About Yi Jie

Your SEO Consultant and SEO Expert in Singapore

Expert SEO Consultant in Singapore

I’m Yi Jie, founder of The Leading Solution and the leading SEO consultant at the agency. I have over 10 years of hands-on experience in SEO consultancy in Singapore. Beyond the standard list of services, I approach each project with a one-of-a-kind strategy to extract maximum organic visibility and sustainable growth. The key is to always rely on practical and data-driven decisions that resonate with each client’s needs and goals.

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Accreditations

We Are A Certified SEMRush Agency Partner, And An Approved Agency In The Ahrefs SEO Agency Directory.

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Meet Yi Jie Law

Your SEO Consultant and Digital Marketing Ally in Singapore

Yi Jie is the director of Leading Solution, a company that specialises in digital marketing and SEO services in Singapore. With a strong background in SEO and online marketing, Yi Jie has been instrumental in helping small and medium enterprises (SMEs) achieve remarkable growth through tailored digital strategies.

Yi Jie holds a marketing degree from Nanyang Technological University(NTU) of Singapore, and has 9 years of experience in the digital marketing industry. Being solely focused on digital marketing and SEO allows him to understand and witness the impacts from search engine algorithm changes over the years, allowing him to stay ahead of other generic marketing companies.

What I Do - SEO Consultancy Services

My work as an SEO consultant goes beyond rankings alone. It’s more of a mix of consistency, relentless work ethic and active communication with businesses. The end goal is to try and help businesses understand why their website optimisation is underperforming, what needs to change, and how to execute improvements efficiently.

SEO Strategy & Consultancy

The first step to success in website optimisation is choosing the right direction, prioritisation, and expert oversight. This often supports or complements broader SEO services where execution is required alongside strategy.

Technical SEO & Website Audits

Marking even a tiny progress requires proper preparation. An SEO audit helps identify and target the most critical fixes in the site, including things like architecture, crawlability, and indexation, among other metrics.

Keyword Research & Content Direction

I map search intent to real business goals, identifying keyword opportunities that drive traffic and conversions, and then aligning content structure accordingly.

Local SEO for Singapore Businesses

The local digital landscape is a constant battle for visibility and securing a top spot in the rankings requires a deeper understanding of search intent. In my case, I help SMEs and businesses capture local intent that converts into actual purchases.

AI-Enhanced SEO for Scalable Growth

To help SMEs scale cost-effectively, I incorporate AI SEO services to support tasks such as:

  • keyword gap and opportunity analysis
  • content optimisation at scale
  • performance trend detection
  • competitive monitoring
  • rapid iteration based on data signals
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Why Work With a Boutique SEO Consultant

Unlike large agencies, The Leading Solution operates as a boutique consultancy. That means:

  • You work directly with me, not junior account managers
  • Strategies are built around your business, not templates
  • Decisions are faster, communication is clearer
  • SEO is aligned to users first, not just algorithms

This approach is particularly effective for startups, SMEs, and growing businesses that need focus, flexibility, and accountability — not layers of agency overhead.

Outcome-Driven SEO Results

My consultancy work is grounded in measurable outcomes, not promises.

Across different projects and industries, SEO strategies I’ve led have delivered results such as:

  • ~40,000 organic visitors per month for an e-commerce platform — equivalent to over SGD 25,000/month in media value
  • ~9,500 monthly organic visitors for a design-led brand through sustained SEO optimisation
  • ~1,000% increase in organic traffic and 50% growth in keyword rankings for a home-improvement business
  • ~2,600 organic visitors per month for a traditional retail brand entering digital search

You can explore more examples of real client work in our SEO portfolio, covering e-commerce, professional services, healthcare, and home-services businesses.

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My Approach to SEO Consultancy

My methodology balances structure with adaptability. SEO works best when strategy and execution evolve together, guided by established search quality guidelines and real user behaviour rather than shortcuts or one-off tactics.

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Frequently Asked Questions about SEO Consultancy in Singapore

What does an SEO consultant in Singapore do?

An SEO consultant does a check-up on all website metrics - from gap analysis to content structure and technical health. After the audit, the specialist devises a personalised strategy aimed at improving organic visibility, rankings, high-quality traffic, all localised for Singapore’s digital landscape.

How is SEO consultancy different from an SEO agency?

How long does SEO take to show results?

Can AI really improve SEO results?

Do you work with small businesses and startups?

How long does an SEO analysis Singapore take?

Why This Matters for Businesses and Startups

SEO is not just a marketing channel — it’s a long-term growth asset.

Working with a dedicated SEO consultant gives businesses:

  • strategies tailored to their customers and buying journeys
  • optimisation based on real user behaviour, not just generic work templates
  • sustainable visibility without permanent reliance on paid ads

Partnering with The Leading Solution means personalised solution - SEO that adapts as the business grows and, ultimately, helps every startup and SME establish a unique brand identity.

MAC laptop showing SEO metrics

Frequently Asked Questions about SEO Consultancy in Singapore

What does an SEO consultant in Singapore do?

An SEO consultant does a check-up on all website metrics - from gap analysis to content structure and technical health. After the audit, the specialist devises a personalised strategy aimed at improving organic visibility, rankings, high-quality traffic, all localised for Singapore’s digital landscape.

How is SEO consultancy different from an SEO agency?

How long does SEO take to show results?

Can AI really improve SEO results?

Do you work with small businesses and startups?

How long does an SEO analysis Singapore take?

Working With Me

High-quality optimisation requires dedication and a personalised approach that wouldn’t be possible without my team of SEO experts. They help me streamline every process and focus on what’s important - delivering tangible results that convert.

If you’d like to discuss how SEO consultancy could support your business goals, feel free to get in touch to arrange a consultation.

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