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Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO…

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Local business listings

Creation of local business listings is a very essential method of SEO strategy. Local business listings provide information about your business to your audience. More and more people are looking online for businesses to meet their needs. In a study, Eventility shows that 97% of consumers use online search engines to look for local businesses. Thus, creating local business listings is a very…

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How To Create Cornerstone Content

A cornerstone is something that is basic, essential and indispensable, and it is the chief foundation upon which something is constructed or developed. It is what people need to know to make use of your website and do business with you.If you want to have an effective SEO campaign, content marketing is essential and cornerstone…

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Understanding email marketing jargons

Email marketing is a big subject by itself, there are many jargons and terms which are email marketing specific. In this article, we will be talking about the various email marketing jargons and KPIs which we will look out for when executing an email campaign.We will uncover the following common terms in email marketing: Click Through…

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How to create an effective email campaign

Email is still one of the most used communication tool for businesses. As of 2014, email marketing is still growing — the number one communication is still email. In fact, 70% of B2B brands are doing email marketing to boost their marketing presence. In the recent years, there is a new terminology called “funnel marketing”, which has its concept…

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Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content marketing, as defined in our previous article on content marketing, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Great, valuable content published under your name and brand can establish credibility and relationship with your…

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Choosing grants options

Paid search marketing is using sponsored areas of a search engine site to carry out advertisements. Paid search marketing is just one of the various Search Engine Marketing (SEM) techniques. There are many terms that have been used interchangeably with “Paid Search Marketing”. Here are some of the terms that you may have come across: Google…

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Photo by Carlos Muza on Unsplash As Local SEO is a very effective form of marketing to local business, there are many ideas on writing local SEO Optimized Content that can promote your services to a wide range of local customers and increase traffic on your website. For an introduction to Local SEOs, visit our article on local SEO…

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Photo by NeONBRAND on Unsplash

Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid…

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Types of Paid Search Marketing payment methods and which is the best one for you There are mainly 2 types of  payment methods – Cost per click (CPC) and Cost per impression (CPM). Cost per click means that you pay only when someone clicks on your ad. Cost per impression means that you pay each time your…

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