Push & Pull Marketing Strategies For Your Company

By Elon Law | September 15 2015
Push & Pull Marketing Strategies For Your Company
 

Push and pull marketing

Business is about marketing and innovation, the rest is part of costs. If you are in business, whether you like it or not, you are in the process of prospect generation and lead production. Marketing requires a combination of push and pull strategies, and whilst some are effective and have been used time-to-time in your industry, it is time you give some of these “other” marketing tactics which you have not tried before a chance to actually execute them.

Let’s get into the details on how you can use push and pull marketing to your favor in business.

Push Marketing

  • Trade show promotions to encourage retailer demands

  • Direct selling to customers in showrooms or face-to-face

  • Negotiations with retailers to stock product

  • Efficient supply chain allowing retailers to stock products

  • Packaging design to encourage purchase

  • Point-of-sale (POS) displays

  • Telemarketing

  • Direct Mail

  • Email Blasts

  • Press releases

  • Print Ads

  • TV and radio shows

  • Purchase of rights to top 40 songs for commercial

  • Promotional newsletter

  • Materials that talk about how your products are better than your competitors

  • Brochures and sell sheets showcasing your company

  • Conference sponsorships

  • Direct selling to customers in showrooms

  • Pay-Per-Click (PPC) ads

Pull Marketing

  • Stunning websites

  • Social Media Engagements

  • Advertising and mass media promotion

  • Word-of-mouth/referral

  • Customer-Relationship Management

  • Sales promotions and discounts

  • Search Marketing

  • Blogging

  • RSS/Content syndication

  • Articles, ebooks, white papers

  • Videos and presentations

  • Sponsor local musicians

  • Online learning for customers

  • Materials to discuss what you’ve learned form competitors

  • Online case studies that showcase your clients

  • Conference scholarships

  • Media coverage to reach wider audience

  • Strategic placement of product/store

  • Informational content like blogs to attract people who are interested in similar products/services

 

With a combination of pull and push strategies, you should be able to bring a heightened awareness to your company. By building multiple pipelines for lead generation, we will be able to overcome many problems associated with businesses, such as lack of sales and lack of brand awareness, and you will be able to build your steady stream of clients from various channels to ensure your business success.

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