Search Engine Marketing (SEM)
Your Trusted SEM Agency in Singapore
Search Engine Marketing (SEM) is all about marketing through the use of keywords. SEM encompasses plenty of platforms, ranging from social media sites such as Facebook and Pinterest, to platforms such as Amazon. What makes each aspect unique is its unique ad features and target audience.
- Get More Clicks
- Improve your ROI and Lower your CPC
- Boost Your Conversion Rates
Accreditations
We Are A Certified SEMRush Agency Partner, And An Approved Agency In The Ahrefs SEO Agency Directory.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a way for companies to capture the attention of your target audience online, with quick execution and results. There are many ways to keep track of your SEM campaign progress, this may include:
- Click-through rate
- Average position
- Keyword performance
- Cost per customer acquisition
- Cost per click
- Conversion rates
With Google’s constantly changing algorithm, it is challenging to keep up with the competition. Hence, it helps to have an experienced SEM agency or a digital marketer to help you with this venture.
Our SEM Services
✓ Campaign analysis and management
✓ Monthly reports and updates
✓ A/B testing
✓ Account dashboard management
✓ Content creation and marketing
✓ Integration with an SEO-friendly website
✓ Website optimisation
✓ Landing page creation
✓ Customised branding
Benefits of SEM Services
We aim to help our clients achieve long-term sustainable growth, which is why we never overlook any competitors that you have identified. We keep ourselves on a high alert for any areas of improvement that we can look into, in order to propel your company in front of the race.
Before doing any marketing, it is important to understand the importance of keyword research.
Our team is our greatest asset. We combine technical expertise with creative innovation to develop and execute strategies that drive real business outcomes.
Yijie, Founder
Aaron, Media Specialist
Justin, Content Specialist
Reema, Content Specialist
About The Author And Director
Yi Jie Law is the visionary founder and director of Leading Solution Pte Ltd, a boutique digital marketing agency based in Singapore. Yi Jie holds a Bachelors in Business (Marketing) degree from Nanyang Technological University (NTU) of Singapore, and has 9 years of experience in the digital marketing industry since 2015.
With a deep passion for digital marketing and a keen eye for innovation, Yi Jie has built a reputable agency that specialises in SEO, Google Ads, website development, and content marketing. Under Yi Jie's leadership, Leading Solution Pte Ltd has grown into a trusted partner for businesses seeking to improve their digital footprint.
Under Yi Jie's direction, Leading Solution Pte Ltd has achieved numerous milestones, including:
- SEO Success: Helping multiple clients achieve top rankings on search engine results pages (SERPs), leading to increased organic traffic and higher conversion rates.
- Innovative Campaigns: Developing and executing successful digital marketing campaigns that align with clients' business objectives and deliver tangible results.
- Industry Recognition: Being recognised as a top digital marketing agency in Singapore, known for its expertise, reliability, and excellence in service delivery.
Our Process For Effective And Data-Driven Digital Marketing
At Leading Solution Pte Ltd, we believe that every business is unique and requires a tailored approach to digital marketing. Our customised strategies are designed to align with your specific business goals and needs, ensuring that every campaign we execute delivers maximum impact and return on investment (ROI).
- Understanding Your Business: Understanding your current campaigns and performance.
- Building New Marketing Channels: Building new marketing channels to diversify your reach and ensure that each channel is optimised for success.
- Maximizing ROI Through Analytics: Maximising ROI through data-driven analytics and continuous optimisation.
How We Execute Marketing Strategies
At Leading Solution Pte Ltd, we believe that every business is unique and requires a tailored approach to digital marketing. Our methodology for digital marketing involves the following steps:
- Comprehensive Analysis that includes reviewing existing campaigns, understanding business goals, and identifying challenges and finding solutions to overcome them.
- Tailored Strategy Development that involves in-depth market research, identifying the most effective digital channels, and defining clear, measurable objectives to track the success of your campaigns
- Building New Marketing Channels that include Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, content marketing, and social media marketing.
- Implementation and Execution of on-page and off-page SEO, Ad campaign setup, content creation, and website development.
- Continuous Monitoring and Optimisation that involves using advanced analytics tools to track the performance of your campaigns and measure key metrics making data-driven decisions to optimise your campaigns and improve ROI.
- Maximising ROI through efficient budget management, regularly refining strategies based on performance data and market changes, and delivering tangible results that contribute to your business growth and success.
Google Search Engine Marketing - Google Adwords
Advertising networks give you access to a huge range of factors and elements to zone in on your target audience. This may include the time of the day, location, demographics, keyword usage, and even interest in relating products.
Businesses can benefit tremendously from precision targeting, allowing you to reach your intended audience at a remarkably low cost.
Google’s PPC tools, otherwise known as Google Adwords help its users with all that. With the ability to tweak, adjust and optimise your campaign, anyone can start the ball rolling with Google Ads.
Google Adwords help you create ads that can be pushed towards users from certain regions and timezones, gathering better quality leads for your website. Google’s keyword bidding system also allows you to identify the popular keywords from the less effective ones.
How can Google Adwords help my business?
Google Ads is Google’s version of PPC ads. There are many ways to grow a business using Google, such as Search Engine Optimisation (SEO), Local SEO and website optimisation. Each of these methods involves a different set of strategies and tools and a different timeline.
Google Ads is the fastest and simplest strategy that most companies can get started. It is a popular option due to its straightforwardness and simplicity.
Google Adwords can help you to:
- Save more on advertising costs as you optimise your ad copy and campaign
- Get the best value for your money when you focus on what is working best
- Improve sales as you start to reach your targeted audience, which carries the highest conversion probability
- Collect measurable data and statistics to help you refine your strategy
Problems that effective Search Engine Marketing services can solve:
- Poor quality enquires
- Less than ideal conversion rates
- Competitor advertisements being placed above branded searches
- Lack of time to track and monitor campaigns
- Low budget for marketing
Other PPC Services in Singapore
Apart from Google Ads, there are other forms of Search Engine Marketing that companies can utilise. This includes platform-specific advertising such as Carousell, Facebook, Instagram and Youtube.
Every expense on marketing brings about an air of uncertainty and unsureness. However, with an experienced digital marketing agency, any amount and form of media budget can be optimised to drive in sales and returns.