Archive for November 2017

How to Use Alt Text to Improve Image Optimisation

Photo by Lee Campbell on Unsplash

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant.…

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How to Optimise SEO Keywords

Photo by Glenn Carstens-Peters on Unsplash

Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO…

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