Interior Design Client

When we first met with the client, they were primarily buying leads from portals, with a given price tag for every lead. Firstly, they felt that such reliance on portals meant that if the portal favoured other competitors, this marketing channel would be in jeopardy. Having just one source of marketing and leads is extremely dangerous for any company.

Secondly, they lacked the know-how in SEO and were lagging behind strong competitors, including decades-old brands and portals. They engaged us to help them compete with established, strong competitors in Singapore. A fact to be remembered is that the interior design niche is one of the toughest in the industry to rank for.

Google SEM (Google ads) can go upwards of $10 for a single click, and companies spend $30,000 and above to buy leads. This posed a daunting challenge for us to help bring in organic traffic to the website.

We then did quality content creation and copywriting to rank for a number of keywords in the interior design sector. We also leveraged powerful, high-quality photography and videography services with another agency.