Content Marketing

How to Optimise SEO Keywords

How to Optimise SEO Keywords

By Elizabeth Nguyen Son | November 6 2017

Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO […]

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How To Create Cornerstone Content?

How To Create Cornerstone Content?

By Elon Law | September 24 2017

A cornerstone is something that is basic, essential and indispensable, and it is the chief foundation upon which something is constructed or developed. It is what people need to know to make use of your website and do business with you. If you want to have an effective SEO campaign, content marketing is essential and […]

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Content Marketing For Food And Beverage (F&B) Companies In Singapore

Content Marketing For Food And Beverage (F&B) Companies In Singapore

By Elon Law | August 5 2017

Content marketing, as defined in our previous article on content marketing, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Great, valuable content published under your name and brand can establish credibility and relationship with your […]

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Ways to Achieve Mobile Website Optimization

Ways to Achieve Mobile Website Optimization

By Elizabeth Nguyen Son | June 22 2017

Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid […]

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How To Create Your Own Content Marketing (CM) (part II)

How To Create Your Own Content Marketing (CM) (part II)

By Elon Law | June 7 2017

Content marketing, as mentioned in part I of this article, is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. As mentioned earlier, businesses push out good valuable content under their name and brand to […]

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How To Create High Quality Content For Content Marketing

How To Create High Quality Content For Content Marketing

By Elon Law | May 22 2017

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Search engines like Google loves content. There are over 200 factors in SEO, […]

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How To Create Your Own Content Marketing (CM) (Part I)

How To Create Your Own Content Marketing (CM) (Part I)

By Elon Law | April 8 2017

Content marketing is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. Businesses push out good valuable content under their name and brand to establish credibility, authority and relationship, such that they are the only […]

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How Press Release Can (And Can’t) Benefit Your Company

How Press Release Can (And Can’t) Benefit Your Company

By Elon Law | May 14 2016

Benefits of Press Release Press releases used to be the most effective way to create public relations… years ago. With the increasing complexity in today’s world of marketing, it is important for companies to understand when press releases will benefit your public relations strategy, and when other tools or tactics will be needed. Below are few […]

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