Analysing your current SEO results

1. Current SEO Analysis

What's Included
    Add a header to begin generating the table of contents

    1.1.  Company Analysis

    Firstly, we’ll evaluate your current state of SEO before we do our research and suggesting any keywords further.

    Our marketing questionnaire consists of 20 questions, planned to uncover more about your marketing philospohphy, plans and what are your next goals. The questions include:

    • Have you gotten any SEOs to do the work for you in the past? How has the result been?
    • Are there currently having any outsourced team/agency/employee handling your SEO now?
    • When you first started, how did you get first get customers? How do you get customers now?
    • How does your industry competitors typically do marketing? What marketing works in the industry?
    • For digital marketing, what have you done in the past? Why do you want to use digital marketing now?
      • What potential do you see?
      • What is the goal? Branding or just pure leads?
      • Where do you see yourself in 1,3,5 years from now (in terms of digital marketing)?
    • What is the average lifetime value of each customer with you - i.e. how much revenue will they spend with you should they convert to become your customer, based on historical sales data?
    • What is the conversion rate from website traffic or contact form, based on historical sales data?
    • What is your firm’s Unique Selling Proposition? (USP)
    • In the past, how did you generate/create any digital assets (such as blogs, articles posted elsewhere)?
    • Do you have an outsourced team/agency/employee generating digital assets such as blogs (educational content, white papers, guides etc) currently?
    • What kind of digital assets do you want to create with us?
      • Educational
      • Cost guides
      • Tips/Savings/Life-hacks
      • DIYs
      • General

    1.2. Keyword Research & Analysis

    1.2.1. Uncover the different kinds of SEO keywords

    First, letting us understand what your target keywords are helpful to do the first round of research. By checking in the keyword variants available, we can then decide if these should be our target keywords.

    For example, "home movers" can be our initial SEO keyword.

    Example of an initial SEO keyword

    Upon a deeper dive, targeting "movers singapore" may be a better fit, as suggested by the parent keyword group.

    Another example is that, for example, “house movers” seems to be a good fit and a good keyword to target as well, and you may want to include “house movers” in your keyword research.

    We will suggest many variants for you as well so as to maximise your SEO performance. For example, we can see other groups of “movers” keywords that has a high volume. “Office movers” and “piano movers” can serve as good add-ons to your SEO keywords.

    Example of an alternative SEO keyword research

    1.2.2. Finding more long-tail keywords

    Next, we will also research on the long-tail keywords and their variants to incorporate into your content.

    We’ll let you know which keywords has the most volume, but also which words are the lowest hanging fruit and can represent ROI for you so you can start earning first. Using these long-tail keywords can add up to a significant traffic for your online traffic and could represent a lucrative source of leads.

    Read also: How Long Tail Keywords Can Skyrocket Your Organic Traffic?

    1.2.3. Incorporating useful, quality FAQs into your content

    We will also share the frequently searched questions that potential customers may use for information gathering.

    For example, adding these questions in our blogs or pages can help further boost your SEO by appearing in featured snippers in Google.

    Incoporating FAQs also help Google understand your content matches searchers’ intent, making them evaluate your content as higher quality.

    The more relevant content you have that best answer the searchers’ queries, the better your content is going to rank.

    Example of a list of SEO questions that can be added

    FAQs

    What happens if I do not know my keywords?

    Here is where our expertise comes into play. We will fire up our keyword research tool and show you many other keywords that are related to what you have in mind.

    For example, instead of just “movers singapore”, we will explore other related SEO keywords such as “home movers singapore”, “office movers” and “movers”.

    Here is where we can best strategise on what keywords to target, or plan to rework the SEO architecture of your website to include more keywords.

    What if these SEO keywords don’t fit my business?

    Many of our suggestions, though useful during planning, may not fit your business. For example, if you are a business targeting high-end products or services, you may not want “cheap” or “budget” related keywords.

    In such situations, we will usually take two paths - first one is to target your keyword regardless or add in a variety of long-tail variants, or find out how your closest competitors are ranking.

    What if i need more keyword inspirations?

    Using the SEO keyword research tool, we will be able find other keyword variants being used.

    For example, instead of just movers, other groups of keywords such as “moving company” or “relocation” that are also relevant and similar can be uncovered with our detailed keyword research.

    The next step shows how we uncover more keywords for you.

    1.3. Competitor Research & Analysis

    1.3.1. Who are your top competitors?

    Firstly, we will ask you for similar competitors in your target market. They can be your long-time competitor, or are competitors purely strong in SEO.

    We research on the best-performing pages of your competitors. When it comes to finding out what are the exact keywords giving your competitors their SEO edge in Singapore, this research gives us clear answers.

    For example, through the research above, we find out the top pages of this platform in Singapore includes local moving, best maid agencies and pest control.

    Example of a list of SEO competitors
    Example of a list of SEO competitors

    1.3.2. Uncovering More Competitors & Their Statistics

    Opening up these competitors, we can see a few critical statistics about their SEO:

    • Backlinks
    • Domains
    • Organic traffic
    • Organic keywords
    • SEO traffic value
    • Google ads
    SEO statistics of competitor - vimbox

    1.3.3. Finding Out Their Best-Performing Pages and keywords (and revenue generators)

    Diving another step deeper, we can uncover their top ranking pages.

    Top pages results 5 FEB 2020
    Top results for "movers singapore"

    Taking another step further, we can view their best-performing keywords as well.

    This step helps to unravel their best revenue generating SEO keywords, in turn allowing us to prioritise which keywords to optimise in our own campaigns.

    movers-top-keywords

    1.3.4. Looking At Overseas Competitors For More Ideas

    Our research is not limited to only your local market. Depending on your goals and scope, we can help uncover more keywords using overseas competitors as well.

    This is especially useful when you are doing international SEO, where searchers from other countries could be using keywords of a different spelling or entirely different keywords altogether.

    FAQ

    What if I have no idea who my SEO competitors are?

    If you have no idea on which competitors are the best in SEO in your field, we will be able to uncover sites that have the most similar SEO keywords and structure as your site currently.

    Alternatively, we can look at the top competitors based on search results, and take a look at their competitors as well.

    If I’m expanding overseas or want more keywords used by searchers from another country, is there a way for me to uncover more information?

    Our research is not only limited to local – we can find more competitors overseas as well. Understanding their link-building strategies and the keywords they use help us uncover more options for you, especially if you are looking for global SEO efforts.

    What else can I uncover about my competitors if we do SEO with you?

    We provide a comprehensive competitive research, such as:

    • How they have been getting their backlinks (is it PR feature? Or spamming low-quality links? Or links being built by other agencies?
    • Their top SEO pages (and likely the main revenue-generator)
    • Their top SEO keywords (and likely the main revenue-generator)
    • Estimated traffic and value (Google Ads cost equivalent) per month
    • Traffic from each country