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How to Use Alt Text to Improve Image Optimisation

How to Use Alt Text to Improve Image Optimisation

By Elizabeth Nguyen Son | November 22 2017

Sometimes when searching for an image online, we can’t quite find what we are specifically searching for. Often this is due to bad image optimisation. Not only does this do a great disservice to those browsing the internet, but as a marketer, it also means your image is less likely to show up when relevant. […]

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Off-Page SEO Strategies (Part I)

Off-Page SEO Strategies (Part I)

By Elon Law | January 5 2017

Off-page SEO is another way to help rank a page in Google for a particular word or term. In fact, majority of the SEO juice to any webpage is from off-link strategies. For the greatest result, a webmaster should use it in conjunction with on-page SEO techniques. Combined together, they offer a powerful and integrated internet […]

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Digital Marketing For Food And Beverage (F&B) Companies in Singapore

Digital Marketing For Food And Beverage (F&B) Companies in Singapore

By Elon Law | December 12 2016

Digital marketing can be daunting for most SME owners, especially for the time-consuming and labor intensive food and beverage (F&B) companies. Digital marketing, if done right, can bring many customers to F&B companies, in a steady stream. For many F&B business owners in Singapore, digital marketing can be confusing. This is because many marketing agencies are […]

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Government Grants For Digital Marketing In Singapore

Government Grants For Digital Marketing In Singapore

By Elon Law | November 25 2016

As more small medium enterprises (SMEs) in Singapore are facing a slowing economy, the need for marketing increases. The Singapore government has provided many grants to help SMEs in various areas, so as to improve the productivity and capability of SMEs in Singapore. These government grants discussed, available only to SMEs in Singapore, help defray costs in the […]

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Important On-Page SEO Ranking Factors (Part III)

Important On-Page SEO Ranking Factors (Part III)

By Elon Law | October 12 2016

Continuing our discussion on important on-page SEO factors, we shall discuss specific strategies that you can adopt to improve the SEO on your site immediately. Here’s an overview of the strategies: Optimising page titles Frequent use of quality keywords relevant to your niche User-friendly content (instead of for search engines) Image optimisation High quality videos   1. Optimise […]

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Important On-Page SEO Ranking Factors (Part II)

Important On-Page SEO Ranking Factors (Part II)

By Elon Law | September 26 2016

Continuing from our part I, let’s examine the other critical factors of on-page optimisation. As a recap, we have clearly identified 6 on-page SEO factors which may affect a company’s site ranking in Google. Getting these on-page information right is crucial in helping companies rank correctly on search engines, and address their target audience’s needs and problems. Let’s recap […]

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Important On-Page SEO Ranking Factors (Part I)

Important On-Page SEO Ranking Factors (Part I)

By Elon Law | August 15 2016

With the many factors that search engines are looking for, Recent updates in SEO, particularly Google Penguin, Google Panda and Google Humming bird updates, have changed the rules of SEO quite dramatically. Many old practices are no longer relevant; some are even turned into black hat SEO practices. As such, it is crucial we examine the on-page SEO […]

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Old VS New SEO Strategies

Old VS New SEO Strategies

By Elon Law | July 11 2016

While SEO has been around the web for a few years now, SEO is ever changing and constantly improving itself. Through many of the recent updates in search engines, SEO practices has changed dramatically and affected thousands of businesses worldwide. Overnight, businesses found themselves blacklisted by Google due to classification of “black hats”, or bad methods, […]

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What is Search Engine Optimisation? (SEO)

What is Search Engine Optimisation? (SEO)

By Elon Law | June 4 2016

Search Engine Optimisation (SEO) is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results”. It sprung up around a decade ago and its aim is to help users locate information about whatever they are looking for. Most people think of SEO as […]

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Why A Good Brand Is Crucial To Your Marketing Strategy

Why A Good Brand Is Crucial To Your Marketing Strategy

By Elon Law | March 16 2016

Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia). However, a brand is definitely more than that. A brand is the feeling it gives your audience and clients. It is the quality assurance that you […]

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