How to Leverage Instagram Reels for Brand in Singapore?

In today’s digital era, storytelling has become a powerful marketing strategy for many brands, allowing them to connect with their potential audience on a deeper level. 

With the release of Instagram Reels in August 2020, it’s now the most popular feature of Instagram. It has also been a powerful tool for digital marketing in a dynamic market like Singapore. 

Creating short and informative videos has been able to capture the attention of many people. Instagram Reels have also been a great way to reach potential clients and give them the right information through video. 

In a country like Singapore, where the number of social media users is rising, Instagram Reels allows businesses to tell stories about their brands and products through reels. If you have heard about Instagram Reels Singapore getting so popular among businesses, then it is true.

Let’s get deeper on how to leverage Instagram Reels for brand storytelling and its importance in digital marketing in Singapore.

What is Instagram Reel and its Significance for Digital Marketing in Singapore?

Instagram Reels are short and engaging videos similar to TikTok. They can be between 15-60 seconds long and feature music and other effects.

Instagram Reels can be highly engaging and capture users’ attention more effectively than other images and videos. They provide a fast and entertaining way for brands to connect with their target audience and drive engagement. They also have the potential to reach other audiences and lure them to be their customers. Even if a person is not following your brand on Instagram, they can see your content through the Explore tab of Instagram.  

Due to Singapore’s highly competitive market, Instagram Reels also encourages creativity in content production. Brands can create a brand personality by creating authentic yet creative short videos.

Often, Instagram Reels capitalize on trends, challenges, hashtags, and so on to let the brand stay relevant and make their audience participate in such trends and challenges. Hence, by getting into the current trend, businesses in Singapore can increase their visibility and engagement on this platform.

Instagram reel downloads are also increasing due to their short and informative way of engaging with the audience.

Besides, Instagram Reels also have several Call-to-Action (CTA) buttons, such as like, share, and comment. Marketing your service and connecting with people who might be interested in it can bring a lot of people to your website. Thus, using Instagram reels is one of the trending marketing strategies that digital marketing companies in Singapore are using.

How to Leverage Instagram Reels for Brand Storytelling?

To leverage Instagram reels for your brand storytelling, consider the following strategies:

• Share Meaningful and Valuable Information

Creating creative and engaging reels that align the content with your brand values and resonate with your target audience. But at the same time, always be authentic. You can provide tips and strategies through your reels that can add value to users in their daily lives.

Your content should add value to your audience’s lives. As you grow your account, you can build authenticity among your audience. So, one key strategy for using Instagram Reels for brand storytelling is to share meaningful and valuable information with your audience. 

• Include Educational Features

Another effective way to leverage Instagram Reels for brand storytelling is to add educational features to your content. You can use Reels to showcase how your products work, share knowledge related to them, provide tricks and tips, and so on. Meanwhile, you can also share quick tutorials. 

• Use for Product Release

Another great way to engage with your audience is to create excitement through Reels about the upcoming release of your product. You can grab users’ attention by creatively showing your latest offering or upcoming features. This can help bring more people to your website and increase your brand’s sales. 

• Give Your Audience the Peak of Behind the Scenes

People get excited to know how things work. And you can take advantage of that by adding the behind-the-scenes of your reel-making process. It helps you connect with your viewers more deeply. You can introduce your team members, involve them in some quick challenges, highlight team meetings, breaks, extra activities, etc. 

How to Create Instagram Reels?

We believe that you have an Instagram business page for your brand or business. If not, you can easily sign up with Instagram to create an account. It’s completely free, and it helps you connect with your audience. 

By default, the account you create is personal. So, convert it into a business account through Edit Profile >> Switch to Professional Account. Now, continue by selecting your business category and other settings. 

Make sure that the account clearly reflects your business name and provides a proper description, contact details, website link, and more. 

Once you’ve done this, follow the steps below to create a reel. It takes less than 10 minutes to create the reel. 

Step 1: Plan your Content 

You should have a proper plan for the content before you start creating the reel. It’s similar to how you plan content for blogs. 

Firstly, you can create reels in different categories, like information, entertainment, inspiration, and so on. So, choose the categories in which you would like to produce the reels. Next, clearly define your brand story, mission, vision, and unique points. It should be authentic and resonate with your target audience.

It would be best if you also understand your audience’s preferences, behaviors, and interests. This will help you personalize the content and reach those who are genuinely interested in your brand. 

Similarly, arrange the required equipment to write the script for your content and other necessary equipment, such as tripods, phones, gimbals, and so on. Meanwhile, you might need to hire content creators, video editors, scriptwriters, etc. Hence, plan accordingly before you start creating the reel. 

Step 2: Research About the Trends

Catching the trend is a must to reach many viewers on Instagram, especially those that involve music or dialogue. To leverage Instagram reels for your brand storytelling, you should stay updated with the latest content formats, topics, and themes that resonate with your target audience. 

The best way to stay updated is to explore the platform as much as possible. Many of the digital marketing companies in Singapore are using Instagram reels to foster their businesses. So, start by exploring the Instagram Explore Page to discover trending content and accounts that are your competitors. Also, pay attention to the types of reels that are becoming popular among your target audience.

Similarly, follow your niche’s industry experts, influencers, and brands to study their formats, styles, and strategies. 

Step 3: Create, Edit, and Post the Reel

First, log into your Instagram business account. Then, press [+] and go to Reel. 

If you have a video ready to post, you can choose from the gallery of your phone. Otherwise, click on Camera, Drafts, or Templates. Through Camera, you can create a new reel. Drafts save the video for later. Similarly, from Templates, you can choose pre-built templates by other creators. 

Next, click on the Camera, which will open the default editor. From here, you can film the reel. The left sidebar has various options, such as Music, Filters, Challenges, Duration of the Reel, Speed, Layout, and Timer. You can set them according to your preference.  

Now, start to capture the video by holding the circular button on the screen until you finish filming the reel. As soon as the video is ready, you can edit it. Now, click on Next and edit the video as you prefer. Once you finish editing, click on Done and then Next. If you are not satisfied with the reel, you can discard it. Meanwhile, you can also save it to your phone by pressing Save or adding it to the Drafts. 

If you’re satisfied with everything, hit the Share button, and you’re done. 

Step 4: Track the Performance of the Instagram reel

Creating a reel and posting it on Instagram is not the only thing you need to do. You should also track the performance of the reel and improve on the basis of it.

To do so, go to the Reels tab on your profile and select the reel for which you want to view the metric. Now, on the lower right side, tap on “…” icon. Next, click on View Insights, and you’re good to go.

From here, you’ll be able to see the number of likes, comments, saves, shares, and follow-ups that your reel has received.

You can also see other engagement metrics, such as accounts reached, plays, initial plays, replays, watch time, average watch time, and so on. On the basis of these data, you can draw the information and improve it further. Thus, Instagram reels are one of the best and trending ways to reach your brand audience. 

Conclusion

With that, we have come to the end of the article. We are confident that you can now utilize Instagram reels to make amazing reels related to your brands and entertain your audience with ample of informative content. 

Instagram Reels in Singapore has been a social media strategy for businesses to enhance their digital marketing efforts. It helps them connect with their audience and drive business growth. By leveraging the wide possibilities of Instagram Reels, you can also step into the world of Instagram reels in Singapore, catch the trends, and maximize your impact on your target audience.

And yes, if you’re unsure about starting Instagram reels on your own, you can hire other content creators and assign them the task. Many of the SEO agencies in Singapore have content creators that can work for your business. While they offer separate SEO packages based on their services.

That’s all we have to say about Instagram reels for digital marketing. You can also visit our blog page for more such articles.

Transform your online presence with Leading Solution, a trusted name in digital marketing and website design and development in Singapore. Our professional SEO services, including SEO for local businesses and SEO for e-commerce, are tailored to drive traffic, enhance visibility, and maximize conversions. Partner with us to elevate your brand through expert affordable website design and a results-driven digital marketing strategy. Start your journey to online success now!

FAQs

What’s the difference between Instagram Reels and regular video content?

Instagram reels have a maximum duration of 60 seconds, while regular video content can be longer than that. Also, reels are short features of music and other effects, while regular video can be in any format. Also, reels have a dedicated section to make them more discoverable, while other videos can appear under the IGTV section. 

Can Instagram Reel help increase the brand’s visibility among the audience?

Yes, Instagram Reel can help increase the brand’s visibility among its audience. It can be found through the Explore tab, which has CTA buttons so people can share it with friends. 

What’s the ideal length for an Instagram reel?

The ideal length for an Instagram Reel is up to 60 seconds. That’s because you can create concise and engaging content that effectively captures the audience’s attention. 

Can you pay to promote reels on Instagram?

Yes, you can pay to promote reels on Instagram through an advertising platform. Meanwhile, you can collaborate with influencers to promote your brands through reels. This can help to reach other potential audiences through influencers. 

How do you get 100K views on reels?

There is no definitive guide to reach your target views on reels. However, the best way to reach 100K views on reels is to be authentic, informative, and useful, and at the same time, entertaining.