Interior Design Client

SERVICES / Search Engine Optimisation (SEO), Social Media, Content Creation, Photography, Videography

The Client

Swiss Interior is a renowned interior designer in Singapore, with hundreds of positive reviews on Google, and Facebook, as well as on interior design portals such as Qanvast. In 2021, they started expanding and began hiring more salespeople for their company. Like any company, the only way to find more sales is to find more leads.

Looking for a stronger digital presence to gain more exposure, traffic and potential customers, they engaged us to dominate the search engine market for interior design in Singapore.

The Challenge

When we first met with the client, they were primarily buying leads from portals, with a given price tag for every lead. Firstly, they felt that such reliance on portals meant that if the portal favoured other competitors, this marketing channel would be in jeopardy. Having just one source of marketing and leads is extremely dangerous for any company.

Secondly, they lacked the know-how in SEO and were lagging behind strong competitors, including decades-old brands and portals. They engaged us to help them compete with established, strong competitors in Singapore. A fact to be remembered is that the interior design niche is one of the toughest in the industry to rank for.

Google SEM (Google ads) can go upwards of $10 for a single click, and companies spend $30,000 and above to buy leads. This posed a daunting challenge for us to help bring in organic traffic to the website.

We then did quality content creation and copywriting to rank for a number of keywords in the interior design sector. We also leveraged powerful, high-quality photography and videography services with another agency.

The Growth

The client started seeing rapid results, with the first increase in keywords and traffic value within the first 2 weeks. As we continued optimising for SEO and building more links, the results became more evident and promising.

We made steady progress over the months and after a year of SEO, we finally made them #2 in the top competitive keyword: "interior design", and dozens of top 3 spots for renovation and package-related words!

Coupled with the client's strong social media marketing, their sales were through the roof for two years and are ongoing.

The Result

As a result of the continued efforts of our dedicated team, Swiss Interior was able to see excellent results, with its website receiving almost 9,400 visitors per month, which amounts to almost SGD 9,400 per month worth of traffic value. This organic traffic is a testament to our unmatched SEO services in Singapore and other digital marketing strategies.

Difficulty: Very High

#1 for Interior Design Package
#1 for Interior Design Package Singapore
#1 for HDB Resale Renovation Ideas
#2 for Interior Design (3600)
#7 for Interior Design Singapore
#8 for Interior Singapore (3600)
and many more ...

Difficulty: Very High

#1 for Renovation Package
#1 for Renovation Packages
#1 for Renovation Package Singapore
#1 for BTO Renovation Package Singapore
#2 for HDB Renovation Package
#2 for Renovation Singapore Packages
and many more ...

The SEO Journey for Swiss Interior

January 2024

September 2024

May 2024

January 2025

+0

Visitors/Month

Traffic Value

SGD/Month

Keywords Ranking

Swiss Interior also saw a significant increase in its keyword ranking for certain keywords, including the following:

"3 Room Interior Design"

"4 Room Interior Design"

"5 Room Interior Design"

"Bedroom Interior Design"

"Condominium Interior Design"

"HDB Interior Design"

"Interior Design Package"

"Kitchen Interior Design"

"Renovation"

"Scandinavian Design"

"Toilet Interior Design"

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