What is website development? It refers to, intuitively, the work that goes into building a website. But how much work can there be? While to some, a website might be a few lines of code and pictures, there can be many invisible efforts that are thrown into building a website.
Websites need to rank well in Google’s search engine, for it to be effectively utilised. There is no point in having a treasure trove of information but no one searching for it. It would also defeat the purpose of companies having a website if no one ends up on the website, either due to poor Google ranking or mismatched search intent.
Additionally, you also need to have a proper website. Advertisements can bring users to your website but after which, it is up to your methaphorical digital home to house these guests.
Website Design and Website Development – What is the Difference?
Is there a difference between website design and website development?
Essentially, website design is commonly referred as the aesthetic aspect of the website. This can include its usability, its colour scheme, placement of logos and the website’s background.
More recently, website design has evolved to include the process of planning, conceptualising and arranging the website’s content, pages and functions. Depending on the website’s function and role, website design could extend well beyond aesthetics. It may include the functionality of the buttons, the mapping of the database. The key point is to remove any potential points of user frustration.
Commonly referred to as UX design, user interface design, your website needs to be visually pleasing and perceptually aesthetic for it to be liked by your users. Having an appealing website makes for better conversation rates as well.
Website development, on the other hand, refers to the optimisation of the website. It involves taking a fulling functioning website and making it feel more alive by positioning in a spot for users to find the site, enter the site, use the site and stay on the site.
Additionally, website development frequently involves the use of on-page and technical optimisation. By optimising your website for search engines, you get to enjoy free organic traffic from search engines. The largest search engine is currently Google.
Imagine, how much more additional traffic would you be able to enjoy through SEO if you were able to appear on the first page of Google? How much more sales would you be able to convert?
SEO And Website Development
To enjoy that taste of free organic traffic, the secret recipe lies in the hands of search engine optimisation. If website development is the utensils needed to cook a good meal, search engine optimisation is the main ingredient.
What is SEO in website development?
Search engine optimisation (SEO) is the process of enhancing a website and optimising it for search engines. Effectively, it makes your website easier to be found online. A well marketed website is an ingredient for a successful online presence and recurring sales. You need a professional website to receive your prospect and leads.
Why is SEO Important?
SEO keeps search results relevant to search enquires. The higher you rank in search results ranking pages, the more clicks and organic traffic your website will be able to experience.
This organic traffic comes in the form of interested viewers, who are googling to find out more about the products/services related to your company and brand. This makes it more likely that they will purchase your products or engage your services.
Many aspects of SEO also overlay into website development. Developing your website with an end goal in mind can allow you to improve your website’s SEO efforts as well.
- Having a faster loading time makes for better SEO and user experience.
- Sitemaps are also a relevant SEO metric, allowing crawl bots to your your website better, while also aiding in user navigation.
- Easy to navigate, clean and updated website can also help your website build authority and trust with its readers. While this aspect is hard to measure, the intangible improvement in reputation can go a long way.
SEO is also very cost-effective. This can be seen first-hand from the case study of SGHomeNeeds.
SGHomeNeeds – A Case Study
SGHomeneeds is a platform for home improvement services in Singapore. The website serves as an area for homeowners to find and engage reliable services and get matched with local home services companies. Companies can also use this platform as a way to expand their online presence.
As a two-way marketplace, SGHomeNeeds faced the unique obstacle of needing to cater to both sides of the coin. The website had to have traffic and resources for both customers and merchants for it to function properly. Due to the sheer number of home services available, Google PPC is out of the question. The cost is simply too high, and it made no financial sense.
Create a two-sided digital platform required a disciplined SEO strategy. The team worked effortlessly for months to develop the website, with marketing strategies such as
- Content marketing – Creating cornerstone articles that can provide readers with information and answers to their questions
- Social Media – Creative infographics and information to bring users from Facebook & Instagram to the website.
- SEO – Optimisation through on-page and off-page SEO campaigns. Creating backlinks and optimising the website for its headers, meta tags and description.
Since its start in December 2017, the website has consistently improved.Today, SGHomeNeeds enjoys up to $24,500 worth of traffic per month. The traffic value is calculated by measuring how much the platform would have to pay if it had decided to purchase traffic through Google’s pay-per-click ads. These traffic are purely organic. Google brings these web users to the website and provides traffic that the platform does not have to pay for.
What is the Role of a Website?
Your website should the nexus of your digital marketing strategy and the main carrying factor of your online presence. The largest traffic sources are from organic search results.
It is the water source which your digital rivers flow from and run back towards.
Building an SEO-friendly site requires a meticulous approach. You want someone with a structured plan and careful approach to steer this ship. For many businesses, this can be a long-drawn process. There needs to be multiple revisions and changes made, and campaigns have to be run simultaneously to build your website’s following.
You need to appear in front of your visitors in this virtual landscape. Website development and SEO helps towards your brand building. Whether your website is a storefront or a landing page for prospects to contact you, you should spare no resources in pursuing an optimised and fully functioning website. After all, it is the mothership that brings in your online business and sales – the digital venue where the most important decisions are made.
It is a gateway for your audience to contact you. SEO helps with prompting your prospective audience members to do so, while website development helps solidify the mode of communication.
An SEO-friendly website is half the battle won. One that can allow a search engine to source, index and read the page will likely have no problem attracting and keeping prospect on your website.
Website design is best done with SEO. Improving your website does not have to be so difficult. However, it does require experience and a disciplined digital marketing strategy.