Social Media Services
Appear Across Multiple Social Media Platforms
Let our professional social media specialist handle your social media accounts – Facebook, Twitter, Pinterest, LinkedIn, Google plus and many more.
We provide constant monitoring of feedback from social media, automation of your social media marketing and constant improvement in ROI for you.
Social Media Platforms We're On
Youtube
Accreditations
We Are A Certified SEMRush Agency Partner, And An Approved Agency In The Ahrefs SEO Agency Directory.
Our Media Campaigns
Why Is Social Media Marketing Ideal?
Gain Massive Attention
Did you know that more than half the world uses social media today? To keep up with this trend, more and more companies are moving their businesses online.
With a huge database of users on platforms like Facebook, you will be able to get the most value out of your money from Social Media Marketing.
Singaporeans are on social media for an average of 2 hours and 8 minutes per day. Let your company. be heard and talked about.
With Singapore's high social media penetration rate, each company needs to have a social media account for its online presence to be felt.
Social media accounts also allow companies to gain direct feedback and engage more with the local community.
No geographical restrictions, no logistical barriers. Connect with anyone, anywhere.
Reach your target demographic and specific audiences: Social Media Marketing has a ton of marketing tools that lets your narrow down your target demographic via filters.
Every Marketing Dollar Is Put To Use
Pay now and see the results tomorrow. The outreach of Social Media Marketing is almost immediate, and most of it works on a pay-per-click system.
Ads Can be Published in A Very Short Time
Publish ads immediately. Modify and make changes to your ad titles and content headers with immediate precision and effect too.
Generate Leads and Sales using Data-Driven Strategies
Use social media tools such as insights to gain more knowledge of your customer base.
Trackable KPI
Gather data from audience research to improve. Monitor metrics and improvements to further modify your strategy.
Increase Web Traffic to boost Conversation Rates and URL Clicks
Attract customers to your Social Media pages to redirect them to your website. Introduce your services/products to turn audiences into customers.
Strong Brand Recognition
Consumers want to buy brands they recognise and trust. Hence, brand recognition is one of the most essential assets that a company can obtain. Thankfully, in the realm of Social Media, brand building is made easy and effective.
Customer Service, Public Relation
With Social Media, you can get your brand in front of more people. It gets your viewers to look and think about your brand or product, even when they are not actively searching for it.
Increase User Retention
Connect with your audience through social listening to understand what is important to them. Be ahead and identify trends that your target audience follows.
Build Customer Loyalty
Build your company’s brand and trust among your customers. Attract returning customers who are happy with your service or product.
53% of customers who follow your business are likely to be loyal to your brand and your brand alone. Customers like to feel that they are a part of something bigger. Include them in your journey to grow and your milestones across the years. Host celebrations in the form of giveaways or contests to commemorate such milestones.
Booster your Online Community Engagement.
An effective social media marketing strategy can generate conversation and even trendy topics about your brand, products or your partnering companies. Host open-ended questions and interact with your audience members.
Fans can have genuine, unfiltered conversations about the product, facilitated by comments, likes and shares. This is an effective channel for direct feedback.
Push the human element of Social Media and let your customers feel your brand’s personality.
Out brand Your Competitors Through Social Media Marketing
In the midst of staying active on social media, you will also stand to gain more insights about your competitors and their pages.
Knowing what works and does not work for them is helpful and valuable information as it can serve as a guide for you to plan and implement your campaigns.
Social media has grown to become an essential tool for any business with an increasing number of social media users all over the world. Some of the benefits include:
- Grow your brand: Social media marketing will make it easy to spread the word about your products and mission, increasing awareness about your brand and boosting your leads and sales as a result.
- Increase your traffic: Using social media and linking it to your website will increase your traffic tremendously.
- Promote your products and services: Let digital word of mouth carry your product’s reputation and advertising.
Standing More With Our Social Media Marketing Service
High-Quality Postings
Our articles are written by our team of professional writers to captivate and educate your target audience. Constant creation of cohesive content builds trust and authority and strengthens relationships with your clients.
Together with our team of designers, your social media page, carefully designed with engaging graphics, definitely stands a much higher chance of people following and liking your page.
Multi-Platform
Our social media marketing campaigns are spread across multiple platforms to attain the highest success.
With many lead generation platforms and more places to establish your authority, customers will come in from many different funnels and your ranking in search engines will improve with greater online visibility.
Business Page Optimisation
The articles generated for your social media campaign are search engine optimised with your desired keywords & description. Articles linked to your main website will improve its ranks in search engines, thus enabling the establishment of authority in your field.
Fuss-Free
Spending too much time on your marketing plans? Now, your marketing campaign will be fully automated and 100% turnkey by our team of social media experts. You can now enjoy higher conversion rates, greater lead generation, and higher authority while focusing on building your core business.
Community Engagement
Our social media managers are on standby mode to react to your followers’ responses and requests. We make an effort to understand your business and social media profiles well to build rapport and ensure strong and fast communication with your followers.
Monthly Reporting
We commit to measuring every metric in the social media marketing campaign of your company and test for the best response, so as to increase conversion rates, bring in more prospects, increase the quality of prospects and ultimately bring exponential growth and success to your company.
Propel Your Business Forward with A Well-Managed Facebook Page
Facebook is a staple must-use platform for many businesses with over 2.45 billion monthly regular users. Having a page can allow you to build a community with your customer base with a wide variety of tools and a huge inventory of leads and prospects. Business owners benefit greatly from optimising their Facebook page and engaging in Facebook Ads to garner attention.
Enjoy catapulting specifically targeted ads to your intended audience members. A well-managed business page brings opportunities to communicate directly with your regular customers and interested prospects. This goldmine of opportunities is yours to rake. Ideal placements, prompt updates, and regular content are all utilised to ensure maximum return on your investment in us.
Demographics
Target users based on their personal characteristics that fit into your customer profile. Segregate your target audience based on gender, age, location, language, and interest.
Location-Based
We focus on your target market within a particular country or area. Pair your efforts with Local SEO for the best marketing results.
Behaviour-Based
Limit your budget to people with a certain set of actions or behaviours on Facebook, such as video-watching or marketplace shopping. Get the most out of your marketing by targeting a specific audience.
Types of Facebook Advertising
- Facebook ads
- Facebook organic posts
Our Services
Interactive display ads, Eye-catching optimised images, Video ads, Event promotions, Direct-response marketing, Creative lead generation campaigns
Attract the Attention of Thousands with Eye-Catching Colour-Optimised Content on Instagram
Our Services
Captivating stories, Colour-optimised images to attract attention, Carousels to show multiple contents, IG TV and videos
A picture tells a thousand words.
Instagram offers a range of inbuilt marketing features and sophisticated analytical tools. Promoting your brand in aesthetic and effective way is easier than ever, making Instagram an undeniable powerhouse in the digital marketing realm.
With a thriving network of influencers and giveaway contests, Instagram had normalised the practice of brand following into a culture and game. With a diversified range of ad styles, your growth is limited only by your marketing strategy’s creativity.
We offer cost-effective, budget-friendly, tailored strategies for businesses looking to make a breakthrough in the digital world.
You can be on IGTV and Instagram stories to connect with your audiences or wait for leads and interest to brew online when hosting giveaway campaigns.
Images
Images capture attention. Keep things interesting with our optimised images and visually appealing content that can help decorate your main feed.
We chose specific images with unique colour codes to match your brand identity. Our team of experienced designers will help create graphics that best suit your brand and business.
Learn to tell your story with our uniquely created colourful images. We showcase many different types of content to bring your content and brand to the spotlight with our specially curated infographics and content.
Videos
Videos attract attention like no others. Create motions and sound that can capture your audience’s attention and build your brand with carefully crafted videos.
Stories
Stories help with conversions. Place your ad directly to your targeted audience with a full-screen story advertisement and prompt engagements with every ad.
Carousels
A picture tells a thousand words but one is never enough. Use Instagram’s carousel of images strategically and optimally.
Highlights
Immortalise your best moments and showcase your best products/services on your profile with Instagram’s highlights reel.
Bookmark
Instagram, while usually classified as a social networking site, shares many similarities with Pinterest as a social bookmarking site. Instead of having pages and friends as the connecting factor, bookmarking sites focus more on content like a resource.
They have a ‘tag’ feature to classify images and videos, making it easier for viewers to save and return later. Content on sites like these tends to be more informative and aesthetic, rewarding accounts with superb photography and editing skills.
Explore
Position your product and page on the Explore tab, where users usually head over to discover random and interesting new pages to follow.
Types of Instagram Advertising
- Instagram ads
- Instagram organic posts
Our Team
Our team is our greatest asset. We combine technical expertise with creative innovation to develop and execute strategies that drive real business outcomes.
Yijie
Founder
Aaron
Media Specialist
Justin
Content Specialist
Reema
Content Specialist
About The Author And Director
Yi Jie Law is the visionary founder and director of Leading Solution Pte Ltd, a boutique digital marketing agency based in Singapore. Yi Jie holds a Bachelors in Business (Marketing) degree from Nanyang Technological University (NTU) of Singapore, and has 9 years of experience in the digital marketing industry since 2015.
With a deep passion for digital marketing and a keen eye for innovation, Yi Jie has built a reputable agency that specialises in SEO, Google Ads, website development, and content marketing. Under Yi Jie's leadership, Leading Solution Pte Ltd has grown into a trusted partner for businesses seeking to improve their digital footprint.
Under Yi Jie's direction, Leading Solution Pte Ltd has achieved numerous milestones, including:
- SEO Success: Helping multiple clients achieve top rankings on search engine results pages (SERPs), leading to increased organic traffic and higher conversion rates.
- Innovative Campaigns: Developing and executing successful digital marketing campaigns that align with clients' business objectives and deliver tangible results.
- Industry Recognition: Being recognised as a top digital marketing agency in Singapore, known for its expertise, reliability, and excellence in service delivery.
Our Process For Effective And Data-Driven Digital Marketing
At Leading Solution Pte Ltd, we believe that every business is unique and requires a tailored approach to digital marketing. Our customised strategies are designed to align with your specific business goals and needs, ensuring that every campaign we execute delivers maximum impact and return on investment (ROI).
- Understanding Your Business: Understanding your current campaigns and performance.
- Building New Marketing Channels: Building new marketing channels to diversify your reach and ensure that each channel is optimised for success.
- Maximizing ROI Through Analytics: Maximising ROI through data-driven analytics and continuous optimisation.
How We Execute Marketing Strategies
At Leading Solution Pte Ltd, we believe that every business is unique and requires a tailored approach to digital marketing. Our methodology for digital marketing involves the following steps:
- Comprehensive Analysis that includes reviewing existing campaigns, understanding business goals, and identifying challenges and finding solutions to overcome them.
- Tailored Strategy Development that involves in-depth market research, identifying the most effective digital channels, and defining clear, measurable objectives to track the success of your campaigns.
- Building New Marketing Channels that include Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, content marketing, and social media marketing.
- Implementation and Execution of on-page and off-page SEO, Ad campaign setup, content creation, and website development.
- Continuous Monitoring and Optimisation that involves using advanced analytics tools to track the performance of your campaigns and measure key metrics making data-driven decisions to optimise your campaigns and improve ROI.
- Maximising ROI through efficient budget management, regularly refining strategies based on performance data and market changes, and delivering tangible results that contribute to your business growth and success.
Direct-Response Marketing with YouTube Advertising
YouTube is the largest video-sharing site in the world and is also the second-largest search engine. “How-to” videos have the added benefit of being YouTube algorithm friendly and can circulate across the platform to end up in the viewer’s Recommended Videos section.
Market to your customers in the most cost-effective way possible with push advertisements to capture your audience’s attention within a span of five seconds. Content series and video episodes with a call-to-action can help promote your products with huge potential that many business owners often neglect.
The goal of YouTube marketing should be to direct users to your other social channels by gathering interest and providing information to your viewers. Featured videos can help explain your products/services and company better.
Embark on creative lead-generation campaigns as we share our experience and ideas with you. Leading Solution aims to be your one-stop shop for any video advertising needs or wants
FAQ About Social Media Services in Singapore
Platforms like these allow companies to connect with brands directly, obtaining direct feedback through measurable numbers, such as shares, likes, and comments. Through these channels, you can also keep track of the general public trends and possible issues your prospective customers might face.
Learn more about the PSG Marketing Grant and find out how it can cut down your digital marketing expenditures by up to 50%!
What Is Social Media Marketing (SMM)?
Social Media Marketing (SMM) is a marketing technique used to build a company's brand, create an online presence and generate leads through advertising on social media platforms.
Will Social Media services grow my business?
Definitely! Social Media helps to spread your business through word of mouth and allows people to know what your company has to offer and how you can improve their life. Not only does Social Media allow you to gain massive attention online, but it can also help you earn impressions and clicks that result in a better return on investment (ROI) for your business.
Which Social Media platform is best for marketing your business?
There is no one best social media platform for your business because we recommend you to use different social media channels to promote your products or services in order to reach out to a wide range of target audiences. Some of the currently more popular social media platforms that you can utilise for your business are:
- Tiktok
- Youtube
Is the Social Media Marketing agency right for my business?
While there are many Social Media Marketing agencies available out there, some agencies are more niche in certain social media platforms. Depending on which social media platforms you prefer to specialise in, you may choose to work with a Social Media Marketing agency that has experience in those social media channels.
Therefore it is best for you to talk to a few Social Media Marketing agencies to find out about their Social Media Marketing strategies so that you can decide which Social Media Marketing agency is the right fit for your company.
Why should I hire a Social Media Marketing agency for my business?
Hiring a Social Media Marketing company gives you access to a comprehensive range of paid tools that will help you with post scheduling, reporting, analytics, and more. Additionally, these agencies will assess your previous social media campaigns, look for areas of improvement, and analyse the outcomes.
How to Start Social Media Marketing?
Strategy
Strategy is important. Some questions to ask yourself:
- What is your end goal?
Social media can help you achieve many objectives. Brand awareness, driving traffic, increasing sales, and gaining engagement are all part of the bigger picture. However, what is important is that social media suits your marketing needs. Different industries will require different strategies, and younger, newer companies will have a different set of focus as opposed to old and established brands. Your social media marketing strategy will hence depend heavily on your end goal.
- What type of content do you need to share?
Images, videos, links, and animated gifs are all commonly shared and circulated throughout the internet.
The type of content that suits your company best will depend on the social media medium you employ.
- Which Social Media platform should you focus most on?
When it comes to social media, it is best to stick to a few choices and stand by them. Significant traffic on a few social media sites is more valuable than spreading yourself too thin and ending up on all relevant social media sites but with little to no traffic.
- What are your resources?
Would you stand to benefit more from focusing on your website or growing another marketing channel through social media platforms? Would you have sufficient monetary resources to have a separate budget to hire an external marketing firm for a parallel digital marketing channel?
Engaging
Social media listing and engagement tools help business owners to understand their social media presence better.
Engage your audience members. Set aside time to communicate with them, following up on conversations with your following.
This will help build rapport between you and your client base.
Analytics
Whether you are actively publishing or responding to your following, it is crucial to monitor and digest the analytics provided by social media platforms. Having an in-depth analysis of engagement metrics allows you to modify your benchmarks and expectations.
Most importantly, the metrics will also inform you of the strategies of the marketing campaign, revealing what works and what doesn’t.
What are the types of Social Media platforms?
There are many platforms for social media sharing, each with its own interest and usage.
These platforms involve:
- Social Networks – Facebook, Linkedin, Google+
- Bookmarking Sites – Pinterest, Instagram
- Social News Site – Twitter, Reddit, Quora
- Media Sharing – Youtube, Vimeo, Pinterest
- Social Review Sites – TripAdvisor, FourSqauare, Yelp, Airbnb
What are Social News Site?
Social News sites are commonly used to allow users to share and post links to external articles. These platforms emphasise on speed and consistency of news updates and are also commonly filled with links and resources.
Some aspects of a social news site function similarly to a forum, allowing companies to gain an insight into the potential problems that their clients would like to know more about. Sites like these usually include forum news sites like Reddit and Quora, although Twitter has been gaining momentum for opinionated content pieces due to its recent character limit change.
This makes for excellent content planning and market research.
Microblogging is a recent trend involving users submitting written content and opinion pieces to share and discuss with the community. Surpassing over two billion page views per month, Reddit is a platform whereby exciting and unique content quickly gains traction. Valuable content would reap tremendous organic traffic as it attracts Reddit users to give the article a second look.
Sites like these are also a decent method of obtaining backlinks by finding the right areas to promote your content and offering it as a form of resource.
What are Media Sharing sites?
Media sharing social sites allow users to share media in various mediums. The most popular mediums are videos and images.
Most of the sites also offer social features such as profile and comment sections, encouraging interactions between content consumers and content creators. The barrier to entry is relatively low, making it easy for any new companies to enter, curate and slowly tweak to find the winning formula for viral trends and online popularity.
What are Social Review Sites?
Reviews from community members, local and international, from anywhere in the world, can be found on review sites. Location-based services and experience-based services stand to benefit from this social media marketing channel due to the coverage they receive.
Reviews are valuable. They provide prospects with the required information to help them make a more informed decision. Businesses would also get to benefit by understanding the customer’s perspective and demands from their industry. This can allow them to identify what is working, and what needs further improvement.
Yelp and FourSqaure are important for physical businesses looking to imprint their digital marketing footprint. Register on these sites to start claiming your location spot. Consider extra incentives in the form of discounts or free gifts to get your customers to contribute to your online presence. This can be done via a check-in or an online review.
Will my small local business benefit from Social Media Marketing?
Be it small or big and local or international, Social Media Marketing is suitable for all types of businesses, so do not worry if you are a small local business. In fact, Social Media Marketing can act as the starting step for you since it is so easy to just create a Social Media account and promote your products and services there. You can also manage all your Social Media platforms on your own at the start. If you require more assistance with Social Media Marketing, you can engage our Social Media services by contacting us today.
Tips for an Effective Social Media Marketing Strategy
User-Focused, Audience-Attentive
Focus more on knowing everything you can know about your audience.
Allow your audience to know you better.
Showing and not telling is the age-old method of engaging your viewers. More often than not, the tone of the article matters.
Placing details in the format of ‘What Have I Done Before’ rather than ‘Who am I’ allows you to keep your pitch or language fresh.
Do a Social Media Audit
A social media audit is not only useful, but it should also be mandatory.
Businesses have to transit from stage to stage as time passes. With each phase comes a new marketing focus and thus, a new strategy is required to pilot the social media marketing efforts.
Running a social media audit can be as fast as an hour. The process involves using your business analytics and metrics to access any growth opportunities you should focus on or give up on. Similarly, it lets you know any other opportunities that you might have missed.
Form a Team!
You cannot do it alone, especially when some tasks require simultaneous attention. Having a team to perform tasks and clear the weekly work for you helps you to accelerate your progress.
You want to be able to do things effectively and efficiently. Having a team of like-minded and productive individuals is the best way to achieve that.
Find Your Voice and Tone
Before you start sharing and managing your social media accounts, it is essential to remember that social media is all about a voice and tone.
Voice is what you say, while tone is how you mean and say it.
Content will always be similar, having similar key points or arguments. However, it is the voice of the person behind the screen that makes a social media account interesting.
For example, Telegram’s snarky comments about its rival WhatsApp, in a sarcastic yet unoffensive way, have managed to garner online popularity. Screenshots make rounds across the internet.
Fast food restaurant Wendy’s made full use of the online viral trend in 2018 to take a shot at McDonald’s, striking a chord with its followers.
To achieve all these in a controlled manner, you should spend some time coming up with a persona and ‘team personality’. Use your customer base, demographic and company’s mission as a guide.
Ask yourself these:
If my brand had a personality, what would it be?
If my brand was a person, what hobbies or defining factors would it have?
If my brand is alive, what is its role in the customers’ lives?
Is there any competition that is already adopting this persona?
What words/character/personality do you want your customers to relate your brand to?
Aim to cultivate an online voice that understands and engages your customers. Make your customers excited and interested in what you have to say. This way, they will be thrilled to spread your content and excited when you have an update.
Plan Your Content Uploads
Having a content upload calendar is crucial to schedule your content and plan the variety of your content.
Plan your content to revolve around these six types of different updates that can be posted.
Links
Videos
Images
Quotes
Shares
Text Updates
Sticking to one of the six main mediums can allow you to focus your efforts on one medium. Supplement the staple medium update with a different medium to add variety to your audience’s news feed.
Timing of your posts is important
Users are scattered across different time zones because the majority of the followers only use social media platforms during certain times and not necessarily concurrently. People will inevitably log into their social media accounts at various times throughout the day.
It is necessary to know when the vast majority of your target audience logs into their social media accounts from the perspective of digital marketing. There is a greater possibility that you will improve traffic, engagement, and shares if you can pick the ideal time and day to publish. Quicksprout conducted a study that finds that your social media postings traffic can boost to as much as 39% by knowing what the ideal timing to post is.
What to do when picking your perfect post timing
Make sure your posts reflect how your followers use social media in terms of their social media behaviour. It is improbable that everyone in your target audience will interact with your brand on social media simultaneously.
Even though it is challenging to plan your posts for a high engagement rate, it does not imply that the effort is not worthwhile. If you do it well, more people will get to view and engage with your content.
Step 1: Analyse the history of all your posts
Start by reviewing your earlier posts and the times and days you posted them. If the business has previously uploaded any content, there will definitely be some data that you can use. Knowing the general location of your target audience can give you an informed guess about the ideal time you can post your content, for example, the awake periods of Singaporeans.
Step 2: Come up with a posting schedule
Once you have a good sense of the best times, you can test them out by scheduling a few posts at the specified times. You may plan and record your publishing schedules using various tools, such as Buffer, for easy tracking.
The choice as to whether to arrange your monthly content in one shot or on a weekly basis is entirely up to you. After approximately a month, you should have gathered enough information to choose the most effective times to draw in your target audience.
Step 3: Analyse your results
Once there is enough data, it is time to assess the findings. These are some ways to assist you in analysing the data you have gathered.
1. Buffer analyse
Select your chosen social media account and click "Posts" if you decide to use the analytics dashboard offered by Buffer. You can determine which posts receive the most likes and shares by filtering and ranking the posts based on this information. If you consider the posting times, you will be able to better identify when to schedule your social media content.
2. Facebook page insights
Not only does Facebook page insights give you data about your page's performance that includes the demographic information about your audience and how well they respond to your postings, you can also identify the times in the day when you receive the most engagement.
Under the "Post" Tab, it also provides a tracking feature called "When Your Fans Are Online". For up to a week, this useful function will show you the days, hours, and percentage of your followers who are online. You may then choose the ideal time frame for your postings with the help of this information.
3. Instagram insights
Comparable to Facebook Page Insights, Instagram Insights is made available to users who have a business profile on Instagram. By providing you data on the entire reach of your posts and the peak interaction periods, you can find out when your followers are most engaged with your posts by looking at the "Audience" section.
Even though the timing of your posts is important, it is not everything. You need to ensure that you have a quality social media post that will attract your target audience, so they are willing to engage with it. If you noticed your scheduled posts are not attracting the engagement rate you hoped to achieve, you might want to engage the services of a reputable digital marketing agency to take a look at your social media content.
Although the timing of your posts is crucial, it is not the only factor to boost your social media engagement. In order to draw in your target audience and encourage them to interact, your social media posts needs to be consistently of high quality. You might wish to use seek help from our services if you observed that your scheduled posts are not receiving the level of engagement you had hoped for.