About The Leading Solution

SEO specialists who make AI find you first.

Since 2015, The Leading Solution has been Singapore's trusted boutique SEO partner. We have evolved from ranking keywords into making brands visible across Google, ChatGPT, AI Overviews, and Bing Copilot.

Year founded
+
Years SEO experience
+
Clients served since 2015
%
Long-term repeat clients

Organic visibility · 90 days

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+%
organic sessions

Accreditations

  • Google Partner

  • Meta Business Partner

  • SEMrush Certified Agency

  • IMDA PSG Pre-Approved Vendor

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Yi Jie Law

Founder & SEO Director

NTU Marketing graduate. 10+ years focused exclusively on SEO and AI search in Singapore.

Meet Yi Jie →

Trusted & accredited by

We Are A Certified SEMRush Agency Partner, And An Approved Agency In The Ahrefs SEO Agency Directory.

Who we are

A boutique agency built on real expertise — not templates

The Leading Solution is a boutique digital marketing agency based in Singapore, formally incorporated as Leading Solution Pte. Ltd. (UEN 201531216Z) and founded in 2015 by Yi Jie Law. Over the past decade we have become one of Singapore's most trusted SEO partners for SMEs and startups that want measurable organic growth.

We are not a generalist agency. Our entire practice is focused on search — specifically the shift toward AI-driven search that is redefining how businesses are found online. We help brands become visible not just to Google, but to AI answer systems like Google AI Overviews, ChatGPT, and Bing Copilot.

What makes us different is that we go beyond standard SEO. Most of our long-term clients benefit from additional work — including thorough revamps of their homepage and About pages to strengthen E-E-A-T signals — which helps their site rank higher in traditional search and get cited by AI tools that are increasingly where qualified leads originate.

Our Expertise as SEO Specialists include:

  • SEO: Our core discipline lies in improving organic search visibility through carefully planned and executed SEO strategies.
  • Website: Development We design and build visually engaging, technically sound websites optimised for search performance.
  • Content Marketing: The end goal is to create relevant and quality content that clicks with the right audiences and ensures long-term results.

AI SEOTechnical SEOContent Marketing Local SEOGoogle AdsWeb Development Ecommerce SEOInternational SEO

+
Clients served
Est. Singapore
+
Years SEO
"Every business, every marketing campaign is customised. SEO that works for one industry will not automatically work for another — and we have never believed in applying templates."

Yi Jie Law, Founder & Director

Our people

The specialists behind your results

Our team combines technical depth with creative execution — each specialist focused on the discipline that drives the most impact for your business.

10+

Years SEO

Founder & Director

Yi Jie Law

Yi Jie founded The Leading Solution in 2015 — while still at Nanyang Technological University (NTU), where he graduated with a Bachelor of Business (Marketing). Starting with just a handful of clients and limited contacts, he had one way to grow: deliver actual results. That empirical, evidence-first approach has never changed.

One of the agency's most significant early engagements was co-owning the Homees platform and building its SEO from scratch in the competitive home improvement sector — proving the methodology at scale. Under Yi Jie's leadership the agency has since evolved from traditional keyword-based SEO into intent modelling, entity optimisation, and AI search — positioning clients for visibility in both Google and emerging AI answer systems like ChatGPT and Google AI Overviews.

10+ yrs SEO B.Bus (Marketing), NTU AI SEO Specialist Google Partner 50+ Clients

Full profile & credentials
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Paid Ads Specialist

Adela Lee

Adela leads our Google Ads and paid media strategies, focused on maximising ROI through precise audience targeting, campaign architecture, and bid optimisation. She ensures paid and organic channels work together to deliver qualified leads consistently.

Google AdsSEM / PPC

Aaron-Rodrigues-Optimised-3

Media Specialist

Aaron Rodrigues

Aaron handles media strategy and digital asset production, ensuring visual and multimedia content supports both SEO goals and brand identity. His work strengthens the authority signals that help clients stand out in competitive search landscapes.

Media StrategyDigital Assets

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Content Specialist

Justin Swee

Justin creates SEO-optimised content that ranks and converts — from long-form articles to structured service pages. His writing is grounded in search intent research and E-E-A-T principles, ensuring every piece earns both traffic and trust.

SEO ContentE-E-A-T Writing

Reema

Content Specialist

Reema

Reema specialises in research-backed content production, quality assurance, and topical cluster development — ensuring our clients' content ecosystems are coherent, authoritative, and structured for both human readers and AI comprehension systems.

Content StrategyTopical Authority

SEO Specialists Who Understand The Singapore Market

SEO in Singapore is uniquely competitive. With Google capturing around 93% of the search engine market share in Singapore, most online discovery still begins with search, and a strong organic presence on Google can determine whether a business is found or overlooked. That’s why simple optimisation isn’t enough for businesses in the Lion City.

Our SEO specialists understand these local search behaviours and competitive pressures. From local intent queries to industry-specific solutions, we tailor strategies that reflect real market conditions. We combine insights from local trends and build relevant, realistic, and long-lasting search strategies.

 

Proven track record

Results our clients have achieved

Real traffic. Real leads. Real revenue. From campaigns we have directly managed and measured.

50+

Clients served since 2015~50% still active long-term partners

40,000

Organic visitors / monthHomees · worth ~SGD 25,000/mo

1,000%

Organic traffic increaseKitchenate · Home Improvement

$1M+

Revenue generated via organicAcross all client campaigns

80%

Clients ranking in Google top 10For 2+ keyword clusters

100%

Organic & backlink increaseTechnodigm · B2B Manufacturing

How we work

The principles we hold ourselves to

These are not marketing statements — they are the operating standards every client engagement is measured against.

01

Intent-first, always

Every strategy starts with understanding what your potential customers are genuinely searching for and what they need to see before they trust you. Keywords follow intent — not the other way around.

02

Data over assumptions

Every strategic decision is validated with data from Ahrefs, SEMrush, and Google Search Console. We do not rely on trends, intuition, or what worked for a different client in a different industry.

03

Direct accountability

You work directly with our senior team — not junior account coordinators. Yi Jie is involved in every strategy. If something is not performing, we tell you clearly and fix it with evidence-based adjustments.

04

AI + human intelligence

We use AI to accelerate research, modelling, and optimisation at scale. But every strategic decision is validated by human experts. AI amplifies good judgment — it does not replace it.

05

Transparent reporting

Our reports explain what happened, why it happened, and what we are doing next. No vanity metrics. No cherry-picked numbers. Clear KPIs tied directly to your commercial goals from day one.

06

Long-term architecture

SEO is a compounding asset. We design strategies that build topical authority and entity strength over time — so your organic presence becomes harder for competitors to displace, not easier.

Recognition

Accredited by the industry's leading platforms

Trusted & recognised by

full-moon
Google Partner

Certified expertise in Google Ads and Search marketing

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Meta Business Partner

Recognised for Facebook and Instagram ad excellence

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SEMrush Certified Agency Partner

Featured in SEMrush's verified SEO agency directory

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Ahrefs Approved Agency

Listed in the Ahrefs verified SEO agency directory

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IMDA PSG Pre-Approved Vendor

Pre-approved under Singapore's SMEs Go Digital programme — up to 50% grant funding for clients

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DesignRush & BestLah.sg Listed

Recognised in curated Singapore and global agency directories

Client reviews

What clients say about working with us

All reviews independently verified via Google and Trustindex.

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"Working with The Leading Solution has been an absolute breeze. YJ was incredibly easy to work with — professional, responsive, and genuinely invested in helping us improve our website's performance. They delivered measurable results that made a real difference."

Beatriz Alcala
Verified Google Review
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"YJ from Leading Solution is extremely professional and goes the extra mile for clients. He understands business needs without focusing on hard-selling and believes in providing value and long-term partnership."

K Anna
Verified Google Review
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"As someone not familiar with digital marketing, I appreciated how they made complex concepts understandable. Yijie and his team was incredibly patient and responsive, ensuring all my questions were answered every step of the way. 10/10 would recommend!"

Ng Xin Ying
Verified Google Review

What Can the SEO Specialists at The Leading Solution Do for Your Business?

Getting your business to show up on Google in Singapore is a challenging task, especially when everybody wants those top spots. At The Leading Solution, our team goes beyond standard SEO. We focus on improving search visibility, attracting qualified traffic, and building long-term trust in your brand.

How we usually approach it:

  • We figure out the exact phrases locals use when they're serious about buying or getting in touch.
    We make sure your site is quick to load, mobile-friendly, and easy to navigate.
  • We put together content that feels genuine - stuff that properly helps people with their questions, without rambling or forcing in search terms.
  • Bit by bit, we help you earn respect from other sites through high-quality links, so you start to look like the real authority in your field.
  • We know Singapore's scene inside out - the way people search here, the rivals in your industry, and what customers expect these days.
  • Everything we suggest is built to last, and it's all geared toward bringing you more leads and boosting your brand’s visibility.

Why work with SEO specialists instead of a general digital marketing agency?

SEO specialists improve organic search results by focusing on technical foundations, understanding search intent, and implementing a tailored strategy for each business.

 

Can your team handle multiple SEO campaigns?

Yes. Our team can manage multiple campaigns concurrently by assigning dedicated specialists and maintaining structured workflows for each engagement.

 

Are your experts proficient in YMYL SEO?

Yes. Our professionals have experience working across various YMYL categories, including healthcare and finance, crypto and others, ensuring alignment with Google’s quality and E-E-A-T guidelines at all times.

Ready to grow your organic presence?

Whether you're a startup looking for your first SEO win or an established SME wanting to scale — let's find out exactly where the opportunity is for your business.