How We Rank You On The First Page of Search Engines
Our SEO Methodology
1. Research - Keywords
1.1. Uncover the different kinds of SEO keywords
First, letting us understand what your target keywords are helpful to do the first round of research. By checking in the keyword variants available, we can then decide if these should be our target keywords.
For example, "home movers" can be our initial SEO keyword.
Upon a deeper dive, targeting "movers singapore" may be a better fit, as suggested by the parent keyword group.
Another example is that, for example, “house movers” seems to be a good fit and a good keyword to target as well, and you may want to include “house movers” in your keyword research.
We will suggest many variants for you as well so as to maximise your SEO performance. For example, we can see other groups of “movers” keywords that has a high volume. “Office movers” and “piano movers” can serve as good add-ons to your SEO keywords.
1.2. Finding long-tail keywords
Next, we will also research on the long-tail keywords and their variants to incorporate into your content.
We’ll let you know which keywords has the most volume, but also which words are the lowest hanging fruit and can represent ROI for you so you can start earning first. Using these long-tail keywords can add up to a significant traffic for your online traffic and could represent a lucrative source of leads.
Read also: How Long Tail Keywords Can Skyrocket Your Organic Traffic?
1.3. Incorporating FAQs into your content
We will also share the frequently searched questions that potential customers may use for information gathering.
For example, adding these questions in our blogs or pages can help further boost your SEO by appearing in featured snippers in Google.
Incoporating FAQs also help Google understand your content matches searchers’ intent, making them evaluate your content as higher quality.
The more relevant content you have that best answer the searchers’ queries, the better your content is going to rank.
What happens if I do not know my keywords?
Here is where our experise comes into play. We will fire up our keyword research tool and show you many other related keywords to what you have in mind.
For example, instead of just “movers singapore”, we will explore other related SEO keywords such as “home movers singapore”, “office movers” and “movers”.
Here is where we can best strategise on what keywords to target, or plan to rework the SEO architecture of your website to include more keywords.
What if these SEO keywords don’t fit my business?
Many of our suggestions, though useful during planning, may not fit your business. For example, if you are a business targeting high-end products or services, you may not want “cheap” or “budget” related keywords.
In such situations, we will usually take two paths - first one is to target your keyword regardless or add in a variety of long-tail variants, or find out how your closest competitors are ranking.
What if i need more keyword inspirations?
Using the SEO keyword research tool, we will be able find other keyword variants being used.
For example, instead of just movers, other groups of keywords such as “moving company” or “relocation” that are also relevant and similar can be uncovered with our detailed keyword research.
The next step shows how we uncover more keywords for you.
2. Research - SEO Competitors
2.1. Who are your top competitors?
Firstly, we will ask you for similar competitors in your target market. They can be your long-time competitor, or are competitors purely strong in SEO.
We research on the best-performing pages of your competitors. When it comes to finding out what are the exact keywords giving your competitors their SEO edge in Singapore, this research gives us clear answers.
For example, through the research above, we find out the top pages of this platform in Singapore includes local moving, best maid agencies and pest control.
What if I have no idea who my SEO competitors are?
If you have no idea on which competitors are the best in SEO in your field, we will be able to uncover sites that have the most similar SEO keywords and structure as your site currently.
Opening up these competitors, we can see a few critical statistics about their SEO:
- Backlinks
- Domains
- Organic traffic
- Organic keywords
- SEO traffic value
- Google ads
Diving another step deeper, we can uncover their top ranking pages.
3. Architecture
We’ll create an architecture so you can be clear as to focus which pages for which keywords. This is important as it prevents keyword cannibalism, and search engines have a strong direction to rank the keywords on your target page.
3.1. Every page has only one focus keyword group
Understanding that Google’s entire business model focuses on showing customers the one thing they are looking for when it comes to SEO can yield you great results.
If they are looking for a particular topic, having the page talk about totally unrelated stuff will only bring down your SEO quality score. Here is where we will work with you to best shoe Google what each page focus keywords are, and to ensure the highest quality content on that page.
4. On-page SEO
4.1. Understanding Google - Search Intent
Perhpas the most important thing is to understand what the customers who are searching wants.
Are they looking to buy a particular product or service? Are they looking for a consultation? Or do they simple want to read up more on this topic?
Understanding SEO search intent has helped us serve more relevant information to users and thus help the overall quality score, user engagement metrics and conversion rates.
Read also: Master Intent-Driven Keyword Research Strategies in 2024
4.2. Implementing the right on-page SEO
Raed also: Top On-Page SEO Ranking Factors to Optimize for Better Search Results
5. Technical SEO
Read also: How to Elevate Image SEO with Alt Text Optimization?
Read also: Internal Linking Strategy Guide for SEO Success in 2024
6. Off-page SEO
Read also: Key Off-Page SEO Strategies to Elevate Your Game in 2024 and Beyond
Read also: 9 White Hat Link-Building Techniques That Still Work in 2024
4. Content Planning
Our content aren’t created out of thin air. We’ll suggest topics and content that are highly relevant to what you want to rank, and write topics that your potential readers will want to read. Plus, we research on common searched questions so you can rank highly when potential leads look for such questions as well.
Crafting Content That Ranks, Engages, and Converts.
How We Write Your SEO Content to Guarantee Ranking.
5. Valuable, Useful Content
Our content are well research and customised according to local queries and information. When it comes to ranking locally, this can be exceptionally useful as it is geo-targeted and Google loves ranking unique content. If you have a portfolio of pictures or video to showcase, we’ll work with you to include them in your content.
Read also: Cornerstone Content Strategy: Boost Your SEO and Content Marketing Success
Read also: The Role of Content Marketing in SEO Strategies
Read also: Types of Content Marketing You Can Use For Your Business in Singapore
6. Quality Checks
Content that are plagiarised, spun or majority AI-written are greatly frowned upon by Google. We use more than 5 tools to ensure the copy you have is unique, high-quality.