Digital Marketing
How do you do Keyword Research for Search Engine Optimisation (SEO)?
What are SEO Keywords? SEO keywords help connect searchers to your site. For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base.…
Read MoreWhat Are Backlinks in SEO and Why Are They Important?
Pages with plenty of acquired backlinks have a higher chance of achieving a higher-ranking status on Search Engine Ranking Pages (SERP). This is why many companies focus on backlinks as part of their SEO strategies.
Read MoreWhat Is Local SEO (And How Can It Benefit Your Business)?
Local Search Engine Optimisation (SEO) is an amazingly effective form of marketing to local business, promoting your services to local customers at exactly the time they are looking services related to your businesses.
Read MoreHow To Create Engaging Content For Content Marketing
Content marketing is about creating engaging and valuable content for readers. It is often the foundation for an effective digital marketing campaign. Content has started to become increasingly important in the recent years, as search engines start to place more focus and emphasis on value-adding their users. We have talked about how having a good…
Read MoreBrand Building with SEO (Updated 2021)
SEO campaigns can be a massive help to your online branding efforts. Aligning branding and SEO together can help you drive your company’s growth beyond measure.
Read MoreHow Do Search Engines Actually Work? (Updated 2021)
A search engine has to record, categorise and sort through all of the available URL on the net. So how does it do that and live up to its name as a Search Engine?
Read MoreComplete Guide to Understanding SEO (2021)
If you have taken a peek into the world of digital marketing, you would have bound to have heard about SEO before. SEO is a mandatory marketing tactic, if you ever want your website to be ranked, and ranked high by Google. SEO offers many possibilities and benefits, but the road to a successful SEO journey is a long one.
Read MoreSEO For Professionals
Every business with a website will be trying to reach the top page of Google search results. That is the primary goal that Search Engine Optimisation (SEO) strategy serves. Digital marketing firms can help companies achieve that through technical modifications to a website, allowing it to rank better for keywords and Google searches. In this…
Read MorePPC or SEO – Which is better for your Professional Service?
Search Engine Optimisation (SEO) rankings and Pay-Per-Click (PPC) advertisements. offer attractive results for your marketing dollars and have an easy metric to track your Return of Investments (ROI). However, there are many clear and distinct differences between the two strategies that companies should be aware of.
Read MoreThe Future of Web Designing: 6 Ways to Attract Customers
The web has its presence in every part of our lives. Be it banking, shopping, sports, learning, entertainment, and more, we can have almost everything with only a few clicks on websites. As the web is evolving constantly, the changes are happening in the way websites are being designed & built. A few decades back,…
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