Pay-Per-Click (PPC) Services
Pay-per-click (PPC) services is about getting your message in front of your audience in the various platforms. We bring traffic to your website through optimised campaigns. Used in conjunction with Search Engine Marketing (SEO) strategies, your PPC campaign and marketing effort can be much more effective and beneficial in the long-run.
Our PPC campaigns are thoroughly optimised to ensure you have greater cost-savings, target the exact audience to fulfil your business goals. We review your campaign constantly and find ways to further improve its effectiveness.
How PPC Can Help Your Business
Do you recall seeing ads each time you search for something on search engines like Google? Yes! That is one example of what pay per click marketing does. Pay per click marketing can apply to many platforms such as Facebook, and LinkedIn but the most popular one would be on Google’s search engine.
When you engage in search engine advertising, you are bidding for an ad placement on the search engine; you are hoping that your ad will appear instead of your competitors’ when someone makes a search that is related to your business. Bear in mind that you will only pay when a visitor clicks on your ad- this explains the term pay per click!
When you use pay per click services, you are essentially paying to buy visits to your site. It is a known marketing strategy that sounds easy but there are a lot of work that goes on behind a pay per click campaign.
Critical Elements of A PPC Campaign
When you choose to do pay per click marketing, the cost is not fixed but varies accordingly to your audience, type of business and competition from your competitors.
Behind every pay per click campaign, time and effort must be invested into researching and selecting appropriate keywords for your advertising needs.
Another important aspect is to create a pay per click landing page.
This landing page is where users will be directed to in the event where they click on your featured ad. This page should be well designed and optimised so that you increase the conversion rate of your pay per click campaign.
Having good pay per click campaigns can also help you save cost as search engines charge less for clicks when your pay per click campaign is done well. This is why it is important that you know the nitty gritty of pay per click campaigns to get the best profits out of it.
Our team at Leading Solution can help you start your pay per click marketing today!
What's Included For You?
Your PPC campaigns are fully managed by us to ensure you enjoy an automated, 24/7 running campaign to bring traffic to your website continuously. Let us do the working and worrying for you as we utilise our best-performing strategies for you.
High Exposure In A Few Clicks
We continuously analyse results and optimise your campaign to lower your marketing dollar and bring in higher quality leads for your business over time. No more worries about paying for no results - PPC is guaranteed, in the sense, you pay only when there's click on your website.
One headline can sometimes perform 1000% better than another. We continuously do split testing and pick the better result campaign to lower your marketing dollar and bring higher quality leads to your business.
Having an agency that reports to you regularly can ensure that the team is working hard to keep your marketing campaigns in good shape. Having our
Frequently Asked Questions About PPC
Whether you are selling a product or trying to build your brand, pay per click marketing can benefit any type of business.
Pay per click marketing allows you, at the very least, to reach out to users that are actively looking for similar products and services that you offer, helping you to build your brand awareness.
In addition, it is also a relatively cost saving marketing technique. You pay only when there’s a click and you are essentially reaching out to leads and prospects who are actively searching for what you can offer. There is a high chance for a good ROI.
There are several factors that can affect the cost of your pay to click campaign. Firstly, it is dependent on how much you are willing to pay for. This is also known as the bidding amount.
Depending on the result of the bidding auction, you may pay lesser than what you bid for but never more. This is an advantage of PPC as you are able to set your own budget.
The second factor that can affect the price of your pay per click campaign are your target keywords. More popular keywords will cost more due to higher demand. Last but not least, the quality of your ad matters.
For every pay per click campaign, you will be given a quality score for your ad which affects the cost; high-quality ads will generally cost you lesser than low quality ads. For instance, Google
- 1. Your Ad will show up at the top of search results. This helps to build your brand’s presence as users usually do not scroll past the first few pages of every search result.
- The cost is flexible as you can set your own budget and adjust it anytime.
- When you do pay per click marketing, you are reaching out to people at the same time as when they are looking for your services and products. This increases the chances of conversion.
- Whether your objective is to sell or to increase your brand’s awareness, pay per click marketing can help you to achieve these.
Different ad network uses different methods for their ad auctions. However, the general process is that when a user search on a particular search engine like Google, the ad auction is carried out.
Every relevant ad is given a ranking based on several factors such as the bidding price and quality. After which, a cost is calculated using a particular formula depending on the network you are using. Engaging a professional can help you to create better quality ads that can lower your costs and improve your ad ranking.