Accurate as of July 2026. Grant support levels and scheme structures are subject to change by Enterprise Singapore; it’s important to verify current terms on the Business Grants Portal before applying.
For most SME marketing spend, the answer is PSG. If you’re working with an agency for SEO, a website build, or social media management, PSG is the faster, simpler route, and it covers up to 50% of your cost. EDG is a different instrument for a different job.
The Short Answer
PSG funds the adoption of a defined solution from a pre-approved vendor. EDG funds a strategic project that builds a capability your business didn’t have before.
If you can point at a service package with fixed deliverables and a price, that’s PSG territory; if you’re commissioning a consultant to rethink how your brand goes to market, that’s EDG.
PSG Vs EDG
| PSG | EDG | |
| What it funds | Pre-approved, pre-scoped solutions from listed vendors: digital marketing packages, SEO, web development, CRM, e-commerce | Bespoke consultancy-led projects under Core Capabilities, Innovation & Productivity, or Market Access — including Strategic Brand and Marketing Development |
| Support level | Up to 50% of qualifying costs | Up to 50% for SMEs, up to 30% for non-SMEs |
| Cap | S$30,000 per company per financial year (ending 31 March) | No fixed cap; assessed against group revenue and project scope |
| Approval time | Roughly 4 to 6 weeks | Roughly 8 to 12 weeks |
| Effort required | Quotation from a listed vendor, ACRA profile, online submission | Written project proposal with outcomes and milestones, usually a certified consultant, plus a commitment to worker outcomes |
| Best for | SMEs buying a defined marketing service now. | Companies running a strategic transformation over 6 to 12 months |
When PSG Is The Right Call
This is the common case, and it’s worth saying plainly: if you’re an SME about to sign an SEO retainer, commission a website, or hand social media to an agency, PSG is almost certainly your grant.
The digital marketing category sits on the pre-approved list under the SMEs Go Digital programme, and it covers SEO, content marketing, digital advertising management, marketing automation, and website development packages. You qualify if your business is registered and operating in Singapore, has at least 30% local shareholding, and has group annual turnover of S$100 million or below, or fewer than 200 employees.
Two conditions catch people out. First, the vendor must be on the pre-approved list for that solution category. You can’t pick any agency and claim PSG afterwards. Second, retrospective applications aren’t supported at all, which means you must submit before you pay anything, including a deposit. Sign the invoice first, and the funding is gone.
PSG is paid as a reimbursement, so you’ll pay the vendor and claim back after deployment. Budget for the full amount upfront.
When EDG Actually Wins
EDG earns its extra effort in a narrower set of cases.
The clearest is brand repositioning. If you’re not buying marketing execution but rebuilding what the brand stands for — positioning, architecture, messaging framework, identity system — that falls under Strategic Brand and Marketing Development in the Core Capabilities pillar, and it’s exactly what EDG was designed for.
The second is overseas market entry, where the work involves adapting your proposition for a market you don’t currently sell into. Note that pure overseas promotion and market set-up costs often fit MRA better, which now supports up to 70% for SMEs.
The third is genuine capability building, where the point is that your team can do something afterwards that it couldn’t before. EDG requires you to commit to worker outcomes as part of qualifying, meaning wage increases, job creation, job redesign, or training. That requirement is the clearest signal of what the grant is for.
EDG funds the strategic and design process, not production or media spend. Your Google Ads budget isn’t claimable under either grant.
Can You Use Both?
Yes, for different scopes, and this is more common than most businesses realise.
A company might run an EDG-funded brand repositioning project, then use PSG separately for the SEO retainer that takes the new positioning to market. Those are two distinct scopes with two distinct sets of deliverables, and both can be funded.
What you can’t do is claim the same cost twice. If a line item sits inside an approved EDG project, it can’t also be claimed under PSG. The practical approach is to scope the strategic work and the ongoing execution as genuinely separate engagements from the start, with separate quotations, rather than trying to split one invoice after the fact.
PSG or EDG? Decide in 60 Seconds
The following questions can help you decide which one you should choose based on your needs.
Are you buying a defined service package with fixed deliverables and a quoted price?
If the vendor is on the pre-approved list, apply for PSG.
Are you commissioning a consultant to build a strategy or capability over several months, with measurable business outcomes at the end?
Apply for EDG.
Is the project specifically about entering an overseas market?
Look at MRA before either.
Is it advertising spend, media buying, or production cost with no strategy or solution attached?
Neither grant covers it.
Still unsure?
Ask what you’ll own at the end. A working system points to PSG. A new capability points to EDG.
One Thing To Check Before You Apply
An important consideration to keep in mind is that Enterprise Singapore announced at Budget 2026 that there will be a consolidation of PSG, EDG and MRA into one scheme called EDGE. It will be launched in the second half of 2026. So, then support will be activity-based rather than requiring you to pick a grant first, with funding of up to S$100,000 a year and eligibility extended beyond SMEs.
Until EDGE launches, all three existing grants remain fully open through the Business Grants Portal, and approved projects will be honoured on their existing terms. Enterprise Singapore’s guidance is that there’s no reason to defer a viable application. But an exact launch date hasn’t been published, so check the Business Grants Portal before you submit.
Getting Started
If you’ve read this far and landed on PSG, the next step is confirming your agency is a pre-approved vendor and that the scope you want matches a listed solution.
Leading Solution is a pre-approved PSG vendor for digital marketing. Our SEO and digital marketing packages are listed with defined deliverables and transparent pricing, so you can see exactly what’s claimable before you apply.
Check your PSG eligibility and view our packages →
FAQs
Can I use PSG for an SEO retainer?
Yes, provided the agency is a pre-approved PSG vendor for digital marketing, and the scope matches their listed solution. Support is up to 50% of qualifying costs.
What’s the maximum I can claim under PSG?
S$30,000 per company per financial year, running to 31 March. The cap is company-level, not per application, so multiple solutions draw from the same annual pool.
Does EDG have a funding cap?
No fixed cap. Applications are assessed on group revenue, group employment size, project scope, and whether the company is financially able to complete the project.
Can a startup apply for EDG?
Generally not. EDG expects an established business with the financial capacity to deliver a multi-month project. Early-stage companies are usually directed to Startup SG instead.
How long does approval take?
PSG typically runs about four to six weeks. EDG usually takes eight to twelve weeks because each project is assessed individually.
Can I apply after I’ve already paid the vendor?
No. Retrospective applications aren’t supported under PSG, and that includes deposits. Submit your application before any payment is made.
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