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What really is SEO and the importance of SEO for your Business

Why is SEO important

The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilising the internet, you need to take necessary actions to keep your business aloft and visible…

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How to Use Alt Text to Improve Image Optimisation

Photo by Lee Campbell on Unsplash

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant.…

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How to Optimise SEO Keywords

Photo by Glenn Carstens-Peters on Unsplash

Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO…

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Boost Your Online Presence with Local Business Listings 

Local business listings

Creation of local business listings is a very essential method of SEO strategy. Local business listings provide information about your business to your audience. More and more people are looking online for businesses to meet their needs. In a study, Eventility shows that 97% of consumers use online search engines to look for local businesses. Thus, creating local business listings is a very good…

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How To Create Cornerstone Content?

How To Create Cornerstone Content

A cornerstone is something that is basic, essential and indispensable, and it is the chief foundation upon which something is constructed or developed. It is what people need to know to make use of your website and do business with you.If you want to have an effective SEO campaign, content marketing is essential and cornerstone…

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How To Create An Effective Email Marketing Campaign

How to create an effective email campaign

Email is still one of the most used communication tool for businesses. As of 2014, email marketing is still growing — the number one communication is still email. In fact, 70% of B2B brands are doing email marketing to boost their marketing presence. In the recent years, there is a new terminology called “funnel marketing”, which has its concept…

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Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content marketing, as defined in our previous article on content marketing, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.Great, valuable content published under your name and brand can establish credibility and relationship with your audience,…

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