How We Optimise Your Off-Page SEO
5. Off-Page SEO
5.1. High-quality, manual link-building
Despite Google’s ever-changing algorithm over the years, backlinks remain a critical part of SEO success. Our link network ensures that you are getting the best links from networks that are trust-worthy and relevant according to Google.
Here’s how we are ensure the links are high-quality:
5.1.1. Relevant, high-quality sites
Most importantly, you must have sites that are relevant to your niche to be linked to you. Based on our knowledge, this seems to be an even more important factor these days, as Google places more emphasis on links and brands that link to you.
5.1.2. Websites with strong traffic and rankings
Ensuring the domains and links have real traffic, rankings. De-indexed domains are a tell-tale sign that a website is being penalised by Google. Our leading research will also find out if Google values a page particularly well, giving you an extra boost in SEO value when linked.
5.1.3. Strong Singapore sites
We will also link you with local sites that are the most relevant to your niche. Depending on the situation, we will guest-post in these Singapore sites so you can get the best results for SEO.
Read also: Key Off-Page SEO Strategies to Elevate Your Game in 2024 and Beyond
Read also: 9 White Hat Link-Building Techniques That Still Work in 2024
5.2. PR link-building campaign
Depending on your package, we can also offer PR link-building campaign.
- Digital Marketing Campaigns (Content Marketing & Paid Media Distribution):
1) For media distribution (distribute across sites relevant to client's niche) - Digital Assets Creation (Content Marketing): Premium article created (above) for clients for content marketing and PR
FAQ
I can easily find an agency who can do my link-building for $100 a month for 100 links or more. What makes your link-building different?
From our years of experience, such links will usually do more damage than help. Google has already evolved many times through the years (think of the hundreds of algorithm updates every single year alone), such spamming of links such as using book-marking sites, photos submissions, video submissions can be more detrimental than help when it comes to link-building.
Writing a 500 worded thin content, or AI-generated content is no longer an effective strategy as well. These practices are often seen as manipulative link-building and can instead get your website sandboxed (deindexed or ignored completely) by Google.
Our previous SEO efforts has caused us to have poor rankings and/or penalised by Google. Can your link-building strategies help?
From our experience, a single bad link can cause much more destruction than a single quality link. We have seen this so many times from the clients we have taken over from a previous agency, and this is where we help to disavow for their site.
After removing these toxic links, your results will typically rebound and then we start building our own set of links.