Search Engine Optimisation (SEO)

6 fundamental SEO strategies

6 fundamental SEO strategies

By Elon Law | January 28 2018

The 6 fundamental SEO strategy and tactics are as follow: Presence of social networking tools – Google+, Facebook, Twitter Quality kinks from relevant websites (backlinks) Brand building Third party content sharing sites like Pinterest and Slideshare Guest postings Google webmaster tools

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Search Engine Optimisation (SEO) For Food And Beverage (F&B) Companies In Singapore

Search Engine Optimisation (SEO) For Food And Beverage (F&B) Companies In Singapore

By Elon Law | December 25 2017

SEO can play a great part for B2C food and beverage (F&B) companies in Singapore. By sharpening your SEO strategy to be at the top pages of Google for critical keywords, you can reach your target audience. Search Engine Optimisation (SEO) allows you to gain traffic and potential customers online. With the surge of mobile usage, […]

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What really is SEO and the importance of SEO for your Business

What really is SEO and the importance of SEO for your Business

By Elon Law | December 11 2017

The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilising the internet, you need to take necessary actions to keep your business aloft and visible […]

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How to Use Alt Text to Improve Image Optimisation

How to Use Alt Text to Improve Image Optimisation

By Elizabeth Nguyen Son | November 22 2017

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant. […]

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How to Optimise SEO Keywords

How to Optimise SEO Keywords

By Elizabeth Nguyen Son | November 6 2017

Optimising keywords for SEO What are SEO keywords? For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO […]

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Boost Your Online Presence with Local Business Listings 

Boost Your Online Presence with Local Business Listings 

By Elizabeth Nguyen Son | October 5 2017

Creation of local business listings is a very essential method of SEO strategy. Local business listings provide information about your business to your audience. More and more people are looking online for businesses to meet their needs. In a study, Eventility shows that 97% of consumers use online search engines to look for local businesses. Thus, creating local business listings is a very good […]

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Ideas On Writing Local SEO Optimized Content

Ideas On Writing Local SEO Optimized Content

By Kathryn Huang | June 25 2017

Photo by Carlos Muza on Unsplash   As Local SEO is a very effective form of marketing to local business, there are many ideas on writing local SEO Optimized Content that can promote your services to a wide range of local customers and increase traffic on your website. For an introduction to Local SEOs, visit our article on local […]

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Ways to Achieve Mobile Website Optimization

Ways to Achieve Mobile Website Optimization

By Elizabeth Nguyen Son | June 22 2017

Nothing is worse than try to access a link on your phone and not being able to see the full homepage, or not being able to navigate through the website because the buttons are too small, and of course, the very worst is when a page won’t even load. Mobile website optimisation tries to avoid […]

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Why You Should Be Focusing More on Local Search

Why You Should Be Focusing More on Local Search

By Kathryn Huang | April 27 2017

Why should you focus more on local search: A majority of new businesses are thinking about reaching customers internationally. Even though this seems like a good plan, there are many difficulties to overcome, making it quite a challenging process. The reason for this lies in the popularity of the internet, and many businesses get drawn […]

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Local SEO: How To Rank Your Local Business In Singapore

Local SEO: How To Rank Your Local Business In Singapore

By Elon Law | March 28 2017

What is local SEO? Local SEO is an effective way of targeting customers in your country to engage your business. It is becoming an essential part of any digital marketing campaign to ensure businesses stay visible online. Local SEO is favoured by Google, as seen in the rise in local search results when we search for […]

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