Entrepreneurship is a lonely and scary journey. But with the right marketing strategies, you can get back on track and avoid the unwanted fate of getting buried or lost in the competitive marketplace.
Marketing is important. The last situation you want to be caught in is when you are stuck with mediocre marketing.
Today, we highlight some key important strategies to help you in your marketing journey.
Adopt Winning Strategies
Why waste time figuring out everything when others have already done it for you? Avoid the costly learning curve by borrowing the successful methods and processes from other industries. Then, pick the most effective, powerful and suitable breakthrough approaches to apply to your own business. You want to be the only competitor in your field who chose to adapt and apply these successful practices. This would translate into a competitive advantage that would advance your business and, ultimately, give you immense profits!
Learn from your competitors to find out what is working from them. Could the key solution be using lead generation services? Or search engine optimisation (SEO)? There could be a wide list of digital marketing services they are using to create such success.
Research intensively on your target audience. What’s their preference? What are their problems? What product/services of yours do they like and prefer?
The key to a successful company is a good strategy.
The Importance of Effective Marketing
Why are some people so much more successful than others? What makes it such that they do not lose out to the competition? The truth is that in reality, only some companies have any actual technical, manufacturing or labour advantages over their competitors.
Instead, their secret lies in the fact that they have a superior philosophical strategy, one that places their customers before themselves. It is an extraordinary strategy for marketing.
First, let us differentiate between a customer and a client with some simple and easy definitions. As defined by Webster’s Dictionary:
- A customer is one who purchases a commodity or service.
- A client is one who is under the protection of another.
Depending on which term you use, it changes how you would treat the people you do business with. But what does “under your protection” mean? This means that you avoid hard selling your products.
Instead, you would want to take the time to listen and understand your client’s needs – even if they themselves cannot articulate it clearly. Once you discover the key solution they are searching for; you need to guide them to that specific outcome by becoming their trusted advisor and confidante who protects them.
This is known better as consultative selling. Think of it as building a deep, meaningful, and long-lasting relationship with your clients. This would ensure that they would remain your loyal client for a lifetime.
Other companies may be able to offer products and services similar to yours. They may even be able to do so at a far more competitive price. But they may not necessarily be able to replicate the level of loyalty that you share with your clients. Sometimes, business doesn’t just depend on the “what” behind the transaction. It depends on “who”.
And that is one way you can remain competitive in the marketplace.
Grow to Become An Industrial Leader by Harnassing Your Unique Selling Point
Use ideas to bring your company to be an industry leader. Why should your clients choose you instead of your competitors? You need a “USP” – a Unique Selling Proposition.
This means you need to get your clients to perceive your business as offering a superior advantage or benefit that no competitor can provide. This differentiating factor needs to be so compelling that it would be irrational for clients to not choose your company.
What type of compelling differentiating factor can you have then? It can come in many forms.
- Do you offer a service that no one else in your industry offers?
- Are you able to provide value that is beyond the price point that you charge?
- What benefits or perks do your customers have by patronising you instead of your competitors?
- What do your customers need and want, and how does your product or service provide that solution or need?
Emphasise how no other competitor can provide that unique benefit in every marketing campaign that you run. It helps to build your brand identity and spread your brand awareness. It educates your clients to appreciate and desire to grab that benefit.
For example, The North Face is a brand that offers a lifetime warranty guarantee to its customers. Any customers can look for a repair or replacement should their item become faulty. The company’s commitment to that lifetime warranty goes above and beyond and even has a system in place for anything that is beyond repair. Any item of their brand that is subjected to that state can still be recycled, downcycled, donated or repurposed, at any of their outlets. This gives the brand a higher perceived value and showcases its lifetime guarantee in an even brighter light. This unique selling point allows them to command higher prices and appeal to any consumers who are passionate about recycling and going green.
Dollar Shave Club, a brand that has a simple product – razors for shavers – reinforced their brand identity by answering the age-old question that consumers have always asked: “Why are razor blades so expensive?” The company does not claim to be the best in the market, but are able to capture a huge portion of market share by providing delivery, discounted prices and by claiming to be unique from your off-the-shelf shaver. They even tried viral marketing strategies to promote this USP by offering sponsorships to digital influencers.
Be different and unique. Grow your very own Unique Selling Proposition.
And that is one way which you can stay relevant in the marketplace.
Boost the Volume of Each Purchase
This is not a selfish, purely profit-seeking endeavour. Instead, the motive is in fact benevolent. The main idea is to help your client get the optimal benefit or advantage out of the transaction. This can be done in many ways, but the idea is to create more value than what you charge your customers for.
Add-ons and Cross-selling
“Add-ons” can help you upgrade your client to a superior or larger alternative product or service. First and foremost, you need to understand your client’s intended use for that product or service.
The standard product may not be able to achieve their desired performance outcome. Thus, you would need to recommend a larger, more sophisticated version of the product that would give them the superior results they need.
A “cross-sell” is the practice of selling an additional product or service to an existing client. This gives clients a more holistic and superior solution to their problem.
When they achieve greater results with your service, they would be more satisfied. It is in your client’s best interest to offer your clients alternatives, as there are better chances that they would find an offering that better suits their needs.
Singtel, Starhub and other telecommunication providers do not solely sell you a phone line. They also provide options for caller ID, voice mail, call waiting, multiple lines for your computer, security systems, etc. Now they are even in the business of bundling them with cable and fibre broadband. No one is forcing us at gunpoint to buy these added products and services. But we still buy them because of the added value they provide.
What is an extra few dollars if you can have twice the amount of value? Many people have had the experience of gladly upgrading their mobile data plan when they are offered unlimited data bandwidth. Top up a few extra hundreds for the latest iPhone model? Sure, why not?
Create packages and bundles like these to entice your customers to purchase more.
Make a Killer and Valueable Offer
Quell any concerns, lower the barrier to action and eliminate any obstacles that prevent potential customers from sealing the deal and making their purchase by using the role reversal strategy.
Show your commitment to providing client’s full satisfaction by providing a money-back guarantee, offering to re-do the job free of charge or any other reimbursement plan. The main idea is to offer a risk-free opportunity that will encourage your clients to complete the transaction without a shred of fear of any potentially negative consequences.
Having a strong web design can help place discounts and promotions strategically on your website to boost sales. The key idea is to reduce the amount of work your client has to do in order to find these sales, discounts and promotions. With a strong web design, it becomes easier for a client to take note of both the current and upcoming promotional discounts, which makes it less tedious and much easier to complete any potential transactions.
How to Make an Irresistable Offer?
Everyone is in the business for different reasons. Some people do it because it is their job, others do it because of passion, while some do it just to earn a living. But regardless of the reason you are in the particular line of work, what remains the top priority in the job is to go beyond selling a product or service.
At first glance, this advice sounds counter productive. After all, it seems that marketing, alongside its multitude of strategies, is focused on perfecting a product or service, then selling it at an attractive and competitive price in order to maximise the revenue and profits gained.
While there is nothing wrong with that particular approach, this mindset may unintentionally end up limiting the growth of your business and organisation. To improve your business, it is essential that you go beyond this common everyday approach that most companies have.
Instead, what remains the most important in every marketing strategy is to produce a value-adding product or service. Almost every industry faces stiff competition, and with the advancement of today’s technology, every customer has a wide array of options that they can scroll through back and forth with the flick of a fingertip.
So how do you distinguish yourself from the crowd of competitors?
Well, if your product genuinely adds value to a client or customer’s life, they will naturally trust your brand name more and make more purchases in the future, gradually growing to become a loyal customer of your brand. These value-adding experiences that a company can provide can extend beyond just a high-quality product that adds value to a client or customer’s experience. It can include efforts to ensure that customers feel appreciated when interacting with and buying from a brand, and salespeople who genuinely listen and make recommendations that they sincerely believe will benefit them.
A common – but effective – strategy that many companies adopt is to include a loyalty programme, wherein customers can effectively win more prizes and benefits after spending a certain amount. Loyalty programmes are a dime in a dozen across many businesses in several different industries. But ever wonder why they are so effective? The main goal of a loyalty programme is to show and display gratitude to the customers’ own loyalty and cooperation with the brand. It truly shows how much you value them and, in turn, adds value to their experiences
To provide a value-adding experience for your customers, keen attention to detail is necessary, on top of having a high-quality product in itself. It is not an easy job, but the benefits one can reap from it are immense.
Identify and Discover Hidden Assets in your Business
Leverage on Host-Beneficiary Relationships
What if I told you that you could tap into the large client base that other companies have poured millions into attaining. Plus, it would cost absolutely nothing! At this point, you may be shaking your head in disbelief at this seeminly miraculous strategy, but the concept is surprisingly simple. This concept that you would need to utilize to achieve this is called, “Host-Beneficiary Relationships” (HBR). It can easily be achieved by leveraging on the goodwill and strong relationships that companies have established with their clients, who are the prime prospects for your business.
Contact the company or person who your ideal clients already fully trust and respect in your specific marketing area. Then, develop a mutually beneficial relationship with them so that it would be advantageous for them to refer their clients to you.
Ensure that your product or service complements, and not competes, with their offerings. Why would they agree to this? Every company welcomes new profit centres, and your joint-venture with them would be exactly that.
This is especially so if your products or services are a natural, vertical succession to their offerings in the value chain – be it before or after. Visa formed strategic alliances with airlines, oil companies and other companies to reward consumers for using their credit card. Disney developed merchandising HBR with fast food chains like Burger King and McDonalds to promote their youth-targeted movies. Each collaboration worked smoothly, complementing one another and reeling in high revenue and even higher profits.
Joint ventures lead to lowered cost, due to economies of scale. You might find yourself appreciating this even more when your profits are being eaten up by your high costs.
Leverage Opportunities for Your Business Growth
Gain the maximum personal leverage from every action, investment, and time or energy commitment you ever make. In the society of today, where content is overflowing and almost everyone is struggling to come up with original ideas, sometimes, it is okay to go with the flow and make use of something that is already there. When you learn to leverage opportunities such as this, you may very well be surprised by the tremendous speed at which your business can grow. Leverage on opportunities that are already present, then take it beyond what it currently is to generate more revenue or further opportunities.
Another tactic under leveraging opportunities is to leverage joint opportunities. When you find a joint partner that you can collaborate with and co-depend on, you can potentially expose yourself to a new market to grow your business. In leveraging joint opportunities, you can consider simple yet highly effective acts like guest posting. Guest posting takes little to no cost, yet it easily allows you to increase your brand awareness and introduce yourself to audience members that have previously not heard of you. The effect may seem small, but you would be surprised by how much you can grow over time.
Alternatively, another joint opportunity you can leverage includes hosting, or simply being part of, an online conference or summit. This, once again, helps to increase your exposure to a larger market that would have been harder to tap into had you not depended on opportunities and resources that were already currently present but under utitlised.
Embark on Joint Ventures and Attract Partnerships
Get to know other people.
Joint ventures are known to improve both your businesses. It can even grow your customer base by 50% or even 100%.
Having a partner allows you to share resources. This may help you lower costs, or simply help you expand to a new group of target audience.
But first, make your company valuable enough such that people would want to partner up with you. Once again, what is your company’s unique selling proposition? How uniquely are you positioned such that you need not compete or compare with others to prove your value?
What can you bring to the table that no one else can?
These should be the questions that spark your business gears, get your brain running. If you have the answers to these, you will have no problems pursuing growth and partnerships. Remember, everyone is different in their own way, and the same idea applies to your company. Each company has its own unique position and special identity – learn what it is that you can do and no one else can, and make sure everyone knows about it.
That is how you make an irreplaceable name for yourself.
Adopt a Long-Term Growth Mindset
For many elements of business and marketing, you need a long-term approach. After all, as the saying goes, Rome wasn’t built in a day. Great things cannot be easily achieved overnight, and impatience has ruined many businesses who run their resources dry from trying to prove themselves in too little time.
Many aspects of marketing, such as brand awareness, take time to build. Trust, rapport and a loyal base of customers and clients cannot be replicated over a short period of time.
A long-term growth mindset is not easy to practice, much less master, especially when the going gets tough and you fail to see results once again. But many business can benefit tremendously from adopting a long-term growth mindset. Although it, takes a lot of effort, dedication and patience, rest assured – the results are worth it.
For instance, hiring, which is a vital and irreplaceable aspect of every business is actually highly dependent on a positive long-term growth mindset. With a growth mindset, companies more likely to hire someone from their own ranks, rather than focus on looking for outsiders.
Instead of spending an unnecessary amount of time focusing on a distinguished portfolio overflowing with credentials and achievements, a long-term growth mindset encourages you to focus on a worker’s potential for growth. The capacity to learn and improve in the future, arguably, is more important than looking at one’s current abilities and results.
It is important to be farsighted when running a business. A long-term growth mindset may not help you win the race in terms of speed, yet it undeniably can bring you consistency and tremendous improvement over time.
Rethink your current marketing campaigns – how long do you expect them to last? What are your benchmarks for success? How long before you remeasure your company’s direction and approach.
Test, and Test Again – Don’t Give Up
After implementing all the afore-mentioned strategies, how do you know whether this is the best that you can do? The simple answer is to ensure that you continuously test everything you do. Do not remain stuck or satisfied with doing what is not working. Keep in mind a quote by Albert Einstein: Insanity is doing the same thing over and over again while expecting different results each time.
If you tap this latent potential, the payoffs can be incredible! Sometimes the effectiveness of one approach compared to another can yield results that are superior by 10 or even 20 times!
In your business, there are so many variables to test – your advertising, sales pitch, guarantees, USP, pricing and websites. You would never know which ones are underperforming until you start trying different approaches and performance levels.
Do not be afraid to try. The payoffs can be great if you stumble upon a superior approach, and even if you do not, you learn what works and what does not. It is often said that the mother of teaching is failure, rather than success. Hence, it is important to be unafraid of trying and, more importantly, be unafraid of failure.
Work on Your Business, Not in Your Business
Why should you work on your business instead of in it? That is easy: because you want your business working harder for you than you work for it.
It is amazing what a difference a preposition can make. The significance of working in your business versus working on your business is enormous.
Working in the business means you are just managing to accomplish the bare-minimum tasks that will get your rent paid and keep your company around to see the next day. You are answering e-mails, scrambling for clients, and making sure your office electricity bill is paid for the month so that you’re not making cold calls in the dark.
Working on the business, by contrast, means being strategic enough that you’re involved in activities that will not only maintain but also grow your business—for tomorrow and be- yond. Generating such a strategy requires very deep, concentrated thinking, which deserves more of your time, attention, and even respect than any other activity.
When you work on the business, you must break it down into its key functions. What makes a business operate?
Being the head of a company is crucial. You should not be trying to do everything by yourself. You need to take your time to build your digital marketing channels and company’s operational foundations. These are tools that you can fall back on and rely upon, to make sure that your business is always working for you, and not you working for it.
Learn to Delegate
Delegate your day-to-day operations. Even superman cannot save everyone in a day. The same applies to you, or whoever is running the business. While ideally, you should be able to complete every task set out in front of you and ensure that operations are running smoothly, reality is completely different. You are wholly physically incapable of running every operation and micromanaging every aspect of your business. Not only do you run yourself ragged trying to juggle every single part of the business, but you are also not at your full capacity for efficiency when you do so. It is a lose-lose situation for everyone.
Indeed, it can be a challenging transition to stop micro-managing every task and giving your control away. Yet it is an inevitable and critical part of running the business. The first step to ensuring that your business continues to grow is to learn how to delegate your tasks. For starters, if you, or even your company, is unable to perform a particular task simply because you do not have the sufficient experience or the right skillset for it, you can delegate or outsource the job to someone else who is more skilled and experienced. Not only are you able to save time to complete other tasks that may require your expertise, this also ensures that the task at hand is finished well.
Many companies often choose to delegate different aspects of their business like the social media marketing campaign, website development design and customer service. While smaller companies may not be able to afford the resources to delegate as many tasks as they require, it is important to gauge and judge which tasks can be completed by yourself, or by your company, and which is better left to someone else. At the end of the day, this depends on your experience, skillset and the amount of time you have. Never be afraid of delegating your tasks for fear of appearing lazy or unmotivated. Ultimately, the delegation of tasks is rooted in efficiency, which would naturally help to advance your business.
Prioritise a Healthy Business Cashflow
A business is not just a business – it can represent a different meaning for various people. Typically, a business is supposed to generate you a source of income. Yet for some, it represents your exit or escape from the rat race, while for others, it represents your meaning for your entrepreneurship journey.
Either way, a business will not be able to survive for long if its cashflow is not healthy. An unhealthy cashflow can deplete your resources and future savings and, in the worst case scenario, drive you to bankruptcy and ruin your business. An unhealthy cashflow occurs when a business spends more money than they are earning or receiving on a prolonged and consistent basis. Unhealthy cashflow can stem from many reasons, but the killer and most common reason is the fact that costs are eating into your profits. This may be due to a multitude of reasons. such as a low level of staff productivity, overly costly delivery processes or ineffective marketing strategies and sales operations. While the reasons may differ, what remains at the core of the problem is to identify the reason behind your unhealthy cashflow and take measures to improve it before the situation worsens.
An unhealthy cashflow is like an insidious poison. You may not notice it at first glance, but it can prove to be extremely deadly. It is important to be diligent about keeping track of your business cashflow so that you are better aware of how your business is doing and can be alert if your resources and savings are dipping dangerously low.
Turn the Tables with Risk Reversal
Reverse the risk both for yourself and for your clients in everything you do. When you engage in the Risk Reversal strategy, the downside is almost zero, while the upside potential is very nearly infinite.
What is Risk Reversal, actually?
Well, Risk Reversal is a business strategy that involves transferring the risk behind of a transaction from the client (or customer) to the seller – either partially or completely. Essentially, the seller ‘absorbs’ the risks associated with the transaction pr purchase, and promises to solve the problem or make changes in the event that the buyer is unsatisfied. Risk Reversal is a strategy that encourages buyers to make a transaction because they no longer have anything to lose. While businesses may shudder in fear at bearing all the risks and potentially losing, the truth is that the position of the seller is much more beneficial. After all, while a company can divide the risk among several customers and clients, the customer and client themselves are unable to do the same and must bear the risk alone.
In practicing Risk Reversal, you can, figuratively, turn the tables by completing more transactions, encouraging more sales, and making more revenue and profits than you would lose if your customers are dissatisfied.
Don’t Be Afraid of Change
Sometimes creating a brilliant strategy requires that you change the way you do things.
Don’t be afraid to change, especially when what you are doing is not working. Change is a constant part of our daily lives, and if you are unable to discard the fear of changing and trying new things to seek further improvement, you are setting yourself up for failure. If you fail to change and adapt to the situation, your business will never be able to improve.
Apart from changing the way you do things, you also have to learn to accept change. Industries are cut-throat competitive. You will have a tough time keeping up with the competition if you fail to be malleable and adaptable. Instead of being stubbornly resistant to change, like a mountain, learn to go with the flow and be open to change. Learn from your competitors, find out what works, and discard what does not work. The idea is simple, although it is challenging to implement.
When things are not working, change your tactics. There is a thin line between being firm and being stubborn. With enough experience and time spent, you will soon be able to tell the difference and find a balance that will propel your business to greater heights than before.
Manage Your Resources Wisely
Managing Your Time
Manage your time well. It is a common piece of advice that has been handed to you since you were a student. Well, sad to say, the same applies to you when you are running a business. To improve your business, it is essential to learn how to manage your resources in a wise manner. And the most important resource to take note of is, of course, time. Time is expensive and, quite possibly, even more valuable than other resources like money. When time has passed, or you have used up your time, you will never be able to retrieve it. That is why it is a valuable and rare resource that should be managed carefully.
As mentioned earlier, a key aspect of managing your time is knowing when, who and how to delegate tasks to your other employees. Not only does it ensure that the task at hand is done and completed correctly, it also allows you to save time and work on other tasks. Managing your time well means that you are maximising your efficiency. And since time translates to money, this means that you are earning higher profits and revenue by managing your time wisely.
Be a Leader for Your Employees
In today’s volatile market, most businesses are struggling, and the small ones are not growing. Some might even be regressing. And with what the world must face in since 2020 begun, it comes as hardly a surprise. Most employees are split between being stressed at work and being grateful for having a job is tough times like these.
As a leader, will you be able to see these turmoil at your own business, your own office? How do you care for your employees? Having a respectful appreciation of this situation and your staff will trigger loyalty. They will have a heartfelt desire to make your clients’ lives better, if they feel that the company is making their lives better. People need to feel valued and appreciated, for them to be willing to go the extra mile.
They will reciprocate it towards your clients, if they feel that the company (or rather, you) are looking out for them and sheltering them during tough times. In such brutal times, your decision to step out of your comfort zone and do the right thing can make the difference in your business’s survival.
Don’t forget, the ones keeping the gears oiled and running in this metaphorical machinery, are your employees.
Be Empathic Towards Your Clients
Learn to invest more in the buying and post-purchase experiences of your clients. This can range from thank-you cards, membership promotions and perks or even just plain old discount opportunities.
You want to keep your clients attracted and loyal to your brand. Similarly to your staff, you need to make your clients feel appreciated.
Focus on the issues most critically important to them. Address issues that have been raised up and understand what they value and appreciate.
- Has there been something that has happened to your community or industry that you feel you should speak up upon?
- Is there a certain community going through a difficult time? Is there anything you can do to help?
- Are there causes or charities that align with what you and your company believe in?
and fulfil more of the value that they appreciate, and you channel empathy into all interactions.
The starting point for empathy is simple. You need to always remain positive and pleasant when interacting with a client or prospect.
This sounds like plain advice for the obvious, but it is a simple basic fact that breeds connections. In tougher times, such as when your business is struggling, it might be tougher to maintain a form of sincerity and confidence. It might even harder to treat non-buying customers with enthusiasm.
But empathy remains as the cornerstone of any buyer-seller connection.
A relationship is built upon that connection.
Your client has to be your company’s all-consuming focus, such that any transaction they perform will allow them to let you engineer a better outcome for them.
By demonstrating how much you understand and respect your clients, you seek to gain much more. You could be earning loyal customers or higher profit margins in the long run. Results might not show in the short term, and hence, most companies fail to believe or have faith in this approach.
When your company is struggling, there might be temptation to cut corners, get irritable, and become internally focused survival. As a result, companies might compromise on sensitivity and their connectivity to the market and clients. It will not be easy.
But a publicity image like this is one that can’t be purchased and hard to build.
Show that you feel what your clients feel. If you manage to do so, it can be your company’s unique selling point.
Have Faith in Your Vision
To not get lost in this journey, you need to have faith. You need to remember what you represent and why you started your business. Fall back on your guiding principles and adjust your approach when you feel lost.
In most cases, the crux of your business principles can be described in three simple ways.
The Power of Purpose
Having a sense of purpose is a powerful tool.
Purpose refers not just to the market niche your product or service fills in the marketplace. It refers to the greater good you bring to that marketplace. For instance, your widget factory may be active not just in the business world but also in the community, by sponsoring a Little League baseball team, say, or building a pet shelter for the homeless and stray dogs on the street.
It is true. Businesses can always run, and even thrive faster without a philanthropic purpose. But the benefits from working for a larger cause stretch far beyond improved community reputation. You want to grow in the long run. You want to go far, not fast.
Having a sense of purpose, for your company, can bring significant improvements in morale, both your own and your staff’s.
Think about it:
When your day-to-day life has a higher purpose, you rarely have to question why you go to work each day. The greatest purpose your business could ever strive for is to contribute more value and answers for your buyers.
If you want to discover your purpose within your industry, you have to first identify what your business does (or can start doing) better than anyone else.
What does your business represent?
- Are your prospects buying from you instead of buying from your competition?
- Are your prospects engaging you for your services instead of doing it own their own?
- Are your prospects buying from your instead of not doing anything?
Whichever situation it may be, it is important that you acknowledge the real reason why clients should buy from you, and work from there.
The Power of Potential
A thriving business works on the mindset of potential and possibility. Potential is what drives improvement and innovation. Without the former, there is no room for improvement. It will be like trying to build your body without going to the gym, or working on your running speed without jogging or running shoes.
Your business, and you, need to find new ways to improve and remain competitive.
Start thinking about possibility multi-dimensionally. For example, consider the following four angles from which to launch yourself into a world of potential:
- Can you envision bigger possibility in terms of what you can add to the client’s buying experience?
- Can you possibly grow such that your business can have partnerships with brands that can add on to your client’s buying experience?
- Can you possible provide better service/products for your clients by reinvesting into research and development?
The Power of Passion
The third vital ingredient for your business is passion. Passion is a type of fuel that drives all achievement. It brings progression, much like how purpose brings answer, and potential brings possibility.
Passion is the final ingredient needed to tie everything together, bringing the “what” to meet the “why” and “how”. You cannot underestimate its power as the driving force behind your business.
Your passion must be a love not just for the business itself but for the marketplace your business affects. Whatever industry your business is in, it concerns a community or a group of target audience. They represent different tiers of your customers.
They might be your regular customers, your one-time off customers, your prospective customers or your uninterested audience members. Either way, it is crucial for your business to build a connection with them.
Be it a geographical factor, such as a local yard sale, or a festive occasion, such as Christmas, find a passion project for your company to take part in. It can be in the form of a community-involvement project. It can be a giveaway contest or a lucky draw.
Be involved with your target audience, without any expectations for turning a monetary profit. You need sparks of passion projects like these to not only spearhead your marketing and PR campaigns, but also to ignite your entrepreneurship instincts.
Passion set your dreams in motion, and keep it moving forward.
Marketing is not easy. It is a lengthy process with many potential pitfalls. The key is to be persistent and disciplined in executing them to achieve your desired and well-deserved results.
Consistency is an important reputation. You must be a source of stability in times of instability. That is how you slowly build your reputation and ability as an industrial leader.
Combine all these strategies to experience exponential growth in your income and success.
This applies to all aspects of your marketing. Like the Greek architecture Parthenon, the Parthenon principle suggests that companies should build multiple marketing channels simultaneously and effectively, in order to have a good lead generation channel.
And if that sounds too daunting and scary for you, that is what we are here for.