websites that violate their Webmaster Guidelines. The specific…

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Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content marketing, as defined in our previous article on content marketing, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Great, valuable content published under your name and brand can establish credibility and relationship with your…

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Photo by NeONBRAND on Unsplash

Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid…

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How to create high quality content

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Search engines like Google loves content. There are over 200 factors in SEO,…

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How to create your own content marketing i

Content marketing is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Businesses push out good valuable content under their name and brand to establish credibility, authority and relationship, such that they are the only…

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