Marketing Concepts

Life is complex. There are so many layers to every industry. And none of us can be an expert in every single area. It is simply not realistic, and we weren’t meant to be that.

Many companies make the mistake of trying too fast to capture a large market or growing too much. They are unable to handle the weight of the responsibilities and lack the resources to recover from it.

When you fail to set yourself apart from other competitors in the field, your business inadvertently ends up marginalised. In times like this, you need to change how you sell your product or service.

Are you stuck in a cycle of trying and failing? Does it seem like whatever you are doing, it is not working out? When it comes to the world of business, when old methods stop working, the majority of the market will not change the way they do things. Instead, they are likely to stick…

Are you stuck with rising costs? Are you facing the issue of your costs constantly ruining your profits? Are you having erratic business volumes that you have no control over? In business, majority of businesses that stagnate have no problem with getting money flowing in. It is the outflow that gives rise to issues. Salaries,…

If you were to keep a record of all your business activities, how many of those are nonproductive, nonstrategic, yet time=consuming and energy-draining?

Businesses and sales volume may be cyclical or seasonal in nature. There may be little you can do as a business owner to change that matter of fact. However, it is important to be prepared for it. Having strong and stable digital marketing foundations can help you leverage on high-volume opportunities while tiding your through low-volume moments.

When you are stuck in a situation where you are not selling enough, it’s important to change the game as fast as you can. Most of the time, people fail to sell enough because they are unaware of how to sell their products or services efficiently.

Is your business stuck, losing out to the competition? If you are losing out to a competitor, a rival, it may not necessarily mean that they are offering a better product or service than you. It may simply mean that they take a better and wiser approach to one of the following – positioning, marketing…