Marketing Concepts

Aiming to increase your revenue and profits? Well, the surest way to do so is to increase your sales. Perhaps you are thinking of launching an all-new digital marketing campaign to attract more customers and expand your base of clients and customers to fulfil that goal. Well, you may want to reconsider that line of…

Running a business is never easy, and your relationship with customers is often the key to a successful business. Customers are your source of revenue. Having a steady source of income is dependent on how loyal your customers are. A loyal customer base can reward you with consistent and large ticket item purchases. Hence, adopting…

What is the value of a customer? Is the answer really as simple as it seems? On one hand, it can easily be quantified by statistics and numbers – Return on Investment (ROI), sales, the conversion rate, the number of transactions closed… On the other hand, customers are also people. They are people who choose…

Joint ventures can open doors for oppurtunities for your business. Partnerships can lead to better cash flow, profits and chances for you to lower your operating costs.

“Nobody cold calls anymore” Telemarketing, in the past, was favoured as it costs far less than a direct sales force. The upside is high, with low costs and high levels of profitability and return of investments. Some companies used it to cold call prospects or use it as a platform to promote repeat sales to…

Marketing is not easy. It is a lengthy process with many potential pitfalls. The key is to be persistent and disciplined in executing them to achieve your desired and well-deserved results.

Your unique selling point is an appealing idea that sets your business apart from your main competitors and one that makes you well known to your target audience. Using it, you pilot your marketing campaign’s direction.

What is the ingredient of a successful business? Is it the marketing? Is it the start-up funds? Is it the workers or the size of the company? What if we were to tell you that, regardless of the product or services your company holds, or the business framework, even the size of the company itself,…

What are the challenges of a startup? What are the Top 10 Challenges? Find out more with our latest startup challenges article.