Archive for August 2017

How To Create An Effective Email Marketing Campaign

How to create an effective email campaign

Email is still one of the most used communication tool for businesses. As of 2014, email marketing is still growing — the number one communication is still email. In fact, 70% of B2B brands are doing email marketing to boost their marketing presence. In the recent years, there is a new terminology called “funnel marketing”, which has its concept…

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Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content marketing, as defined in our previous article on content marketing, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.Great, valuable content published under your name and brand can establish credibility and relationship with your audience,…

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