How To Create An Effective Email Marketing Campaign

How To Create An Effective Email Marketing Campaign

By Elon Law | August 24 2017

Email is still one of the most used communication tool for businesses. As of 2014, email marketing is still growing — the number one communication is still email. In fact, 70% of B2B brands are doing email marketing to boost their marketing presence.  In the recent years, there is a new terminology called “funnel marketing”, which has its […]

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Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content Marketing For Food And Beverage (F&B) Companies In Singapore

By Elon Law | August 5 2017

Content marketing, as defined in our previous article on content marketing, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Great, valuable content published under your name and brand can establish credibility and relationship with your […]

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Ideas On Writing Local SEO Optimized Content

Ideas On Writing Local SEO Optimized Content

By Kathryn Huang | June 25 2017

Photo by Carlos Muza on Unsplash   As Local SEO is a very effective form of marketing to local business, there are many ideas on writing local SEO Optimized Content that can promote your services to a wide range of local customers and increase traffic on your website. For an introduction to Local SEOs, visit our article on local […]

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Ways to Achieve Mobile Website Optimization

Ways to Achieve Mobile Website Optimization

By Elizabeth Nguyen Son | June 22 2017

Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid […]

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CPC or CPM Ads — Which to choose?

CPC or CPM Ads — Which to choose?

By Elon Law | June 10 2017

Types of Paid Search Marketing payment methods and which is the best one for you There are mainly 2 types of  payment methods – Cost per click (CPC) and Cost per impression (CPM). Cost per click means that you pay only when someone clicks on your ad. Cost per impression means that you pay each time your […]

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How To Create Your Own Content Marketing (CM) (part II)

How To Create Your Own Content Marketing (CM) (part II)

By Elon Law | June 7 2017

Content marketing, as mentioned in part I of this article, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. As mentioned earlier, businesses push out good valuable content under their name and brand to […]

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How To Create High Quality Content For Content Marketing

How To Create High Quality Content For Content Marketing

By Elon Law | May 22 2017

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Search engines like Google loves content. There are over 200 factors in SEO, […]

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Why You Should Be Focusing More on Local Search

Why You Should Be Focusing More on Local Search

By Kathryn Huang | April 27 2017

Why should you focus more on local search: A majority of new businesses are thinking about reaching customers internationally. Even though this seems like a good plan, there are many difficulties to overcome, making it quite a challenging process. The reason for this lies in the popularity of the internet, and many businesses get drawn […]

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How To Create Your Own Content Marketing (CM) (Part I)

How To Create Your Own Content Marketing (CM) (Part I)

By Elon Law | April 8 2017

Content marketing is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Businesses push out good valuable content under their name and brand to establish credibility, authority and relationship, such that they are the only […]

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Local SEO: How To Rank Your Local Business In Singapore

Local SEO: How To Rank Your Local Business In Singapore

By Elon Law | March 28 2017

What is local SEO? Local SEO is an effective way of targeting customers in your country to engage your business. It is becoming an essential part of any digital marketing campaign to ensure businesses stay visible online. Local SEO is favoured by Google, as seen in the rise in local search results when we search for […]

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