Office Cleaning in Singapore
Cleaning Services Client
SERVICES / SEO, Content Creation
The Client
Their business is a new office and commercial cleaning company in Singapore. It offers regular office cleaning as well as carpet cleaning and deep cleaning of workplaces. People buying cleaning services for their workplaces generally start with a Google search for terms such as "office cleaning Singapore". The client had recently launched a new website with no organic traffic, and wanted to turn searchers into customers instead of relying on paid advertising.
The Challenge
Established commercial cleaning competitors already held the top positions for the main terms, backed by years of content and internal linking on their large websites. The client's new website had a Domain Rating of 6 and no ranking history. Only 2 of its 50 tracked keywords were in the top 10, and its average position was around 19.
A buyer searching for an office cleaner typically compares several providers and wants to see the services offered, signs of trust, and an estimated price. A new website needs to present all of this and rank high enough to be found. Evidence window: ~May 2026 → 3 Aug 2026.
The Growth
[YJ: what was done. Service pages for office and carpet cleaning, price or guide articles, on-page work, links.]
Rankings for core commercial terms such as "office cleaning services" and "office cleaning singapore" shot up from the 40s to #3. The price-intent search "carpet cleaning singapore price" reached #1, which matters because that's what people search for when they're close to booking.
By 21 July, organic traffic had risen to 644 a month, with 24 of 50 tracked keywords in the top 10. By 3 August, it reached 861 a month, worth S$2.5K, with 35 of 50 tracked keywords in the top 10. Ahrefs' competitor view shows the new website now ahead of all five tracked competitors for organic traffic.
The Result
| Metric | 21 Jul 2026 | 3 Aug 2026 |
| Estimated traffic | — | S$2.5K |
| Domain rating | 6 | 8 |
| Keywords in top 10 | 24 of 50 | 35 of 50 |
| Average position | 10.1 | 8.5 |
That's a new site going from zero to 861 organic visits a month in about three months, with no paid ads.
Keyword Ranking
Frequently Asked Questions
How long did the SEO process take?
We started tracking this brand-new site about three months ago. Most of the growth happened in the last few weeks. Traffic went up from 644 organic visitors a month (measured on 21 July) to 861 a month (measured on 3 August).
Did you use paid ads in your SEO strategy?
No. For reference, Ahrefs estimates that the traffic would have cost about S$2.5K a month if the client had bought it through paid advertising.
Is it possible for a new website to outrank established cleaning companies?
In this case, yes. A completely new website got ahead of established cleaning companies that had been building articles and links for years. Ahrefs' competitor view showed the new website ahead of all five tracked competitors for organic traffic.
Which searches did the site start ranking for?
Commercial terms that potential buyers use, such as "office cleaning services" and "office cleaning singapore" (both reached #3 on Google), and "carpet cleaning singapore price" (reached #1).
Why do price-related searches matter?
Someone searching for a price is usually close to booking, especially when looking for cleaning services. Ranking for those terms puts your business in front of potential buyers at the moment they're making a decision.
Can this work for other Singapore cleaning service businesses?
It depends on how much new customers in that market rely on Google search to find a provider. Results are hard to predict, but a well-built new site can get good results fairly quickly in a competitive local market.