The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilising the internet, you need to take necessary actions to keep your business aloft and visible among your strong competitors. This is how Search Engine Optimization comes in! We will now discuss what SEO is and the importance of SEO for your business.
What is SEO?
Before we go into details about the importance of SEO for your business, it’s important that you understand what really SEO is. SEO – Search Engine Optimization – is the process of increasing the quality and also the quantity of the visitor’s traffic to your website. This can be achieved both organically and through paid advertisements. Importantly, the long term SEO focus for any business should be achieving a decent amount of good quality traffic organically.As mentioned above, SEO is not particularly completing a checklist of things that will make your website rank high. It’s an ongoing process of evolving practices to make your website valuable to your visitors. This will increase your traffic and bring you up in search rankings.
The importance of SEO
And now for the million dollar question. Why is SEO important?This section covers 5 most important reasons as to why you should invest in a good SEO campaign for your business.
The highest priorities to set your business apart from the competition is to high visibility to your targeted customer. Just like it says in the joke: you can practically hide a dead body on the 3rd page of Google, because no one’s going to look there! Search Engine Optimization of a website ensures that you are visible, and visible when you need to be.To stay visible online, you need to optimize your website through carefully chosen keywords. This ensures you are there for your potential customers to find when they search for something relevant. The best method is to be as specific as possible when you pick your keywords. This is so as not to get lost with the tide.
If a business doesn’t show up in a decent ranking, people tend to question the credibility of your business. This applies no matter how long you have been in the business. People tend to unconsciously make a mental note of your ranking. And whenever they come across your brand, they end up having low confidence.Hence, it is extremely important that you build an online presence and run a good SEO strategy. This applies even to businesses that are well established offline. This practice can be leveraged for startups and small businesses to compete well with the big and established brands.Eg: Many “indie” makeup brands are now dominating the beauty industry by surpassing big brands. Much is done through credibility they have acquired by good products and good SEO, Social Media and marketing strategies.
Your search engine ranking has a direct impact on the amount of traffic you get for your website. Only a small percentage of visitors directly search your brand name in the search engines.Therefore, optimizing your website under a good set of long and short tail keywords is important. As this ensures you get the right kind of traffic to your website which will turn into leads and finally to conversions. The more traffic you get for your website, the better you rank in search engines. Eventually, it will create a snowball effect to get a consistently good traffic to your website.
4. Ability to laser focus your target
All the tools and methods used in Search Engine Optimization allows you to target your audience very specifically. As search engine evolves, you are allowed to use long tail keywords. Long tail keywords are extremely specific to whatever you are selling. In this way, the traffic that comes to your website is mostly in the state of decision making. Rather than merely looking at your website.Search Engine Optimization goes hand in hand with Inbound Marketing. Inbound marketing ensures that you provide enough value to all potential customers in all stages of buying a product. This will not only increase your customer acquisition rates but also customer retention rates.
5. Higher Return on Investment (ROI)
For the most part, investing in offline marketing is similar to shooting in the dark. Despite how deep you go in with the research, you get only a very vague feedback. These feedbacks do not usually get you high ROI. This is especially relevant to startups and small businesses.When it comes to SEO, if you manage to provide value with your website and the product/service you are selling, the ROI is usually very high and measurable. SEO takes you right to the customer when they are actively searching for your product/service, which gives you a better chance to make it into a conversation within a short period of time.Many business owners make the mistake of trying to integrate SEO into their marketing strategy later on, rather than focusing on it from the beginning. SEO is not the icing that you add to decorate the cake that is your website, but the egg that you bake it in! Good SEO is about consistently providing quality and value to your visitors, while making sure that you are easy for them to find!