Why Most Online Stores Struggle (and How We Fix That)
If your competitors are showing higher in Google search results, it doesn’t mean that they are necessarily better; their products just rank higher. Most eCommerce businesses hit the same roadblocks:
- Duplicate product descriptions copied across hundreds of SKUs.
- Messy navigation that leaves customers — and Google’s crawlers — confused.
- Thin content that doesn’t answer buyer questions.
- Slow, clunky checkout flows that lose sales.
Generic SEO won’t solve these problems. You need eCommerce SEO in such a situation, which is a different game — and that’s where we come in. We help you cut through the noise, so your products appear exactly when your buyers are searching for them.
Accreditations
We Are A Certified SEMRush Agency Partner, And An Approved Agency In The Ahrefs SEO Agency Directory.
An optimised website boosts conversion rates and KPI.
Start a new website with us or optimise your current e-commerce site.
Why eCommerce SEO Matters for Your Business
Think of SEO as your 24/7 salesperson.
- 90% of shopping journeys in Singapore start on Google. If you’re not there, you’re losing customers to competitors.
- Paid ads vanish the moment you stop spending. SEO, on the other hand, compounds over time.
- Every optimised product page becomes a self-sustaining lead generator, working around the clock.
With the right eCommerce SEO strategy, your store doesn’t just get more traffic; it attracts buyers with strong intent, people who are ready to click “Add to Cart.”
The results? Lower ad spend, higher sales, and long-term growth.
Our Proven eCommerce SEO Process
We don’t do cookie-cutter SEO. Our process is built around the challenges unique to eCommerce, which include:
- SEO Audit & Site Health
- Fix crawl issues, duplicate content, broken links, and technical roadblocks.
- Keyword & Competitor Research
- Discover the search terms your ideal customers use.
- Identify competitor gaps to capture untapped demand.
- On-Page Optimisation
- Rewrite titles, meta descriptions, and product copy for both Google and conversion.
- Add product schema for prices, stock availability, and reviews.
- Site Architecture Optimisation
- Build a logical category structure.
- Improve faceted navigation so users and search engines can find products faster.
- Technical SEO
- Improve site speed, mobile responsiveness, Core Web Vitals, and secure checkout signals.
- Content Marketing for eCommerce
- Create buying guides, how-to articles, and product FAQs that answer customer questions and rank for long-tail keywords.
- Link Building & Authority Growth
- Build clean, relevant backlinks from credible sources — no spam, no shortcuts.
- Conversion Optimisation
- Align SEO with UX so visitors turn into paying customers, not just traffic numbers.
Platforms We Use
Why Choose Leading Solution for eCommerce SEO in Singapore?
We’re not just another SEO agency. We’re a PSG-approved digital marketing vendor in Singapore — which means you can get up to 50% funding support for eligible eCommerce SEO projects.
So what makes us different from other digital marketing agencies?
- Singapore-focused expertise → We understand the local search landscape and how to position your products against Lazada, Shopee, and global competitors.
- No AI-written fluff → Every page, product description, and article is crafted by professional writers. We blend human creativity with SEO insights to ensure quality and long-term ranking stability.
- Proven track record → We’ve helped local brands dominate search results and scale online revenue.
Quick Wins from Our Clients:
- 🚀 100% increase in organic sales within 6 months.
- 🏆 Page 1 rankings for competitive keywords like “HDB kitchen design Singapore.”
- 💡 Reduced ad spend by 40% thanks to organic traffic replacing paid clicks.
Guide Users to the Right Places with Shopify Marketing
Each website is unique in its own way. We invest our efforts into understanding your website and company, looking for areas within your online store for optimisation, such as:
- Site Structure
- Content Marketing
- Backlinks
- Website Ranking Factors
- Industry-specific keywords
After finding out your company’s flagship services and/or products, we use our research to narrow down and find out more about the main competitors in your industry. Enjoy a customised and precise strategy, unique to your company, and targeted at your intended audience.
Shopify is one of the most common e-commerce platforms for online stores, and for good reasons. Shopify sites have been shown to consistently rank high on search engine result pages, making it a very competitive space to survive in.
Our detailed e-commerce optimisation reports will provide you with an update and indication of how your campaign and website is progressing. We will also suggest apps and features to help capture better sales numbers. Talk to a professional e-commerce SEO agency today. With the PSG Marketing Grant, you can help you save up to 50% of your digital marketing costs.
Grow Your Online Store with WooCommerce SEO
Having an online ecommerce website with WooCommerce means that your online revenue is directly proportionate to your organic traffic. Hence, a boost in organic traffic could help propel and your company forward and have an incredible impact of businesses of any sales volume and size.
WooCommerce remain popular and competitive as a platform for business websites due to its incorporation into the WordPress digital infrastructure. The platform offers a huge variety of plugins and features to help ecommerce stores set up their digital business.
However, having too many options can also be a problem.
This is why, as your digital financial consultant, we are also equipped with the knowledge and experience to proactively suggest which works best for your website and company.
Enjoy Better Sales with SEO for Magento
Generating online sales with Magento is directly linked to your sales numbers and profit margin. Having strong keyword standings for your website will also translate to a strategic advantage in your line of work.
Imagine, if you were a furniture store, and people were to google for ‘Comfortable and cheap sofas’, and your page was to appear as the first few results.
How much more traffic would that mean to you and your company?
Speaking of which, since when have you last arrived on the second page of Google search results?
Google experiences more than 60,000 searches per second. Out of these searches, less than 10% make it to the second page of the search results. This means that majority of the users will have found what they want, and where to purchase it, from the first page of Google.
Capturing a small percentage of that crowd would mean a huge increase of sales and organic traffic for any website. And we aim to do just that for you, by bringing your above the ranking ladder, and into this profitable digital space.
Ready to Rank Higher and Sell More?
Your products deserve better than page 5 of Google. With eCommerce SEO in Singapore, you can reach more customers, increase conversions, and build a business that grows beyond ad spend.
Our team is our greatest asset. We combine technical expertise with creative innovation to develop and execute strategies that drive real business outcomes.
Yijie, Founder
SEO Lead
Aaron, Media Specialist
SEO Content Strategiest
Justin, Content Specialist
SEO Content Support
Reema, Content Specialist
SEO Chief Editor
About The Author And Director
Yi Jie Law is the visionary founder and director of Leading Solution Pte Ltd, a boutique digital marketing agency based in Singapore. Yi Jie holds a Bachelors in Business (Marketing) degree from Nanyang Technological University (NTU) of Singapore, and has 9 years of experience in the digital marketing industry since 2015.
With a deep passion for digital marketing and a keen eye for innovation, Yi Jie has built a reputable agency that specialises in SEO, Google Ads, website development, and content marketing. Under Yi Jie's leadership, Leading Solution Pte Ltd has grown into a trusted partner for businesses seeking to improve their digital footprint.
Under Yi Jie's direction, Leading Solution Pte Ltd has achieved numerous milestones, including:
- SEO Success: Helping multiple clients achieve top rankings on search engine results pages (SERPs), leading to increased organic traffic and higher conversion rates.
- Innovative Campaigns: Developing and executing successful digital marketing campaigns that align with clients' business objectives and deliver tangible results.
- Industry Recognition: Being recognised as a top digital marketing agency in Singapore, known for its expertise, reliability, and excellence in service delivery.
Our Process For Effective And Data-Driven Digital Marketing
At Leading Solution Pte Ltd, we believe that every business is unique and requires a tailored approach to digital marketing. Our customised strategies are designed to align with your specific business goals and needs, ensuring that every campaign we execute delivers maximum impact and return on investment (ROI).
- Understanding Your Business: Understanding your current campaigns and performance.
- Building New Marketing Channels: Building new marketing channels to diversify your reach and ensure that each channel is optimised for success.
- Maximizing ROI Through Analytics: Maximising ROI through data-driven analytics and continuous optimisation.
How We Execute Marketing Strategies
At Leading Solution Pte Ltd, we believe that every business is unique and requires a tailored approach to digital marketing. Our methodology for digital marketing involves the following steps:
- Comprehensive Analysis that includes reviewing existing campaigns, understanding business goals, and identifying challenges and finding solutions to overcome them.
- Tailored Strategy Development that involves in-depth market research, identifying the most effective digital channels, and defining clear, measurable objectives to track the success of your campaigns
- Building New Marketing Channels that include Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, content marketing, and social media marketing.
- Implementation and Execution of on-page and off-page SEO, Ad campaign setup, content creation, and website development.
- Continuous Monitoring and Optimisation that involves using advanced analytics tools to track the performance of your campaigns and measure key metrics making data-driven decisions to optimise your campaigns and improve ROI.
- Maximising ROI through efficient budget management, regularly refining strategies based on performance data and market changes, and delivering tangible results that contribute to your business growth and success.
More Resources To Jumpstart Your Business
FAQs About eCommerce SEO
eCommerce SEO is the process of optimising online stores so that product and category pages rank higher on search engines, driving more qualified traffic and sales.
Most businesses see improvements within 3–6 months, with steady growth as optimisation continues over time.
eCommerce SEO is different from regular SEO because it focuses on optimising large product catalogues, fixing duplicate content, improving site structure, and using product schema to showcase prices, reviews, and availability — challenges unique to online stores that go beyond standard website SEO.
Yes, it is possible. While you may not outrank marketplaces for very broad terms, you can dominate niche, high-intent keywords where buyers prefer purchasing directly from brands.
eCommerce SEO packages in Singapore usually range from SGD $1,000 to $3,000 per month, depending on the number of keywords, site size, and competitiveness of your niche.
eCommerce SEO typically includes site audits, keyword research, on-page optimisation, technical fixes, content creation, and link building tailored for online stores.
Google Ads bring instant traffic but stop once the budget ends, while eCommerce SEO builds long-term organic visibility that keeps generating sales even after the work is done.
Yes. By optimising product pages, improving navigation, and adding structured data, SEO can increase both traffic and conversion rates by making it easier for buyers to complete a purchase.
Yes. Even small eCommerce businesses can rank for niche, high-intent keywords that attract buyers who are ready to purchase, helping them compete against larger marketplaces.
Yes. With the right keyword targeting, multilingual SEO, and international domain strategy, eCommerce SEO can help your store reach buyers beyond Singapore.
When done correctly, yes. At Leading Solution, we use white-hat SEO strategies that build sustainable rankings without risking Google penalties.
Call Us Today
Talk to us and discuss how we can grow your e-commerce business in Singapore.