Government Grants For Digital Marketing In Singapore
By Elon Law | November 25 2016
As more small medium enterprises (SMEs) in Singapore are facing a slowing economy, the need for marketing increases. The Singapore government has provided many grants to help SMEs in various areas, so as to improve the productivity and capability of SMEs in Singapore.
These government grants discussed, available only to SMEs in Singapore, help defray costs in the area of digital marketing.
Here are some of the grants available to help you in your marketing promotions:
Capability Development Grant
The Capability Development Grant (CDG) is a grant provided by Spring Singapore to help SMEs. The grant defrays qualifying project costs such as consultancy, training, certification and equipment costs. You can take on large scale upgrading projects in areas like increasing productivity, process improvement, product development and market access.
As of 25 August 2016, the grant defrays up to 70% of the qualifying project costs.
Click here for more information regarding the CDG grant.
Click here for more information regarding the branding and marketing area in CDG.
Market Readiness Assistance (MRA)
Market Readiness Assistance (MRA) is a grant supported by IE Singapore to help local Singapore companies with overseas expansion. Click here for more information regarding MRA grant.
As of 25 August 2016, Market Readiness Assistance (MRA) grant allows up to 70% of eligible third-party costs supported under the Market Readiness Assistance (MRA) grant. These costs cover activities such as:
- Overseas market set-up
- Identification of business partners
- Overseas market promotion
Click here for for a list of supportable areas under MRA grant.
As of 25 August 2016, these are the major grants available which can help Singapore SMEs in getting support for digital marketing. As it is crucial for companies to have a good brand and online presence, we can expect government to step up on various initiative in helping SMEs with their marketing efforts.
Areas of digital marketing which can be considered
The digital marketing areas we provide SMEs includes the following:
- Search Engine Optimisation (Local, regional and global)
- Content marketing
- Email marketing
- Social media marketing
- Google Adwords (PPC campaign)
Visit our grants page for the most updated information regarding the grants available in Singapore for digital marketing.
For more information on how your business can utilise digital marketing and whether the grants are suitable for your company, contact our staff at Leading Solution.