The client started with rapid results, with the first increase in keywords and traffic value within the first 2 weeks. As we continue building more links, the results became more extreme.
Due to the competitive nature of the industry, the SEO competition is one of the highest there is. There are more than 10 portals in this industry, each with a size and volume which dwarfs this client when it comes to SEO. Furthermore, there are more than 1000 registered interior design companies in Singapore. It is truly one of the trickiest to rank when it comes to appearing on Google.
Just the words "interior design" and "interior design singapore" already make up 7200 searches per month (source: Ahrefs), and many more companies pay $5 or more a click in PPC.
We made steady progress over the months and after a year of SEO, we finally made them #2 in the top competitive keyword, "interior design", and dozens of top 3 spots for renovation and package related words!
Coupled with the client's strong social media marketing, their sales were through the roof for the two years and are ongoing. We have reasonable estimates that if COVID-19 and circuit breaker measures weren't in place, we would have seen much higher growth in traffic, clicks, and conversation over the past few months.
