Email Marketing

Email Marketing For Businesses (Specifically For Food And Beverage (F&B) Companies) In Singapore

Email Marketing For Businesses (Specifically For Food And Beverage (F&B) Companies) In Singapore

By Elon Law | January 4 2018

Email Marketing (EM) Email marketing used to work very well in the past years, with majority of the people primarily communicating online via email. In these times, businesses used to “strike gold” if they manage to get hold of a list of high potential customers, be it through purchasing, renting or asking partners for this […]

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Understanding Email Marketing Jargons

Understanding Email Marketing Jargons

By Elon Law | September 7 2017

Email marketing is a big subject by itself, there are many jargons and terms which are email marketing specific. In this article, we will be talking about the various email marketing jargons and KPIs which we will look out for when executing an email campaign. We will uncover the following common terms in email marketing: Click […]

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How To Create An Effective Email Marketing Campaign

How To Create An Effective Email Marketing Campaign

By Elon Law | August 24 2017

Email is still one of the most used communication tool for businesses. As of 2014, email marketing is still growing — the number one communication is still email. In fact, 70% of B2B brands are doing email marketing to boost their marketing presence.  In the recent years, there is a new terminology called “funnel marketing”, which has its […]

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