About Our Team: The SEO Specialists Behind The Leading Solution

Leading Solution

The Leading Solution is a premier digital marketing agency based in Singapore. Our team of SEO specialists has developed over a decade of solid experience in search engine optimisation, website development, and content marketing.

Since our establishment in 2015, we’ve become one of the trusted digital marketing partners for SMEs and startups. Our Singapore SEO specialists go beyond generic optimisation packages, delivering result-oriented campaigns that drive online visibility that converts and long-term business growth.

There’s a reason our services are boutique. We focus on measurable performance, sustainable strategies, and personalised solutions suitable for all businesses.

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SEO

Accreditations

We Are A Certified SEMRush Agency Partner, And An Approved Agency In The Ahrefs SEO Agency Directory.

What Makes Our SEO Specialists Stand Out

Our SEO specialists have a job that goes way beyond regular optimisation. Over 200,000 people worldwide list SEO-related roles on professional networks. This statistic shows how search engine optimisation has evolved into a specialised discipline.

At The Leading Solution, we understand it takes more than generic experience to stand out. We don’t just treat optimisation as one task among many; we maintain a dedicated team with skills at each stage of the process who collaborate to deliver solutions tailored to Singapore’s search behaviours and local competition. 

Our experts focus on search intent, technical soundness, content relevance, and authority-building strategies that reflect the search landscape. 

Our Google Business Profile

Our Team

Our team is our greatest asset. We combine technical expertise with creative thinking to develop and execute strategies that drive real results.

Our Portfolio
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Yi Jie Law

Founder

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Adela Lee

Paid Ads Specialist

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Aaron Rodrigues

Media Specialist

Reema

Reema

Content Specialist

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Justin Swee

Content Specialist

Our Expertise as SEO Specialists

The Leading Solution has a team of professionals committed to meeting clients’ expectations. We have the necessary skills to devise thoughtful and effective digital campaigns that can help propel businesses ahead.

Our core areas of focus include:

  • SEO: Our core discipline lies in improving organic search visibility through carefully planned and executed SEO strategies.
  • Website: Development We design and build visually engaging, technically sound websites optimised for search performance.
  • Content Marketing: The end goal is to create relevant and quality content that clicks with the right audiences and ensures long-term results.
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How Our SEO Specialists Measure Success

We believe SEO success should be clear, transparent, and meaningful. The SEO professionals at The Leading Solution use different indicators to measure performance: 

  • Organic visibility
  • Keyword movement
  • Traffic quality
  • Long-term commercial impact

This data-driven approach allows us to provide honest recommendations and set realistic expectations - everything that’s needed to support our clients’ success.

A Marketing Partner, Above & Beyond

When clients work with us, they are not just engaging a service provider - they are gaining a long-term marketing partner.

Our SEO specialists frequently support clients beyond standard marketing execution, including:

  • Strategic planning and growth consultation
  • Website and mobile optimisation
  • Site speed and performance improvements
  • Technical SEO fixes and on-site troubleshooting
  • Coding and implementation support
  • Website maintenance and structural clean-up
  • Backlink audits and disavow work
  • Cross-channel alignment to support SEO outcomes
Our Marketing Methodology
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Our Commitment

Showing full commitment is the first step to success, and adapting to the latest rules of the digital world plays a critical role in this. That’s why we constantly adapt and stay up to date with the latest tech and search engine algorithm updates.

The Leading Solution has a long track record of managing campaigns. In each project, we provide honest, research-backed advice - even when it means recommending against certain tactics. If something does not benefit your business, we will be direct and honest.

  • Tailored strategies for every business
  • Proven methodology and research-backed insights
  • Clear communication and transparent reporting
  • Ongoing monitoring and optimisation
  • Accountability and long-term focus
Our Google Business Profile

SEO Specialists Who Understand The Singapore Market

SEO in Singapore is uniquely competitive. With Google capturing around 93% of the search engine market share in Singapore, most online discovery still begins with search, and a strong organic presence on Google can determine whether a business is found or overlooked. That’s why simple optimisation isn’t enough for businesses in the Lion City.

Our SEO specialists understand these local search behaviours and competitive pressures. From local intent queries to industry-specific solutions, we tailor strategies that reflect real market conditions. We combine insights from local trends and build relevant, realistic, and long-lasting search strategies.

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What Can the SEO Specialists at The Leading Solution Do for Your Business?

Getting your business to show up on Google in Singapore is a challenging task, especially when everybody wants those top spots. At The Leading Solution, our team goes beyond standard SEO. We focus on improving search visibility, attracting qualified traffic, and building long-term trust in your brand.

How we usually approach it:

  • We figure out the exact phrases locals use when they're serious about buying or getting in touch.
  • We make sure your site is quick to load, mobile-friendly, and easy to navigate.
  • We put together content that feels genuine - stuff that properly helps people with their questions, without rambling or forcing in search terms.
  • Bit by bit, we help you earn respect from other sites through high-quality links, so you start to look like the real authority in your field.

We know Singapore's scene inside out - the way people search here, the rivals in your industry, and what customers expect these days. Everything we suggest is built to last, and it's all geared toward bringing you more leads and boosting your brand’s visibility.

The Founder

Yi Jie is the founder and leading SEO expert of Leading Solution. He has more than 10 years of experience in the field and has been managing his team of SEO specialists since 2015. His primary goal is to turn digital goals into measurable success by forming long-lasting relationships through personalised campaigns.

Yi Jie’s primary merits in search engine optimisation include forming strategic frameworks, adhering to quality standards, and a client-first philosophy applied across the agency today.

Learn more about Yi Jie here
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What Can the SEO Specialists at The Leading Solution Do for Your Business?

Why work with SEO specialists instead of a general digital marketing agency?

SEO specialists improve organic search results by focusing on technical foundations, understanding search intent, and implementing a tailored strategy for each business.

Can your team handle multiple SEO campaigns?

Are your experts proficient in YMYL SEO?

Ready to Elevate Your Business? Let’s Make It Happen

The team behind The Leading Solution has one goal in mind and that’s to break the paradigm of the standard marketing agency. We strive to be more than that and partner with our clients to unlock their online potential through clarity, expertise, and measurable SEO performance.

A startup or an established business, our SEO specialists bring experience, care, and proven expertise to every engagement. Let’s explore how we can solidify your search visibility and support your growth in 2026 and beyond.

Get in Touch Now

Call: +65 8198 2483

Email: hello@theleadingsolution.com

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