What Is Local SEO (And How Can It Benefit Your Business)?
By Elon Law | March 14 2017
Local SEO is a very effective form of marketing to local business, promoting your services to local customers at exactly the time they’re looking services related to your businesses.
Local SEO uses a variety of strategies to get to these local searchers. It includes search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal and even online forums, Q&A sites.
In the world we live in today, millions of users use these services and platforms every day to look for solutions which can solve their problems, and a lot of them want to look for local businesses which can provide these solutions.
Why will Local SEO benefit businesses in Singapore?
Local SEO is a form of highly targeted marketing, reaching out to potential customers who are already looking for someone to solve their problems or fulfil their desire. It positions your business to these visiting, potential customers and offer your services to them.
These new customers aren’t just online customers — they are real customers who might start a buying relationship with your company for the long haul. Local online marketing promotes your business (company name, services, address, phone number…) not just your website.
Although it has a lot of similarities with organic SEO, it’s ultimately very different. Local SEO primarily focuses on providing results that are relevant to a searcher based on their current location — if I look for the best chicken rice in Singapore, Google would provide me with results that are nearest to me.
As more and more users google almost anything to find out more information, more and more searchers (especially on mobile devices) are looking for local businesses. Local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel.
Growing your business using local SEO in Singapore
Business in Singapore can tap into the opportunity local SEO provides to improve their sales, marketing and presence. Below we shall look at the top 10 ways local SEO can benefit businesses in Singapore and how to make use of them.
7 Ways Local SEO can help you in your business in Singapore
1. Local customers are switching to the internet to find local businesses — on desktops and on mobile phones
As the majority of the population becomes tech savvy, the internet traffic has steadily increase over the past few years.
For example, in a recent study 64% of local customers use online search engines and directories as their main way to find local business; only 28% of people use old paper directories as their preferred source of local information.
More people are looking for solutions and answers online — and you can tap on this trend by getting listed online.
2. Local search marketing is highly targeted
As customers are usually online looking for solution providers and answers, having a targeted local SEO allows you to capture these interested clients.
Using local search engines & online directories, you can reach out to these potential hot leads at exactly the point that they’re looking for your business. Chances of getting enquiries and sales will increase as a result.
3. Highest conversion levels of all local advertising channels
Usually when looking for a targeted search for local solutions, local directories will dominate the serach results.
That means, if a searcher is looking for local vendors or place to dine (which they usually are), local directory can help you get much more businesses compared to generic online directories. This allow local directory marketing to have higher conversion rates than other, traditional advertising options.
Meanwhile, fewer readers are reading local magazines and newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.
4. Google loves local businesses
From our research over the years, we have found that Google has a slight tendency to favour local, small businesses. It may be due to the fact more than 99% of the businesses in the world are small, medium companies — Google wants to show these small, agile companies, which has limited resources, to more people.
This is evident in the fact Google has history of providing a comprehensive list of free tools for businesses — such as Analytics, Webmaster Tools etc for business owners to help them increase their online visibility.
5. Growth of mobile and its user base
As more individuals use mobile more in their daily life than ever, a robust SEO is needed for both PCs and mobile. Local SEO covers both computers and mobile, capturing this ever increasing mobile user base.
Due to the this increasing mobile users, proximity-based searches has become very popular, as seen by the remarkable advancement in hyper-specific locations in Google Maps, rather than just on a regional or neighborhood-specific basis. In fact, wearable devices is the up and coming trend, this trend itself might bring a greater geographically relevant network of information.
6. Most consumers trust online business reviews
As the internet becomes populated with most of the population accessing it for information, it has become an invaluable area for quality reviews. With many review sites on the internet for practically all kinds of reviews, from food to hotel to even the precious metal industry, customers are increasingly trusting online reviews than word-of-mouth.
Why not let the hundreds of internet users who have experienced the staycation with a hotel educate you when choosing the best hotel to stay in?
7. Most of the SEO opportunities are practically free
With Google and many other sites and apps out there providing free SEO-friendly opportunities, it is a complete waste to not tap into these opportunities to give your business a bigger boost.
For example, Google Maps provides free listings — that is a free promotion for your business, essentially a free tool for you to reach out to customers searching for your services around that area. It is the equivalent of an ad for your business.
Another example is Google My Business — a free listing that Google is providing every business. Getting listed on Google My Business helps increase your chances greatly on Google. Local SEO can provide just such an opportunity, which could be invaluable to your business, for free.
As most local businesses has yet to optimise their online marketing, this is a perfect time to start building your own online presence and have an edge over competitors.
As the saying goes “Out of sight, out of mind”.If you are not getting digital presence, your competitors will do it and have the upper hand. Improve your digital marketing presence today and talk to a suitable SEO agency.