6 fundamental SEO strategies

6 fundamental SEO strategies

By Elon Law | January 28 2018

The 6 fundamental SEO strategy and tactics are as follow: Presence of social networking tools – Google+, Facebook, Twitter Quality kinks from relevant websites (backlinks) Brand building Third party content sharing sites like Pinterest and Slideshare Guest postings Google webmaster tools

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Email Marketing For Businesses (Specifically For Food And Beverage (F&B) Companies) In Singapore

Email Marketing For Businesses (Specifically For Food And Beverage (F&B) Companies) In Singapore

By Elon Law | January 4 2018

Email Marketing (EM) Email marketing used to work very well in the past years, with majority of the people primarily communicating online via email. In these times, businesses used to “strike gold” if they manage to get hold of a list of high potential customers, be it through purchasing, renting or asking partners for this […]

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Search Engine Optimisation (SEO) For Food And Beverage (F&B) Companies In Singapore

Search Engine Optimisation (SEO) For Food And Beverage (F&B) Companies In Singapore

By Elon Law | December 25 2017

SEO can play a great part for B2C food and beverage (F&B) companies in Singapore. By sharpening your SEO strategy to be at the top pages of Google for critical keywords, you can reach your target audience. Search Engine Optimisation (SEO) allows you to gain traffic and potential customers online. With the surge of mobile usage, […]

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What really is SEO and the importance of SEO for your Business

What really is SEO and the importance of SEO for your Business

By Elon Law | December 11 2017

The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilising the internet, you need to take necessary actions to keep your business aloft and visible […]

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How to Use Alt Text to Improve Image Optimisation

How to Use Alt Text to Improve Image Optimisation

By Elizabeth Nguyen Son | November 22 2017

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant. […]

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How to Optimise SEO Keywords

How to Optimise SEO Keywords

By Elizabeth Nguyen Son | November 6 2017

Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO […]

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Boost Your Online Presence with Local Business Listings 

Boost Your Online Presence with Local Business Listings 

By Elizabeth Nguyen Son | October 5 2017

Creation of local business listings is a very essential method of SEO strategy. Local business listings provide information about your business to your audience. More and more people are looking online for businesses to meet their needs. In a study, Eventility shows that 97% of consumers use online search engines to look for local businesses. Thus, creating local business listings is a very good […]

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How To Create Cornerstone Content?

How To Create Cornerstone Content?

By Elon Law | September 24 2017

A cornerstone is something that is basic, essential and indispensable, and it is the chief foundation upon which something is constructed or developed. It is what people need to know to make use of your website and do business with you. If you want to have an effective SEO campaign, content marketing is essential and […]

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Understanding Email Marketing Jargons

Understanding Email Marketing Jargons

By Elon Law | September 7 2017

Email marketing is a big subject by itself, there are many jargons and terms which are email marketing specific. In this article, we will be talking about the various email marketing jargons and KPIs which we will look out for when executing an email campaign. We will uncover the following common terms in email marketing: Click […]

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How To Create An Effective Email Marketing Campaign

How To Create An Effective Email Marketing Campaign

By Elon Law | August 24 2017

Email is still one of the most used communication tool for businesses. As of 2014, email marketing is still growing — the number one communication is still email. In fact, 70% of B2B brands are doing email marketing to boost their marketing presence.  In the recent years, there is a new terminology called “funnel marketing”, which has its […]

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