PSG Digital Marketing Grant Singapore

Turn PSG funding into long-term visibility and lead generation

Use PSG funding to implement SEO and digital marketing strategies that drive long-term visibility, leads, and measurable growth — with up to 50% support for eligible Singapore SMEs.

What is PSG Grant in Singapore?

The Productivity Solutions Grant (PSG) was first launched in 2018 to support SMEs in adopting digital solutions and technologies, and to promote innovation and growth.

The funding scheme grants up to 50% funding on supported solutions for Small and Medium Enterprises for a variety of services such as digital marketing packages, software and automation tooling.

When you sign up under the PSG Grant for Digital Marketing with Leading Solutions, you can receive up to 50% of funding support to offset the cost of adopting our SEO solution.

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PSG Digital Marketing Grant: Scope & Coverage

Within the Productivity Solutions Grant (PSG), digital marketing is one of the key categories businesses apply for to improve how they generate demand and visibility online.

Under this category, SMEs must apply for a specific pre-approved solution through an approved vendor.

PSG supports digital marketing solutions such as:

  • Search Engine Optimisation (SEO)
  • Google Ads (Search and Display campaigns)
  • Social media marketing and advertising
  • Content development and optimisation
  • Website analytics and tracking systems

These solutions are delivered through pre-approved vendors under the IMDA SMEs Go Digital programme, where SMEs adopt structured and market-tested digital solutions with clearly defined scope and deliverables.

From April 2023 onwards, eligible businesses can receive up to SGD30,000 in PSG funding per financial year, with the grant cap refreshed annually.

We Partner With

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designrush-logo
ac-vision
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bh-logo
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fiveele
desace
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homees
gate-door-window
kitchenate
lk-brothers
lumiair
Morrison
pest-off
RoH-logo
realvantage
SSS-logo
sgdoors
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swisslogoborder
tan-studio
technodigm-logo
TBT
viamedia
xpress

We generate hundreds of leads every month through branding and marketing strategies for our clients. We have worked with clients from more than a dozen industries and created a customised digital strategy for each client.

Why PSG Matters for SMEs

PSG reduces the upfront cost of implementing digital marketing, allowing SMEs to adopt structured strategies without committing full capital upfront.

This enables businesses to invest in:

  • Long-term search visibility through SEO
  • Lead generation systems that drive consistent enquiries
  • Scalable marketing infrastructure across search and paid channels

More importantly, it allows SMEs to move earlier.

Instead of delaying digital investment due to cost, businesses can begin building visibility while competitors are still evaluating options.

The structural implication is simple:

Early implementation compounds over time — especially in search.

3D illustration of a structured digital marketing system showing SEO, content, and analytics layers connected to a laptop dashboard, representing AI-driven SEO growth for Singapore SMEs
3D diagram of an AI SEO framework showing website, content, analytics, and site structure connected to a central platform, illustrating a structured digital marketing system

Where AI SEO Fits Within PSG

The PSG Digital Marketing Grant does not specify 'AI SEO' as one of the criteria but its core components can still be undertaken to leverage AI in SEO.

This includes:

  • Search Engine Optimisation (SEO)
  • Content development and optimisation
  • Website structure and technical improvements
  • Analytics and performance tracking
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Why AI SEO Matters for PSG-Funded Projects

Most SMEs use PSG to implement digital marketing. A traditional approach focuses on rankings.

An AI SEO approach ensures your content can also be:

Retrieved in response to specific queries

Your content is structured to directly answer what users are searching for, making it easier to surface for relevant questions.

Featured in search summaries

Clear and well-structured content increases the likelihood of being included in featured snippets and summary results on search engines.

Surfaced in AI-generated answers

Content that is organised and contextually clear can be selected and referenced by AI systems when generating answers.

Thanks to AI SEO, your content can be seen beyond regular search results.

Who Is Eligible for the PSG Grant?

To qualify for PSG funding in Singapore, your business must meet the following criteria:

  • Registered and operating in Singapore
  • At least 30% local shareholding (held by Singapore Citizens or PRs)
  • Annual turnover of ≤ S$100 million or ≤ 200 employees
  • The solution must be used within Singapore

Eligibility alone does not guarantee approval. Businesses must also ensure:

  • The selected solution is relevant to business needs
  • The scope is clearly defined before submission
  • Required documents are prepared accurately

For full requirements, refer to the official PSG checklist.

3D illustration of a PSG grant eligibility checklist showing requirements like Singapore business registration, 30 percent local shareholding, and SME size limits with growth chart

How To Apply for PSG Marketing Grant

The application process for your PSG grant passes through the Business Grants Portal (BGP) and follows a structured sequence.

01

Identify your business needs

Decide on what solution you want to go after — SEO, Google Ads, content marketing or other.

02

Select a pre-approved vendor

Select an approved vendor for your PSG application. Make sure they’re tied to your specific solution.

03

Request a quotation

The quotation should clearly define scope, deliverables, and total project cost.

04

Submit your application via the Business Grants Portal (BGP)

Applications are submitted through the official system using CorpPass.

05

Wait for approval

Approval typically takes 4 to 6 weeks, depending on completeness.

06

Execute the project after approval

Work should only begin once approval is granted.

07

Submit claims upon completion

Work should only begin once approval is granted.

3D illustration of fragmented data transforming into a structured SEO workflow with content, analytics, and website structure panels connected in a system
Our SEO Methodology
SEO strategist analysing content structure and search challenges before applying SEO copywriting services to improve clarity and performance.

Where Working With The Right PSG-Approved Vendor Matters

Hiring a PSG-approved vendor is a relatively straightforward process, but the vast majority of delays and rejections occur during project scoping rather than at the application stage. This includes:

  • Poorly defined deliverables
  • Misalignment with PSG-approved solution categories
  • Incomplete or unclear quotations

This is why structuring the project correctly before submission is critical.

How The Leading Solution Supports Your Application

We support digital marketing projects of all sizes and help PSG-supported SMEs to create their project from scratch.
This includes:

  • Defining a clear, approvable scope
  • Aligning deliverables with PSG requirements
  • Ensuring your application is properly prepared before submission

We will help you save time and increase your chances of approval. Most importantly, we will ensure your application generates real results.

Get PSG Application Support
3D illustration of a structured PSG application process showing approval-ready checklist, scope definition, documentation, and deliverables leading to approval

What You Receive As A PSG-Supported SEO Project

This is not just a list of SEO tasks. This is a new way to showcase your business in search results and in AI-powered mapping and business directories. It organizes your business in a framework that improves how your business is found and selected by customers.

Search Intent Alignment

Content is organised to match how customers search for your products and services.

On-Page and Technical Optimisation

We’ve optimised the website to be clear and to be crawlable for search engines.

Content Development and Structuring

Content is designed to be natural and human, but also ready-on-demand for search and AI-powered interactions.

Authority and Link Development

Links added to relevant sites to give your website credibility and visibility on competitive search terms.

Internal Linking and Site Structure

The site appears to be very well organised and shows all the relevant relationships between individual web pages.

Performance Tracking and Reporting

We track not only your ranking but also your visibility, traffic, leads and sales.

Our PSG Grant SEO Package Pricing in Singapore

As a listed vendor under the marketing sector of PSG, we are transparent about our SEO packages and deliverables. Feel free to find out the list here. We also offer e-commerce SEO services for online web stores.

Sttandard

hot-air-balloon

SEO & Content Marketing Package

$1500/month

  • No set-up fees
  • Up to 30 keywords (3-5 pages)
  • Minimum 10% of keywords in top 10 (page 1)
  • Quality back-links monthly
  • 1 x 1000 words blog/month
View Standard Package

Supercharge

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SEO & Content Marketing Package

$2500/month

  • No set-up fees
  • Up to 50 keywords (5-8 pages)
  • Minimum 10% of keywords in top 10 (page 1)
  • Quality back-links x2 monthly
  • 2 x 1200 to 1500 words blogs/month
View Supercharge Package

Up to 50% PSG Funding for Structured SEO & Digital Marketing

SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of Digital Marketing Services, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

Our Case Studies

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Home Renovation Platform

Homees.co

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daily traffic
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traffic value per month
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keywords in Google (AHRefs)
new users in the first 12 months
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Interior Design Company

Swiss Interior

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daily traffic
$
traffic value per month
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keywords in Google (AHRefs)
new users in the first 12 months
More portfolio

Start Your PSG Digital Marketing Project With The Leading Solution

If you are looking to obtain public sector funds from PSG to support your digital marketing activities, you will need to determine the most appropriate scope of a project from the outset.

  • What gets approved
  • What gets funded
  • What results you achieve

We can help you structure this properly before submission.

Talk to Us
3D illustration showing PSG approval criteria with checklist of scope, deliverables, and compliance requirements leading to approval

Frequently Asked Questions About PSG Grant in Singapore

Productivity Solutions Grant (PSG)

What is the PSG grant for POS system?

A point of sale (POS) system allows businesses to increase productivity within their organizations as it allows them to manage their staff, finances, and sales. It helps them keep track of inventory, to streamline their operations for better efficiency, and to reduce costs. The PSG grant for a POS system offers up to 50% funding for eligible SMEs to get cutting edge technology solutions from approved POS solution vendors.

What is the grant cap for PSG?

Can I apply for PSG with any vendor in the market?

What is the validity period for PSG support?

How long does it take to receive approval for PSG funding?

How to apply and submit PSG claims?