Content Marketing

Content Defines Your Brand

Content marketing is the marketing process of generating high quality content to drive traffic and reach out to target prospects.

Content marketing defines how your company will be positioned in front of your clients, and whether the right message is being conveyed to them.

Content That Accomplishes Your Goals

Portfolio

Content marketing works in synchronisation with your other marketing campaigns or platforms. Not every member of your target audience is going reach your website. Some might not even use search engines.

Hence, content marketing is used to load your website with ammunition to incentivise people to visit.

Content That Differentiates

Creating effective content is no easy feat. You can get an edge over your competitors by delivering good content, but it requires time and effort. Your content needs to be valuable, relevant and updated.

Any company, regardless of what products or services, can benefit from content marketing. However, sufficient experience and extensive research can help cut to the chase and provide you with expedited results.

A key element of your Content Marketing strategy is understanding which channel(s) to deliver each piece of content on and how to target users on them.

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Benefits

What's Included?

Quality Content Creation

All content created are optimised and targeted according to your SEO needs. Our integrated marketing system ensures the content improves your web presence.

Developing Content Pillars

We understand the importance of getting your message in front your target audience. Our content are optimised to get your clients to take desired actions according to your goals.

Increase In Brand Awareness

We create magnetic content that best reflects your business philosophy and create conversation around your brand experience.

Increase In Traffic

We do a thorough market research to find out the best search terms to be added to your content to improve your site’s SEO. All of the content are directed to help you get in the first pages of Google.

Signal of Authority

Great content distinguishes you from your competitors. We use content for various marketing purposes, one of it to position you as the indispensable authority in your field, earning loyalty and trust from your clients.

Search Engine Optimised Content

We do a thorough market research to find out the best search terms to be added to your content to improve your site’s SEO. All of the content are directed to help you get in the first pages of Google.

FAQ

FAQ

Frequently Asked Questions About Content Marketing

What Is Content Marketing?

Content marketing is a marketing strategy that focus on creating top-quality content to help grow your business. Content marketing is used to capture the attention of your audience to get them interested in your products and services.

There are many different types of content marketing such as blog posts, videos and even ebooks. When you are able to capture the attention of your audience, they are naturally more interested in what you have to offer.

How can content marketing help my business?

Content marketing is not used to promote your products and services explicitly. Instead, it is more often used to make people interested in your products and services.

Content should be seen as a more efficient means to a sale, to establish your brand, to attract new customers and sustain relationships with old customers.

Creating content is easy but to create consistently engaging content can be a daunting task. Your content needs to appeal to your audience and help in your web engagement metric. If your content does not appeal to your audience, you will not be able to achieve the impact that you should. This is why we are here for you.

We have worked with clients across many industries. We know what content your customers want to read and find, and we will generate such content for you. This way, we can help you generate more traffic to your website.

What Can I Achieve With Content Marketing?

In today’s day and age, content marketing is an important aspect of digital marketing. Successful content marking can bring your business to greater heights.

  1. It Garners Attention

    Are you more likely to remember things you have read that relate to you? Exactly! This is what good content does. If you are able to create content that can value add your audience, or provide them with something that they can relate to, it will leave an impression on them. They are more likely to remember your brand and transact with you.

  2. More External Linking

    When you publish quality content that provides good information and connects with your audience, other sites are more likely to link to your site as you value add to them. When this happens, you will receive incoming web traffic that are redirected from those sites. This can push up your site’s authority significantly and further optimise your site.

  3. More Sales and Conversions

    Relevant content can get people to frequent your site more often. Repeated quality content will help your audience develop trust in your brand and convert them to your customers. Word of mouth can help your business to get more sales and conversions.

  4. Lead Generation

    Lead generation is the core of digital marketing. Generating good content puts your business in the market, allowing potential customers to come across your site when searching online. The more good content you have, the higher the chances of potential customers being redirected to your site. When a potential customer gets redirected to your site, the content on your website will be a deciding factor on whether they choose to buy from you.

How do you measure content marketing success?

As with other types of marketing campaign and strategy, you will be able to measure your campaign success with metrics that can be used to modify or guide your approach.

Such metric elements include Engagement, which can be measured by interactions such as Likes, Shares, Tweets, Comments.

There are also customer loyalty metrics, such as renewal rates and page views.

Lead Generation rates can be measured by newsletter sign ups and clicks.

How is content marketing different to SEO?

Content marketing is an act of casting a wide net. It’s a broad strategy that aims to target users across various digital platforms (Email, Social Media, Search Engines).

SEO is about making your content as visible as possible for search engine users and helping it perform effectively.

Both work hand in hand, along with other strategies and services, to unlock your website’s highest potential.

Do I really need a content marketing strategy?

Without a strategy, you will be rolling a dice, with no method of measuring performance and using past data to improve your approach and results.

Effect content marketing requires an understanding of which platforms your target audiences most commonly use, what their consumer habits are and how they slowly progress alongside your business growth.

How often should I create content?

As often as possible, but mostly important, consistency is key. If you want to see effective and significant improvement to your business numbers, creating content on a consistent basis is a must.

A common way to pace yourself is to keep an eye out for your competition. If you are looking to surpass them, you will need to either provide more content, or more value on your website.

What is inforgraphics and how does it help?

Infographics are some of the more powerful ways to carry your message across to your audience easily and clearly. This usually involves a visual image (diagram or chart) to represent the data and information, which is a great way to simplify a complex topic and make a boring subject manner appear to be more exciting.

Infographics are simple, easy to understand, which makes it a powerful and unique marketing tool. Infographics are also powerful link bait, as they attract a lot of attention. Combined with the fact they are easy to share across social media, it will result in social sharing and generate high authority back-links.

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