SGHomeNeeds started off with a huge challenge - as a two-sided marketplace, it needs both customers and merchants in order for the platform to work. However, like any platform business, it's a chicken-and-egg issue - without one party, the other side will not join.
SGHomeNeeds started off by laying solid SEO fundamentals and creating high quality content, and fast-forward two years, they are generating on average 800 customers daily and enjoying up to $25,000 of traffic value per month.
- $25,000 worth of traffic per month
- 700-1000 traffic daily
- 195,000 new users in the past 12 months