Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is about helping your customers find you and putting you in high-ranking placements in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Be Seen On Google BEFORE Your Competitors For 100+ Keywords
What Is SEO?
Search Engine Optimisation is a process that focuses on improving the visibility of a website through organic search engines and various SEO tools. There are many aspects of optimising for a website. Strategies may include content optimisation, local SEO, on-page technical and off-page optimisation.
A high search engine ranking makes it easier for any potential and interested clients to find your business and brand. This, in turn, helps to increase your lead conversion rates and sales numbers.
We Rank For 100+ Keywords On Average For Each Client
We create targeted SEO strategies and get backlinks, content relevant to your industry. In other words, our strategies are industry-specific just for you. In addition, the content we create will be high-quality, deeply researched, setting you as the digital authority in your industry.
Having an edge over your competitors on the world's biggest search engine can definitely build a better image, bring more traffic, customers and ultimately sales for you. Talk to us today about how we can help you grow your business!
Brands That Trust Us
SEO Case Studies
Case Study: SGHomeNeeds
SGHomeNeeds is a website that required a huge digital marketing effort due to it needing to reach two spectrum of audiences - customers and merchants. By laying out a solid SEO foundation and building upon its infrastructure, they are receiving $25,000 worth of traffic every month, with an average of 800 customers daily.
+ 24,500 SGD traffic value per month
+ 9,500+ keywords in Google (AHRefs)
+ 1000+ daily traffic
+ 195,000 new users in the past 12 months
Case Study: Interior Design
This client is a strong brand within the industry, and they've managed to digitise and create a new marketing channel in Google search - both SEO and Google Ads. They are getting more than 1000 additional searches every month, bringing in thousands in sales extra and rapidly expanding their branding and presence.
+ 2400 SGD traffic value per month
+ 600+ keywords in Google (AHRefs)
+ 200+ daily traffic
+ 6000 new users in the past 12 months
Our SEO Portfolio
Being able to get indexed Google is easy, but having the right strategies, ones that are long-lasting and ensuring you will dominate in the industry is tough.
We do many experiments every year to know which strategies are working the best, and the results are that usually each of our customer rank for dozens to hundreds of keywords for their entire site, sometimes even for a single page.
We Rank You On Page 1 Of Google, With Performance Guarantee
Our SEO Tools and Partners
What's Included In Our SEO Strategy?
Ultra-High Quality Writing
High-quality, well-researched articles separate you from the crowd and get in the good books of Google. We do deep research into your industry and write helpful guides to your users to increase engagement and time on site, metrics that Google uses to calculate your SEO score. Our writers excel in:
- White Papers, Educational and Cost Guides
- Highly-Visual, Portfolio-related articles
- Cornerstone content
Despite years of improvement, backlinks are still the most important ingredient for SEO. With our vast network and resources, we can get the highest quality links linking to your website so you can have massive improvements in SEO in the shortest time.
Our white-hat, constantly updated links have been filtered and white-washed, ensuring your domain can maintain its SEO ranking even months after our campaign has ended.
On-page SEO is becoming more important than ever. Having relevant on-page information, with the correct titles and headings (along with meta-titles and descriptions), you are signaling to Google what your page is about and what you should rank for.
Search engines like Google use complex algorithms to rank you for a particular keyword. As its name has hinted, off-page SEO is about signals that have nothing to do with what is on your page, but rather what is not on the page, such as backlinks, social presence, relevance, and trust.
Optimised Internal Linking
Internal linking is as important a ranking factor now as the invention of search engines. Diversified, well-placed internal linking gets you valuable link juice that you can use to rank better.
We have a customised plan for every client when it comes to internal linking, helping them rank for dozens to hundreds of words within a single page.
Technical SEO is another crucial element to your site optimisation for search engines. Technical elements such as a good sitemap and schema markups help search engines read the structure of your site better, and thus ranking your pages better.
Crawlability, indexability, and website optimisation (such as loading speed and mobile optimisation) are some important technical elements we will optimise for your website.
Transparency and trust
We believe in being as transparent as possible with our clients. We provide updates even when the performance is below our intended results and beyond our forecasted deadline.
We share all research information, competitor analysis and hard-to-find information with our clients to help them grow.
At Leading Solution, we provide our clients with a detailed report of our work done, to justify their investment in us. The report will provide summarised analysis of the results achieved, along with data and figures. Our detailed and informative reports aim to reflect the progress and digital health of your company, to keep you updated along the journey.
How Can SEO Benefit My Business?
When potential lead keys in a word or a phrase in major search engines, you can get these potential leads directed to your site for closing (for free). If your website does not show up on the first page of search engines, you are essentially missing out on tons of potential customers, leaving thousands of dollars on the table.
Effective SEO is about having a website infrastructure that is search engine friendly and also creating content that is able to capture the attention of your audience. We do thorough SEO keyword research for you so you begin for rank for keywords that are relevant and converting.
Out of sight, out of mind. Being in front of your clients for many terms and keywords help build trust and eventually build a solid reputable for your brand. Being in multiple touch point with your customers further multiply the effectiveness of your marketing campaign.
Usually, people search for things on Google with the intention of buying or doing more research. This is why understanding search intent is important. It is definitely one of the better platforms for conversions, and appearing for the right term definitely can help in your sales and conversions.
Being on the first page not only establishes that fact your website is trusted and "recommended" by the search engine, but it also helps build a solid reputation. If you are invested in your own marketing and is often in front of potential customers, wouldn't they automatically trust you more?
For most platforms, the more the number of clicks (PPC) or impressions (CPM), the more you have to pay. For SEO, because your pages are aligned with Google's interests, every click by customers onto your website is essentially free. Multiply this by thousands of clicks over time, you can be saving a lot more money compared to other marketing channels.
75% of people never scroll past the first page of search engines, and 60% of these people would be drawn towards the first three search results. These search engine users represent a segment of untapped leads that you are missing out on. If you need convincing that SEO is an important investment, you need to consider how much valuable and potential leads you are you leaving on the table.
Local SEO is a game-changer in SEO, it means many smaller companies can now compete with big, cash-rich companies for top google results. Using Google's many services such as Google maps and geo-location search engine algorithm, this can benefit location-based businesses such as:
- Restaurants and cafes
- Service-based companies
- Brick-and-mortar companies
- Professional services
Frequently-Asked Questions About SEO
SEO is about optimising your website that is the most relevant to what the visitors are finding. Google’s organic search results is essentially about presenting clients with the content that can best suit their intent of the search. We work on the content, authority and technical aspect of your website to boost your rankings.
Keyword selection is step of SEO optimisation is to research for relevant and effective keywords for your business. This is to identify what your potential audience are searching for. Keywords are the foundation of every SEO campaign. Using the right keywords will allow Google algorithm to understand what your content is about and display it in response to a right search.
SEO’s benefits is not equal for all businesses. Companies which are reliant heavily on online channels to get leads and sales usually benefit the most from SEO. In general, the better you rank in Google, the more eyeballs, traffic and subsequently leads you have. We tailor and customize SEO strategies according to your goals, and also customize it according to your niche.
Our results can usually be seen within 4-6 weeks. There are a lot of factors that can affect this timeline – age of the domain, traffic, existing SEO work done prior to hiring us and many more. If your domain is brand new, it can hamper the rankings (though we have not face this issue) initially as domain age is one of the more significant factors in Google’s SEO.
While some agencies can do SEO in all kinds of industries, some prefer to niche. If you are an SME, you may choose to work with a boutique SEO agency that has experience or niche in your industry. Therefore is is best if you can talk to a few companies and find out who is the one managing your campaign, and whether the agency is a right fit for your company.
The very first step of SEO optimisation is to research for relevant and effective keywords for your business. This is to identify what your potential audience are searching for. Keywords are the foundation of every SEO campaign. Using the right keywords will allow Google algorithm to understand what your content is about and display it in response to a right search.
SEO Page optimisation can be divided into 2 aspects, namely on-page SEO optimisation and off-page SEO optimisation. For on-page optimisation, it involves work done on your business page itself. We will help you to see which parts of your website can be further optimised. This includes improving the text on your site to include relevant terms, as well as to do internal linking. Off-page SEO optimisation refers to strategies that are implemented outside of your business’ website. This is done in addition to on-page SEO optimisation to boost your website’s ranking so that your page can reach a wider audience. Some strategies include link building to increase your site’s authority and credibility.
Analysis and Report
At Leading Solution, we will also provide our clients with a detailed report of our work done. The report will provide summarised analysis of the results achieved, along with data and figures.
On-page optimisation involves work done on your business page itself. We will help you to see which parts of your website can be further optimised. This includes improving the text on your site to include relevant terms, as well as to do internal linking.
Off-page SEO refers to strategies that are implemented outside of your business’ website. This is done in addition to on-page SEO optimisation to boost your website’s ranking so that your page can reach a wider audience. Some strategies include link building to increase your site’s authority and credibility.
Local SEO is specific process of optimisation by catering to geographical factors. This is relevant for many brick-and-mortar businesses. Local SEO strategies include managing and gathering online reviews, creating a business listing and optimising your website for location-specific keywords.
Technical SEO involves the optimisation of the website infrastructure. This may include structured data mapping, sitemaps, robos.txt files and many site elements that affect the website’s loading speed.
- A digital marketing expert will be equipped with the analytical skills and experience to speed up the optimisation process. Each industry has a different set of target audience and suitable strategy that goes hand in hand with it.
- Experienced digital marketing companies will be able to understand the customers needs and wants to get their attention in the most effective way possible.
There are many factors involved, such as Ranking, Monthly Traffic, Competition, Keyword choice, Conversation Rates.
Is your website optimised for the keyword that people are searching for? Are you optimised for keywords with high search volumes and a high return rate?
For example, if you are an interior design firm in Singapore optimising for “Home Redesign”, then it is a bad idea as the local searches contain higher search volumes in the form of “Home Renovation” instead.
To avoid such mistakes, we committed to researching and providing SEO services that will help boost your comparative advantage and relevance in the online digital space.