When we first met with the client, they were primarily relying only on referrals. Being this long in the industry, the client has a reputation and can just rely on word-of-mouth to grow its brand. However, they are looking for more online channels such as social media and email marketing, and they began to dabble in a bit of these marketing just recently.

They lacked the know-how in SEO marketing, and though they tried and have moderate success, they were years behind their competitors, including decades-old brands. They engaged us to help them compete with established competitors and to rank well in the trees and flower industry.

After reviewing their website and business, we suggested to primarily target flower related keywords, since they have been long established to be a plant-supplier in Singapore, which they are already doing well in search engines.