Our Marketing Methodology
Our strategy is simple, starting from the lowest hanging fruit. Your company can be 100%, 500% more effective digitally, with better results, more profits, and higher margins.
1.1. Understanding How You've Started Your Marketing
Firstly, before we come up with any marketing strategy for your business, we will ask you what has been done before, and what has been successful in the past.
Understanding how you got started successfully can shed light on how you could use the same methods to continue the business.
1.2. Understanding How You're Doing Marketing Now
We will then find out how you are currently generating customers, leads, or sales. This is the fastest to increase your results.
If it's an active ad campaign, we'll find out what keywords or campaigns are doing well and double it. If it is SEO, we will understand how the keywords are doing, what has been done so far and what needs to be done next.
In simple words, we'll find ways to improve your current marketing strategies as they are the lowest-handing fruits.
We conduct a comprehensive analysis that includes reviewing existing campaigns, understanding business goals, and identifying challenges and finding solutions to overcome them.
We will then provide a tailored strategy development that involves in-depth market research, identifying the most effective digital channels, and defining clear, measurable objectives to track the success of your campaigns.
We will conduct competitor analysis to determine what strategies work for them and how they are getting their sales online through powerful tools like AHRefs and SEMRush.
We will then find out what your customers are looking for online, information like what keywords result in the highest sales intent, and what are platforms with more potential to grow your business are crucial in helping us develop a strategy.
We will develop a strategy that caters to your goals and budget from our findings. These multiple marketing channels help solidify your customers and leads enquiries every month. Our marketing channels include:
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM) or Google Pay-Per-Click
- Social Media Campaigns
- Content Marketing, including Videography or Photography Services
- Web Design & Development
We will work with your business to create new marketing channels that include Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, content marketing, and social media marketing. After that, we implement and execute on-page and off-page SEO, Ad campaign setup, content creation, and website development.
3.1. Optimisation
We will continuously improve results and reduce your marketing dollars over time upon implementing these new marketing channels. A/B testing will constantly be done to improve your current results even further.
Maximising ROI through efficient budget management, regularly refining strategies based on performance data and market changes, and delivering tangible results that contribute to your business growth and success.
3.2. Continuous Improvements
We conduct free website consultations and upgrades from time to time for our existing customers, such as improving UIUX like website optimisation, creating content (for free), and creating different pages to rank for more words for SEO or google ads.
Continuous monitoring and optimisation that involves using advanced analytics tools to track the performance of your campaigns and measure key metrics making data-driven decisions to optimise your campaigns and improve ROI.
3.3. A/B Testing
While there can be certain methodologies and guidelines to get the highest conversion rates, the good old A/B testing will always tell us which ad copy or strategy is the winner. A particular headline or hook can do 3-5X the results of another, and you'll never be able to say for certain which one will outperform the other.
Here is where the value of A/B testing comes in to maximise your results.