Search Engine Optimisation (SEO)

What really is SEO and the importance of SEO for your Business

Why is SEO important

The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilising the internet, you need to take necessary actions to keep your business aloft and visible…

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How to Use Alt Text to Improve Image Optimisation

Photo by Lee Campbell on Unsplash

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant.…

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How to Optimise SEO Keywords

Photo by Glenn Carstens-Peters on Unsplash

Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO…

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Boost Your Online Presence with Local Business Listings 

Local business listings

Creation of local business listings is a very essential method of SEO strategy. Local business listings provide information about your business to your audience. More and more people are looking online for businesses to meet their needs. In a study, Eventility shows that 97% of consumers use online search engines to look for local businesses. Thus, creating local business listings is a very good…

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Ideas On Writing Local SEO Optimized Content

Photo by Carlos Muza on Unsplash  As Local SEO is a very effective form of marketing to local business, there are many ideas on writing local SEO Optimized Content that can promote your services to a wide range of local customers and increase traffic on your website. For an introduction to Local SEOs, visit our article on local SEO…

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Ways to Achieve Mobile Website Optimization

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Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid…

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Why You Should Be Focusing More on Local Search

Local Search SEO

Why should you focus more on local search:A majority of new businesses are thinking about reaching customers internationally. Even though this seems like a good plan, there are many difficulties to overcome, making it quite a challenging process.The reason for this lies in the popularity of the internet, and many businesses get drawn by the…

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Local SEO: How To Rank Your Local Business In Singapore

Local SEO - How To Rank Your Local Business In Singapore

What is local SEO? Local SEO is an effective way of targeting customers in your country to engage your business. It is becoming an essential part of any digital marketing campaign to ensure businesses stay visible online.Local SEO is favoured by Google, as seen in the rise in local search results when we search for information…

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What Is Local SEO (And How Can It Benefit Your Business)?

What Is Local SEO (And How Can It Benefit Your Business)?

Local SEO is a very effective form of marketing to local business, promoting your services to local customers at exactly the time they’re looking services related to your businesses. Local SEO uses a variety of strategies to get to these local searchers. It includes search engines like Google and business directories like Yelp, Superpages, Qype…

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