Wine Supplier in Singapore
Wine Supplier Client
SERVICES / SEO, Content Creation, AI SEO
The Client
An established online wine supplier to businesses and individuals, based here in Singapore. Potential buyers mostly search for wine online by region, grape variety, price and the occasion they're buying for. So we needed to improve rankings for those wine searches as well as for supplier searches.
The Challenge
Selling wine online in Singapore comes with its own challenges. Alcohol is heavily taxed, so buyers compare prices closely and often look for duty-free or better-value options before they buy. The tropical climate makes proper storage a real concern, and many buyers want reassurance about how wine is kept and delivered. Wine is also a smaller, more specialist market than beer or spirits. Its buyers range from restaurants and corporate clients to collectors and casual drinkers, and each group searches differently: by region, grape, price, occasion or gift. To reach them, a supplier needs content that teaches as well as sells, from price guides to storage advice and wine recommendations.
In December 2025, half of the 50 tracked keywords (25) weren't ranking at all. The main commercial term, "wine supplier singapore", is hard to win, with a keyword difficulty of 58–63 in Ahrefs. The site was up against large wine retailers and importers that already held the top spots.
The Growth
Singapore's wine market is worth chasing. It brought in about US$1.41 billion in 2022 and has grown about 4.3% a year since 2017, with a forecast of close to US$2 billion by 2027 (MarketLine via Research and Markets). Singapore makes no wine of its own, so every bottle is imported. In 2025 the country brought in US$848 million of wine and beer, almost two-thirds of it from France (USDA Foreign Agricultural Service). With that much choice on the market, a supplier has to be easy to find when buyers search.
Authority grew quickly. By 25 May, Domain Rating had risen from 24 to 35, and referring domains from 38 to 425. Over the same period, keywords in the top 3 went from 7 to 20, and organic traffic grew from about 500 to about 2K a month in Site Explorer.
By 21 July, organic traffic had risen to 644 a month, with 24 of 50 tracked keywords in the top 10. By 3 August, it reached 861 a month, worth S$2.5K, with 35 of 50 tracked keywords in the top 10. Ahrefs' competitor view shows the new website now ahead of all five tracked competitors for organic traffic.
The Result
| Metric | 10 May 2026 | 28 May 2026 | 11 Jun 2026 |
| Rank Tracker traffic | 97 | 104 | 114 |
| Unranked keywords (of 50) | 8 (25 in Dec '25) | 8 | 7 |
| Keywords in top 20 | — | — | 41 of 50 |
| Average position | 13.9 | 14.3 | 10.4 |
That's a new site going from zero to 861 organic visits a month in about three months, with no paid ads.
Keyword Ranking
Frequently Asked Questions
How long did the SEO process take?
We started tracking this brand-new site about three months ago. Most of the growth happened in the last few weeks. Traffic went up from 644 organic visitors a month (measured on 21 July) to 861 a month (measured on 3 August).
Did you use paid ads in your SEO strategy?
No. For reference, Ahrefs estimates that the traffic would have cost about S$2.5K a month if the client had bought it through paid advertising.
Is it possible for a new website to outrank established cleaning companies?
In this case, yes. A completely new website got ahead of established cleaning companies that had been building articles and links for years. Ahrefs' competitor view showed the new website ahead of all five tracked competitors for organic traffic.
Which searches did the site start ranking for?
Commercial terms that potential buyers use, such as "office cleaning services" and "office cleaning singapore" (both reached #3 on Google), and "carpet cleaning singapore price" (reached #1).
Why do price-related searches matter?
Someone searching for a price is usually close to booking, especially when looking for cleaning services. Ranking for those terms puts your business in front of potential buyers at the moment they're making a decision.
Can this work for other Singapore cleaning service businesses?
It depends on how much new customers in that market rely on Google search to find a provider. Results are hard to predict, but a well-built new site can get good results fairly quickly in a competitive local market.