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How to create your own content marketing ii

Content marketing, as mentioned in part I of this article, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. As mentioned earlier, businesses push out good valuable content under their name and brand to…

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How to create high quality content

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Search engines like Google loves content. There are over 200 factors in SEO,…

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Local Search SEO

Why should you focus more on local search:A majority of new businesses are thinking about reaching customers internationally. Even though this seems like a good plan, there are many difficulties to overcome, making it quite a challenging process. The reason for this lies in the popularity of the internet, and many businesses get drawn by…

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How to create your own content marketing i

Content marketing is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Businesses push out good valuable content under their name and brand to establish credibility, authority and relationship, such that they are the only…

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Local SEO - How To Rank Your Local Business In Singapore

What is local SEO? Local SEO is an effective way of targeting customers in your country to engage your business. It is becoming an essential part of any digital marketing campaign to ensure businesses stay visible online. Local SEO is favoured by Google, as seen in the rise in local search results when we search for…

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What Is Local SEO (And How Can It Benefit Your Business)?

Local SEO is a very effective form of marketing to local business, promoting your services to local customers at exactly the time they’re looking services related to your businesses. Local SEO uses a variety of strategies to get to these local searchers. It includes search engines like Google and business directories like Yelp, Superpages, Qype…

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off-page SEO strategies II

off-page SEO strategies IIThis is part II of Off-page SEO strategies i.e. efforts done to increase the rank of a web page by factors not governed by the page itself. As mentioned in our previous article, strategies include building high PR backlinks and getting SEO link juice flow back to your site. These off-page factors are significant…

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off-page SEO strategies I

Off-page SEO is another way to help rank a page in Google for a particular word or term. In fact, majority of the SEO juice to any webpage is from off-link strategies. For the greatest result, a webmaster should use it in conjunction with on-page SEO techniques. Combined together, they offer a powerful and integrated internet…

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food and beverage singapore digital marketing

Digital marketing can be daunting for most SME owners, especially for the time-consuming and labor intensive food and beverage (F&B) companies. Digital marketing, if done right, can bring many customers to F&B companies, in a steady stream. For many F&B business owners in Singapore, digital marketing can be confusing. This is because many marketing agencies are…

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on-page-seo-techniques-iii

Continuing our discussion on important on-page SEO factors, we shall discuss specific strategies that you can adopt to improve the SEO on your site immediately.Here’s an overview of the strategies: Optimising page titles Frequent use of quality keywords relevant to your niche User-friendly content (instead of for search engines) Image optimisation High quality videos 1. Optimise “page titles”…

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