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Why A Good Brand Is Crucial To Your Marketing Strategy

Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia). However, a brand is definitely more than that. A brand is the feeling it gives your audience and clients. It is the quality assurance that you…

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4 Types Of Branding Great Brands Do

If you want to do business in a particular industry, culture or country, cultural branding is very important. How you brand in Singapore is very different from how you brand in New York, South Africa, or in China. In this post, I will be discussing the different kinds of branding, and how you can use them…

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Ocean Of Sameness, Lake Of Differentiation

Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”The reason why 99% of all new businesses fail within the first…

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Branding Is Not Marketing

Importance of marketing The difference between successful and non-successful individuals or companies lies in branding and marketing. You might say, “Why would I want to know about marketing — I’m not a salesperson.” The answer is simple. All businesses are about marketing.We are living in a world where the best skills, knowledge, experience or products…

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How To Build A Successful Marketing Campaign

Most of us here knows what a brand is – or at least know what does it mean by a “brand”. Brand has different meanings to different people, even amongst entrepreneurs. Brand to me is essentially the congruent message and promise your company will deliver to your clients and the audience who knows about your brand.…

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Push & Pull Marketing Strategies For Your Company

Business is about marketing and innovation, the rest is part of costs. If you are in business, whether you like it or not, you are in the process of prospect generation and lead production. Marketing requires a combination of push and pull strategies, and whilst some are effective and have been used time-to-time in your industry, it is time you give…

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