Content Creation Services

Search engines love reader-friendly content. Make your page scannable to allow fast readers to scan for solutions and information. Methods such as writing a list, using a mixture of headings and subheadings, bolding, and highlighting important parts of the content can help your site appear more reader-friendly.

Contents appearing on your page must be relevant to its tags and title, or search engines will quickly find out and penalise your page.

Relevancy also extends to the type of content generated. Write what your audience wants to read and know more about. Not only does this help with your SEO ranking, but it also builds your credibility as a reliable source of information that the audience can trust.

Search engines want your content to be readable by humans, not just optimised solely for SEO purposes. Contents appearing on your page must be relevant to its tags and title, or else search engines will be quick to find out and penalise your page.

Timing is also another important aspect that plays into relevancy. Provide updated details for your article to remain relevant to organic traffic.

One of the surest ways for continuous traffic is to create value. Search engines love sites with repeated traffic resulting from the webmaster value-adding to the readers. This tells Google the content on your site is valuable, and it probably needs to reach out to more people, thus ranking you higher.

Large readable fonts and short paragraphs. 

No one likes to squint when reading. It is unpleasant for the eyes and creates a bad impression of your content and brand. Short paragraphs are easy to read and refer to at a later date.

In the digital age of smartphones, they are also easier to screenshot and store in your phone. This encourages your readers to share useful information through screenshots, which they may appreciate when reading your article.

Avoid using colours that are too glaring to the eyes

Site design is another key factor in this aspect, but generally, do not try to complicate matters by adding different coloured fonts and buttons to your article. Content is the real weapon in articles. Anything eye-catching to capture attention is merely a bonus.

With the recent updates in the Google algorithm, many sites with duplicate content are being penalised. These sites are penalised because search engines will not display similar or identical content to searchers — as a result, their page will not appear.

This can heavily affect any site’s search engine optimisation (SEO) result site and cause web-masters to be only half as effective as they can potentially be. To avoid this heavy penalty, ensure that your content does not constitute spam or duplicate content and try to be as original as possible.

There is a certain allure attached to the blog writers. You know nothing about them, for you have never met them. Yet you know something about them based on the way they compose the article and describe the content’s argument to you.

Having a healthy dynamic with your readers provides energy to the reader and makes your writing job more interesting. Be (politely) sarcastic, playful, and humorous.

After all, your target audience’s age, gender, and size are more important than you think. The demographic of your target audience has a significant role in shaping your writing – from the tone of your words to the topic you are writing about.

For instance, if you are targeting a younger audience or simply writing about a more casual topic, you may want to use more slang or informal language and expressions in the article.

For example, Mothership tends to include Singlish expressions articles to make their articles more relatable to fellow Singaporeans.

On the other hand, if you are targeting an older audience with a more serious topic, such as business or job-related content, you may want to consider a more formal tone.

Success looks different for everybody. For a large company selling certain products, maybe success is defined by higher profits. Success is probably less about the revenue statistics for a smaller company focusing on connecting with more consumers and broadening its customer base.

Regarding your business’s online presence, especially on social media, it can be easy and even tempting to use the number of Likes to measure success. However, while a high number of Likes can be interpreted as good news – showing that your advertising campaign is being received positively, Likes remain only Likes when they don’t translate to further action.

Instead of focusing on the number of “likes” or comments you receive, turn your attention to other more quantifiable goals like generating more leads on your website or increasing the number of customer conversions. You don’t need to have hundreds of them for it to count as successful – having even just one conversion can count towards your goal bit by bit daily.

The key to success, after all, lies in setting clear goals that you can work towards and achieve. With a quantifiable goal in mind, it becomes easier for your business to work towards it every day.

Have you ever seen online creators promise to upload material twice weekly, only to fall off the bandwagon? Ever seen creators professing that they’re out of ideas for future content?

Well, it’s not rare to run into issues like creator’s block or burnout from time to time. It’s a natural part of the process of creating content, and you certainly shouldn’t blame yourself or beat yourself up over it when it happens. Instead, it is best to plan and space out your content ideas when inspiration strikes to make things easier for you next time you run into such issues.

For starters, you can craft a weekly schedule for posting your articles. If you plan to post more than once every week, you can add further details to your posting schedule. For instance, if you are writing articles about how to grow a business, on Monday, you can post articles that involve more content-heavy topics, like which websites to use or which social media platforms to employ. At the same time,– let’s say – Wednesday, to give yourself a breather, you can post ‘lighter’ content regarding tips and tricks to jumpstart your business.

In addition, to avoid running out of ideas and hitting a slump right after you get your head into the game, brainstorm and branch out your ideas in advance. In times like this, the 5Ws and 1H that your teachers used to teach you in primary school come in handy. It can be easy to develop further ideas from a single topic by thinking about the why, when, how, and whatnot.

Many articles have been ruined, not by poor writing or a boring topic, but by poorly done research! Poorly done research generates insufficient knowledge of the topic or subject, which would naturally lead to badly-written content.

After all, if the writer doesn’t understand what they are writing, how would readers expect to glean the correct information after reading?

Experienced readers or fellow writers may also spot the inconsistencies or holes in your article if you fail to do sufficient research before writing. This would likely lead to distrust regarding the quality of your content and articles – which would affect your viewership.

It gives the negative impression that the writer is lazy in their writing, such that they do not bother to do in-depth research on the topic they are writing about and only show surface-level understanding of it.

Keyword research is essential. The proper, in-depth analysis applies to more technical and content-heavy topics like business or science – it should be done no matter what.

The headline, otherwise known as the title of your article, is the first impression readers get of your writing. Hence, it needs to be strong and attention-grabbing to withstand your stiff competition.

After all, there are hundreds of articles out there on the internet, and they are all accessible at the tap of one’s fingertips. The headline can be what makes your article stand out against all these competitors. That is why it is important to have a well-written copy.

Create compelling headlines with actionable goals and clear benefits. Your content needs to provide value and have headers that can grab your readers’ attention and guide them along the way.

Your headline should also provide a clear and concise idea of what your article will be about. A good rule of thumb would be to include verbs in your headline and to write in an active voice – this makes the headline of your article more actionable and quantifiable.

Help your readers understand the flow of the content. Which topics will you be talking about next? Are you talking about the other side of the argument or diving deeper into the first aspect of your argument? What awaits them at the end of your article? How will their mindset or knowledge of the matter be different?

A direct headline can attract more readers as it promises that after reading the article, readers will be able to apply what the title of the article has promised.

Lure your audience members into committing to reading the entire article with a strong introduction. Bring the compelling piece of information early in your article. Helpful wordings and signposting matter a lot in the article. It helps your readers organise their thoughts better.

There are many ways to achieve this:

• Starting with a thought-provoking question is an age-old method of triggering your audience’s curiosity.
• Opening with a quote sets the tone of the article and lets your audience wonder about your article’s arguments.
• Telling a personal story, or a fictional relevant story is an exciting change of tone that serves to unburden your reader’s brain from information overload.   

Many writers like to pad their articles with more content to ease readers into the subject. While it’s ideal to add more context to your article so that readers can learn more and grow to become more familiar with the topic, it’s important not to overdo it.

Most readers click on your website or article to get an answer to their questions. If your article beats around the bush and fails to be concise in telling them what they want to know directly, it won’t help much, and they certainly won’t read more in the future. Hence, finding the right balance between setting enough context and being straightforward in your writing Is essential.

In line with capturing and retaining your readers’ attention, figurative language like metaphors and similes can help convey your point uniquely and creatively. For example, a common word like ‘pretty’ can lose meaning since it is commonly overused in popular media.

However, to say someone is ‘as pretty as a morning sunset’ can establish what you are trying to say with far more creativity and uniqueness. This applies to technical subjects with a lot of factual substance. By comparing parts of the content to other objects through figurative language, readers (especially beginner ones) can understand your content more easily.

Interviewing others is a great way to create attention-grabbing content. It adds an irreplaceable human touch to your writing that words alone cannot replicate. A person’s honest story will touch hearts and create unforgettable content. After all, sincerity is a universal language that every reader can understand.

Interviewing the relevant personnel also adds a ton of value to your article as the people you interview can offer words of wisdom and important experience that readers would need to know.

Who knows? Their answers might be what the readers’ questions are about!

In today’s day and age, when everybody’s attention span has been severely diminished by speedy advertisements, concise videos and lightning-fast social media applications, it can be incredibly challenging to grab your reader’s attention. This is particularly so if your articles are content-heavy and lengthy! One swipe is all it takes for your content to be refreshed and forgotten.

That is why you should get your readers hooked by using powerful graphics to capture their attention. If your resources allow, invest time and effort into creating comics and animation. Have fictional mascots or stories that readers can relate to. This will leave a deeper impression on your readers.

Buttons, headers, and images would help make the article feel less like a textbook and more like an interesting blog article. Headings and subheadings grab your user’s attention and act as your content's focal point as you transition from arguments to arguments.

Videos could provide you with a new dynamic to your articles, especially if it is lengthy. Having your audience view something that is audible and animated keeps their attention span on your website.

You can also leverage videos to produce content quickly. Videos can be easily transcript, used for content creation and used for more special signals. If done correctly, the audio from the video can be used for the RSS feed or distributed as valuable content for your customers and users.

Always include pictures in your article to create more digestible content and memorable for your readers. After all, a picture is worth a thousand words – right? From photographs to bar graphs and pie charts, a visual representation of your content is sure to turn heads and make a mark on your reader. They’re also amazing ways to summarise your article and leave a lasting impression on anyone who sees it.

Create lists and pointers.

“Top 5 Ways”, “3 Best Ways”, “10 Different Methods”. Headers and titles like these provide an easy entry point for readers to start reading and understanding your content. They know what they will be reading. While this is a different direction from the mysterious enigmatic vibe of other titles such as “What you should know….” or “Here is something everyone should find out now about …”, lists are easy to understand and digest.

This may be more attractive to most casual readers. Lists resemble bite-sized information that readers can pick up and glance at to be informed of the topic or subject or to be saved on their phones for use at a later date. Articles like these can come in many forms, either as checklists or step-by-step guides.

Make your information easy to digest. Convey your message in simple words that help your reader understand you better.