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Important On-Page SEO Ranking Factors (Part II)

on-page seo techniques ii

Continuing from our part I, let’s examine the other critical factors of on-page optimisation.As a recap, we have clearly identified 6 on-page SEO factors which may affect a company’s site ranking in Google. Getting these on-page information right is crucial in helping companies rank correctly on search engines, and address their target audience’s needs and problems.Let’s recap these 6…

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Important On-Page SEO Ranking Factors (Part I)

on-page seo techniques

With the many factors that search engines are looking for,Recent updates in SEO, particularly Google Penguin, Google Panda and Google Humming bird updates, have changed the rules of SEO quite dramatically. Many old practices are no longer relevant; some are even turned into black hat SEO practices. As such, it is crucial we examine the on-page SEO techniques…

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Old VS New SEO Strategies

SEO old vs new methods

While SEO has been around the web for a few years now, SEO is ever changing and constantly improving itself. Through many of the recent updates in search engines, SEO practices has changed dramatically and affected thousands of businesses worldwide. Overnight, businesses found themselves blacklisted by Google due to classification of “black hats”, or bad methods,…

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What is Search Engine Optimisation? (SEO)

Search Engine Optimisation (SEO) Singapore

Search Engine Optimisation (SEO) is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results”. It sprung up around a decade ago and its aim is to help users locate information about whatever they are looking for.Most people think of SEO as advertising…

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How Press Release Can (And Can’t) Benefit Your Company

Benefits of Press Release Press releases used to be the most effective way to create public relations… years ago. With the increasing complexity in today’s world of marketing, it is important for companies to understand when press releases will benefit your public relations strategy, and when other tools or tactics will be needed.Below are few ways…

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90% Of All Advertising Companies Got This Wrong

Direct Response vs traditional ad Here’s the stark reality – almost every ad we see now is an institutional type advertisement (traditional). Institutional marketing can be a great source of marketing for companies – if they have the budget. Truth is, institutional marketing does not provide us much insights into the result it generates and…

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Why A Good Brand Is Crucial To Your Marketing Strategy

Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia). However, a brand is definitely more than that. A brand is the feeling it gives your audience and clients. It is the quality assurance that you…

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4 Types Of Branding Great Brands Do

If you want to do business in a particular industry, culture or country, cultural branding is very important. How you brand in Singapore is very different from how you brand in New York, South Africa, or in China. In this post, I will be discussing the different kinds of branding, and how you can use them…

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Ocean Of Sameness, Lake Of Differentiation

Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”The reason why 99% of all new businesses fail within the first…

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Branding Is Not Marketing

Importance of marketing The difference between successful and non-successful individuals or companies lies in branding and marketing. You might say, “Why would I want to know about marketing — I’m not a salesperson.” The answer is simple. All businesses are about marketing.We are living in a world where the best skills, knowledge, experience or products…

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