How we conduct technical SEO for your campaign
3. Technical SEO
3.1. SEO Architecture
This is the most important aspect of your technical SEO. We’ll create an architecture so you can be clear as to focus which pages for which keywords. This is important as it prevents keyword cannibalism, and search engines have a strong direction to rank the keywords on your target page.
3.1.1. Every page has only one focus keyword group
Understanding that Google’s entire business model focuses on showing customers the one thing they are looking for when it comes to SEO can yield you great results.
If they are looking for a particular topic, having the page talk about totally unrelated stuff will only bring down your SEO quality score. Here is where we will work with you to best shoe Google what each page focus keywords are, and to ensure the highest quality content on that page.
3.1.2. SEO Hierarchy
Letting Google understand which pages are the most important will also help with effective linking. Search engines places more “SEO value” on pages which are high up in hierarchy or are linked to high-value pages.
By ensuring our most important pages are high up in the hierarchy or in critical areas such as the homepage, our pages have a much higher chance of ranking.
3.2. Website Site Audit - Overall Health
Fully knowing the errors in your website helps a lot in ranking. Are there a lot of broken links in your website? Are there pages with missing alt texts? Are there tons of redirects or slow loading pages?
We’ll work with you to reduce these errors, typically:
- 301s, 302s
- 404s and broken links
- Slow loading speed
- Missing meta titles, descriptions, headers
- Missing alt texts
3.3. Optimised Internal linking
Your strongest pages must be optimsed well using internal linking as well.
3.3.1. Optimised anchor texts
We’ll work with you to internal link with optimised anchors texts. They will be a mixture of keyword variations to prevent over-optimisation.
3.3.2. Most important pages are linked most often
Google determines your most important pages by how frequently your pages are being linked from. Getting more internal links to your pages will give the right signal to Google in helping you get your most important pages to rank.
Read also: Internal Linking Strategy Guide for SEO Success in 2024
3.4. Loading Speed – Mobile and Desktop
3.5. Other Technical Set-ups
3.5.1. Mobile optimisation
3.5.2. SSL Security Set-Up (SSL)
3.5.3. Creation & Updating XML sitemap
3.5.4. Robotx.txt creation and update
3.5.5. Google Analytics and Google
Search Control Set- up
3.5.6. Schema Mark-ups
3.5.7. Unoptimised alt texts
Read also: How to Elevate Image SEO with Alt Text Optimization?