How to Use Alt Text to Improve Image Optimisation

Photo by Lee Campbell on Unsplash

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant.…

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Off-Page SEO Strategies (Part I)

off-page SEO strategies I

Off-page SEO is another way to help rank a page in Google for a particular word or term. In fact, majority of the SEO juice to any webpage is from off-link strategies. For the greatest result, a webmaster should use it in conjunction with on-page SEO techniques. Combined together, they offer a powerful and integrated internet…

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Digital Marketing For Food And Beverage (F&B) Companies in Singapore

food and beverage singapore digital marketing

Digital marketing can be daunting for most SME owners, especially for the time-consuming and labor intensive food and beverage (F&B) companies. Digital marketing, if done right, can bring many customers to F&B companies, in a steady stream.For many F&B business owners in Singapore, digital marketing can be confusing. This is because many marketing agencies are offering…

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Government Grants For Digital Marketing In Singapore


As more small medium enterprises (SMEs) in Singapore are facing a slowing economy, the need for marketing increases. The Singapore government has provided many grants to help SMEs in various areas, so as to improve the productivity and capability of SMEs in Singapore.These government grants discussed, available only to SMEs in Singapore, help defray costs in the area…

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Important On-Page SEO Ranking Factors (Part III)


Continuing our discussion on important on-page SEO factors, we shall discuss specific strategies that you can adopt to improve the SEO on your site immediately.Here’s an overview of the strategies: Optimising page titles Frequent use of quality keywords relevant to your niche User-friendly content (instead of for search engines) Image optimisation High quality videos   1. Optimise “page…

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Important On-Page SEO Ranking Factors (Part II)

on-page seo techniques ii

Continuing from our part I, let’s examine the other critical factors of on-page optimisation.As a recap, we have clearly identified 6 on-page SEO factors which may affect a company’s site ranking in Google. Getting these on-page information right is crucial in helping companies rank correctly on search engines, and address their target audience’s needs and problems.Let’s recap these 6…

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Important On-Page SEO Ranking Factors (Part I)

on-page seo techniques

With the many factors that search engines are looking for,Recent updates in SEO, particularly Google Penguin, Google Panda and Google Humming bird updates, have changed the rules of SEO quite dramatically. Many old practices are no longer relevant; some are even turned into black hat SEO practices. As such, it is crucial we examine the on-page SEO techniques…

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Old VS New SEO Strategies

SEO old vs new methods

While SEO has been around the web for a few years now, SEO is ever changing and constantly improving itself. Through many of the recent updates in search engines, SEO practices has changed dramatically and affected thousands of businesses worldwide. Overnight, businesses found themselves blacklisted by Google due to classification of “black hats”, or bad methods,…

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What is Search Engine Optimisation? (SEO)

Search Engine Optimisation (SEO) Singapore

Search Engine Optimisation (SEO) is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results”. It sprung up around a decade ago and its aim is to help users locate information about whatever they are looking for.Most people think of SEO as advertising…

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Why A Good Brand Is Crucial To Your Marketing Strategy

Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia). However, a brand is definitely more than that. A brand is the feeling it gives your audience and clients. It is the quality assurance that you…

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