Online Advertising

Ways to Achieve Mobile Website Optimization

Photo by NeONBRAND on Unsplash

Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid…

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CPC or CPM Ads — Which to choose?

Types of Paid Search Marketing payment methods and which is the best one for you There are mainly 2 types of  payment methods – Cost per click (CPC) and Cost per impression (CPM). Cost per click means that you pay only when someone clicks on your ad. Cost per impression means that you pay each time your…

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90% Of All Advertising Companies Got This Wrong

Direct Response vs traditional ad Here’s the stark reality – almost every ad we see now is an institutional type advertisement (traditional). Institutional marketing can be a great source of marketing for companies – if they have the budget. Truth is, institutional marketing does not provide us much insights into the result it generates and…

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