The Best Interior Design SEO Strategies for 2023 & Beyond

Tina Huffman is one of the designers who wanted to get more clients and share her thoughts with other interior designers, thus making her interior design business visible to her audience. So, she decided to venture into SEO for interior designers to snowball her business to the next level.

Tina decided to create a responsive website for her interior design company. Unfortunately, she didn’t know how people would find her interior design business. That’s where interior design SEO comes into play.

Do you want to know what the best interior designer SEO strategies Tina Huffman used to attract more eyeballs to her interior design company? If you’ve answered YES, we have got you covered.

We’ve compiled everything you need to know about SEO for interior designers and the best strategy to implement as an architect or designer in 2023 and beyond.

Let’s get the ball rolling!

What is Interior Design SEO?

Interior Design SEO refers to optimizing an interior design website or other social media pages that directly or indirectly promote interior design services. The aim of optimizing an interior designer website or other social media handles for relevant keywords, is to attain higher visibility or ranking on search engine results pages (SERPs).

Why would a designer invest in Google SEO for interior design? Read on to find out;

4 Main Benefits of Using SEO to Grow Your Interior Design Business

Why did Tina invest in SEO for interior designers for her Greenhouse Studio? Was it in vain, or was there something she knew other designers didn’t know? To shed light on this, the following are super benefits why an interior designer must practice SEO for an interior design firm;

1.     Stay Ahead of The Design Curve

A recent study by McKinsey & Company found that businesses with a robust competitive advantage are more likely to be profitable and grow faster than their competitors.

Several interior designers are leveraging the power of SEO in the interior design industry. This helps their interior design business appear at the top of SERPs, thus attracting more traffic, leads, and sales than their competitors. Ignoring SEO for interior designers in this competitive field will not only put you behind the curve but also kill your design business completely.

The interior design industry is saturated with natural talents, experts, and fantastic innovation, thus making the competition stiff. Similarly, the rise of AI has also impacted the design industry profoundly. You don’t need to be a star to develop unique art, and AI has simplified issues, and designers are borrowing a leaf from AI.

Therefore, a competitive advantage gives your business an edge over your competitors. It could be anything from a unique product or service to a lower price or better customer service.

2.     Boost User Experience

Did you know SEO is not just keyword research, link building, and on-page SEO, but it encompasses content quality, website speed, and the friendliness your site displays to customers? Generally, all of the above contribute to a better user experience.

Google values sites that are user-friendly and provide value to the readers. Therefore, when you implement SEO for an interior design firm in your website business, you’ll try to achieve a better user experience, a core ranking factor.

Note: slow-loading pages, broken links, and improper navigation might prevent potential customers from doing honest business with you. As a serious interior designer, SEO is a must-do practice to help boost your site user experience.

3.     Long-term Results

One of the core benefits of SEO practices is long-term results. Once you have established a proper SEO plan for your interior business, there will be continued results, as opposed to one-time advertisements.

Regular ads have a start and end date, and when they’re over, they don’t work anymore. But SEO is different. It’s like making your website more popular on the internet. When you do that, your website goes up in the search results, and more people see it.

Similarly, what’s great about SEO is that it lasts a long time. If you keep your website updated with good stuff and do some extraordinary things to it, your website can stay at the top or get even better over time. And that’s the power of SEO for interior design.

4.     Local Dominance

Local SEO helps professionals stand out in their area by appearing in searches like “interior designers in Singapore.” Even though the world is getting more connected, local things are still crucial, especially for people like interior designers and architects. Many customers like to work with local experts because they understand the area better, including local styles and rules.

Generally, people use search engines to find local experts, like “architects in ‘city name'” or “interior designers near me.” To be the top choice for local customers, it’s important to have a robust local SEO plan.

This means not only changing things on your website to match what people are searching for but also making sure your business information is correct and the same on places like Google My Business. It’s also good to have reviews from local customers and connect with other local businesses.

For example, if you are a kitchen designer and you do local SEO well, more people in your area will know about you. It’s not just about being popular online; it also helps build relationships with your community and makes you the best choice for local design or architecture work.

The above reasons made Tina invest in interior designer SEO without dilly-dallying. With the benefits mentioned above, is their interior designer who would still want to ignore the power of SEO?

Therefore, if you want to practice SEO for interior design this year, the following are some of the best strategies for all interior designers.

Best Interior Design SEO Strategies for 2023 & Beyond-step by step

1.     Start a Blog to attract Traffic, Boost Leads and Sales

When implementing SEO for interior designers, one thing you’d want to incorporate in your SEO plan or strategy is blogging. Do you remember Tina said she wanted to share her thoughts with the world?

Suppose you want to boost your search ranking online or land better clients. Blogging is a way-to-go technique. Blogging is so cumbersome and entailing, the majority usually give up before seeing results.

How does one start a profitable interior design blog?

• Choose a domain name for your interior design blog. It can be something like “sginteriordesign.com”
• Select your preferred hosting provider, such as Hostigner, Blues Host, or Site Ground, among others.
• Pay for the domain name and the hosting provider, which will eventually help you download WordPress for your website design.
• Design your website more compellingly. You can get inspiration from your competitors.

Once you’re done developing and designing your interior design website as illustrated below, move to the next step.

2.     Perform Targeted Keyword Research

Keyword research is the process of discovering the specific words and phrases that people use when they search online for information, products, or services. According to a recent study by SEMrush, the top 10 most popular interior design keywords are:

• Interior design
• Home décor
• Remodeling
• Kitchen design
• Bathroom design
• Living room design
• Bedroom design
• Small space design
• Modern interior design
• Transitional interior design

One of the best keyword SEO tool you can use include the keyword magic tool as shown below; type “interior design” in the search bar and click “Search.”

The tool will then dig into the data base to unleash more keywords as shown below;

Keyword research is a fundamental step in any effective SEO strategy because it helps you understand what your target audience is looking for and how they express their needs. Generally, keyword research is like being a detective. You want to find out which keywords people are using when they search for things related to what you offer.

In that vein, some popular keyword research tools include:

Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer, and KWFinder, among others.

Now you have the keywords to use in your website, what else?

3.     Optimize Your Interior Design Website with Targeted Keywords

Having keywords in your arsenal is just the tip of the iceberg. For your website to dominate on SERPs and attract more eyeballs, keyword optimization MUST be effectively executed. Optimizing your website content for the keywords you’ve researched is a crucial step in ensuring your website shows up in search engine results when people search for those terms.

Here’s how you can do it;

• Include your keywords in your title tags, meta descriptions, and headings.
• Use your keywords throughout your content naturally and engagingly.
• Avoid keyword stuffing, which is the practice of overusing keywords in your content to manipulate search engine rankings.
• Link to other relevant pages on your website.

You’re yet to achieve the success your site requires. To attain credibility, trust, and authority in your interior design field like Tina Huffman. CONTENT IS KING. This brings us to the next strategy.

4.     Create Engaging Content

SEMrush found that the top five performing types of content on the internet include:

• Video
• Short-form articles
• Success stories
• Long-form blog posts and
• Case studies

From the list, it is explicit that videos are the most sought-after type of content audiences are intrigued with. Nonetheless, you must do background research to identify which kind of content your audiences resonate with well.

To show you a good example of website with good content with audience in mind, check out This Mood Board website. It has a list of articles that are written with design ideas that are minimalistic in mind, but content are more geared away from just ranking for SEO keywords.

The only way to pop out is to develop a strategy to structure and upload your content massively. If your audience is interested in videos, populate your site with high-quality videos. Similarly, articles are the best ways to create credibility, trust, and expertise in your niche. After you’ve made thousands of videos and articles, sharing your content will change your SEO game.

5.     Use Social Media to Promote your Content

Once you have created engaging content, you must promote it so people can find it. Promoting your content is like letting the world know about your fantastic creation. After putting in the effort to create engaging content, it’s essential to spread the word so people can discover and appreciate it.

Here are some ways to promote your content:

• Social media: Share your Content on social media platforms like Twitter, LinkedIn, and Facebook. Be sure to use relevant hashtags and tag other users to get your content seen by more people.
• Other websites: Submit your Content to relevant directories and websites. For example, if you wrote a blog post about interior design tips, you could submit it to directories like Houzz and Better Homes & Gardens.
• Email newsletter: If you have an email newsletter, promote your content in your newsletter. You can also offer exclusive content to your email subscribers to encourage them to sign up.
• Paid advertising: You can also use paid advertising to promote your content. This could include running ads on social media, search engines like pay-per-click, or other websites.

Interior Designer SEO Case Studies and Success Stories

Case Study 1; SWISS Interior Design

Swiss Interior Design is one of the most popular interior designers in Singapore. Their main objective was to gain exposure in the interior design field, snowball their digital presence and dominate the search engine market for the “interior design” keyword in Singapore.

First, in 2021, this company thought it wise to expand their business by onboarding more salespeople to help them skyrocket their interior design firm. They also heavily relied on buying leads from portals, which they found risky as it made them vulnerable to changes in portal preferences.

Therefore, to expedite their business growth, Swiss decided to engage us for a range of digital marketing services such as SEO, content creation, photography, and videography services as well as website optimization.

Without kidding! The client saw rapid results with increased keywords and traffic value within the first two weeks of working with us as illustrated below;                                                                             

Case Study 2: Greenhouse Studio

If you’re still reading this post, there is no doubt you’re itching to know which strategy Tina used to attract traffic and skyrocket her design business, right?

Tina started Greenhouse studio in December 2019. The blog was centered on interior design, which blends landscaping and a touch of ornamental horticulture. Therefore, with a background in landscape and interior design, coupled with a degree in ornamental horticulture, Tina decided to fuse her expertise into a home and garden blog.

What was the aim of the blog? Typically, the blog was solely to showcase her creativity and create engaging and informative content to educate her audience and boost the visibility of her interior design business.

Without even any prior knowledge of blogging and what SEO entails, Tina embarked on learning how blogging and what SEO can do. Therefore, this thirst for knowledge and the ability to grasp new concepts made her a perfect candidate for blogging.

The following are some of the best blogging practices Tina engaged in to boost the visibility of her interior design business;

• Writing in-depth and original content
• Maximize on quality content over quantity
• Long-Form Content
• Embracing Local SEO to target people in a particular geographical location

She knew this was a fundamental element for ranking well in Google search, a lesson that still holds today. Therefore, as the blog evolved, Tina wrote one of the blogs titled “How to Make an Interior Design Mood Board.”

She posted the article at the end of March 2020; up until today, the above article is ranked number 1 on Google. Check the Results below;

The journey of Greenhouse Studio emphasizes the importance of blogging in any interior design firm. The value of sharing expertise through long-form, and engaging content. It also highlights that in the digital age, the path to success is not limited by traditional degrees but by your skills and the quality of your contributions.

Invest In The Best Interior Design SEO Strategies in Singapore

In this blog, we share the best interior designer SEO strategies for interior design firms. If you’re unsure how to do the above steps, feel free to contact us today for a free consultation. We specialise in SEO for interior designers, as you can see what we have done for Swiss Interior Design.

We have a dedicated team of high-quality writers who can turn any topic of your choice into a well-structured and informative article and also provide a range of other on-page and off-page SEO strategies that will rank and attract leads and sales in your business.

Learn about the PSG grant in Singapore and discover how it can help you reduce your digital marketing costs by 50% and find the top Singapore SEO agencies for comprehensive digital marketing solutions.

FAQS about Interior Designer SEO

·       Do Interior Designers Need Marketing?

Yes, interior design is one of the significant businesses that is solely dependent on marketing. One of the effective ways to market yourself as an interior designer is through blogging. Blogging has become a go-to strategy to reach a larger audience in any business field. Similarly, blogging entails many things, such as SEO, content creation, and proper keyword research.

SEO for interior designer helps potential clients discover your services, understand your unique value proposition, and gain trust in your abilities, with the struggle to attract tablets and grow your business without marketing.

·       What is the Standard Markup for Interior Designers?

Typically, the standard markup for most interior designers might range from 10 to 30%. This is because many interior design firms might charge higher commissions above retail, thus leading to a higher markup rate.

Nonetheless, the standard markup might vary depending on location, experience, services offered, and the complexity of the project.

·       How Does an Interior Designer Add Value?

Do you know a well-designed office, home, or space always increases the value of your property? This means that an interior designer adds value to your forgone properties. Similarly, by handling all the project details, an interior designer saves you time, potential mistakes, and stress involved in work. Also, a designer can make your design vision vibrant through their creativity.

·       Is there any Unique Selling Proposition (USP) for Interior Design?

Any interior designer must have a unique selling proposition to make him outstanding. Therefore, to develop a proactive USP, you must focus on a specific sub-niche, find a good location, and personalize your services. By doing so, you’d be running on a different path, thus differentiating you from other designers.

·       How Long Does the Interior Design SEO Take?

SEO for interior designers usually take about 6 months for permanent results, although the timeline depends on many factors such as website performance and age. Sometimes, results can be seen in as soon as 3 months!

·       How Can I Showcase My Work as an Interior Designer?

One of the sure ways to showcase your work as an interior designer is through portfolio websites. You can get a portfolio website for your brand at an affordable rate in 2024. Once you have a website, you can shout your work to the world through social media, publications, and interior designers’ industry awards. With the help of interior designer SEO, you are sure to get way more traffic to your site to showcase your work.